How to do a good job in live marketing?

Share some dry goods of e-commerce anchors. 1 mentality

Let booth tell you why mentality comes first. Because, in doing anything, attitude is the most important. As an e-commerce anchor, the stability of mentality is slowly accumulating. The anchor itself is a chore. Entering the anchor industry for the first time is bound to go through the stage transition of learning, running-in, maturity and precipitation. The new anchor should make a rational analysis at the same time as his mentality. Don't envy others, whether it's gifts or merchandise orders, what you see is the result of a lot of preparation and hard work. We learn more from others.

Second, commodities.

In addition to finding products suitable for your own live broadcast, there are other factors, such as whether the mail is packaged and when it will be delivered.

Third, hardware.

The standard is mobile phone+network. The next floor is the mobile phone stand, sound card, microphone and so on.

Fourth, packaging.

Room layout

Whether you are an entertainment anchor or an e-commerce anchor, a good broadcast environment is bound to be a plus item. What we are talking about here is indoor live broadcast, and the layout of the room can be based on the attributes of the goods. For example, goods are more commercialized and lovely, and our environmental layout should be simple and lovely. Of course, it can also be arranged according to personal feelings.

Make up/make up/make up/make up/make up/configure/make up/make up (a bed)

Personal advice, no matter what you sell, as long as you appear in the camera and simply put on some light makeup, it will not only give yourself confidence, but also respect users.

Dress

If you sell clothes, well, you are wearing versatile clothes, which is convenient for users to try on and demonstrate; If you don't sell clothes, you have a wide choice of clothes. Combine your own temperament and give users a sense of substitution.

Live cover

If the platform has requirements, or the brokerage company has requirements, it must be strictly in accordance with the regulations, then follow the regulations. If there is no relevant requirement, it is very important to set the live cover.

It is used to give users a first impression. Before entering the live broadcast room, users browse the live broadcast covers and products of each anchor and make a choice. There are two points in the setting of the cover, one is the design of the cover with the theme on the spot, and the other is the attractive cover photo. Photos must be pure green and cannot be exposed.

Television stunt

Generally, all platforms have beauty functions. If your mobile phone has poor pixels, you can buy a better external beauty lens.

Verb (abbreviation of verb) propaganda and popularization

New, explosive and active products need to be planned and promoted. Publicity channels include official WeChat accounts, communities, posters, previews, carousel maps in the platform and so on.

There are many ways to get customers, and only premeditated publicity can get user traffic and realize it.