The second session of Shenzhen Gold and Jewelry Industry Association

The 2nd Shenzhen International Jewelry Fair opened on September 13 and closed on September 16 for 4 days. To sum up, this exhibition has the following characteristics:

First, leaders at all levels attach great importance to exhibitions and standardize their operations.

This exhibition has won the support and attention of the state and leading departments at all levels in Shenzhen. China Gemstone Association participated in the hosting for the first time, and its president and Vice Minister Sun Wensheng of the Ministry of Land and Resources visited and guided the exhibition. In order to run the exhibition well, the main leaders of Shenzhen have given clear instructions, and the municipal government has specially held a coordination meeting to study and implement all the work. As the organizer, Shenzhen Central Sub-branch of China People's Bank has given strong support in all aspects. The customs officers of Shenzhen Customs Special Zone Business Office went deep into the grass roots and went to the scene to clear customs, which greatly facilitated the exhibitors. Border inspection stations provide courtesy channels for the guests invited by the exhibition, and the relevant functional departments of the municipal government provide very effective support for the exhibition. Relevant personnel of Shenzhen Economic and Information Bureau, Foreign Trade and Economic Cooperation Bureau and Futian Industrial and Commercial Branch quickly went through the relevant procedures, all of which ensured the smooth holding of the exhibition. In this exhibition, the Exhibition Center of Hi-Tech Fair has provided well-equipped exhibition venues and exhibition engineering construction services seriously and responsibly. The police of Futian Public Security Bureau and Jing Tian Police Station, Shenzhen Weibao Escort Service Company and Futian District Security Company provided a good exhibition security environment for the exhibition hall, arrested many pickpockets, and basically ensured the safety of the exhibits.

Second, the investment attraction has achieved remarkable results and the exhibition scale has expanded.

This exhibition is the second professional international jewelry exhibition held in Shenzhen. Compared with the first exhibition last year, the number and area of booths have doubled. According to the recruitment situation, * * * has 400 domestic and foreign enterprises participating in the exhibition, and the number of booths has reached 833, which has exceeded the scale of the Hong Kong Jewelry Watch Fair in June. Specially equipped exhibitors also increased accordingly, reaching 250 booths. The booths built by some big factories are huge. For example, the booth of Hong Kong Qingfeng Gold Group cost hundreds of thousands, which is very imposing. The exhibitors made innovations in the style and quality of the exhibits, and the exhibits were dazzling. To ensure that this exhibition truly becomes the largest, highest grade and most extensive professional jewelry exhibition in China.

While trying to do a good job in inviting exhibitors, we should seize the opportunity to attract investment. Since the beginning of the year, the organizers have published advertisements for inviting exhibitions and attracting investment in more than 20 jewelry industry media at home and abroad, and issued 30,000 invitations to the exhibition and 80,000 invitations to attract investment (buyer registration form). By participating in various exhibition exchange activities, they actively promoted the Shenzhen exhibition and achieved good results.

Third, the exhibits are rich and high-grade, and the on-site transactions are enthusiastic.

In this exhibition, enterprises in Shenzhen are relatively concentrated. They use this great opportunity to promote the brand, display the company image, and introduce excellent management concepts, the best design technology and the best service to customers, so as to achieve the best commercial effect, which shows the trend of domestic enterprises to develop into brands. According to preliminary statistics, during the whole exhibition, the on-site agreement turnover was close to 500 million yuan, and the number of buyers and visitors reached 50 thousand. A survey by professionals from the Comprehensive Development Research Institute (Shenzhen) shows that exhibitors are generally satisfied with the results achieved, and almost all exhibitors have received good exhibition results. The turnover of many Shenzhen manufacturers has increased a lot compared with last year, and there is almost no spare time at the customer reception desk. Many exhibitors who participated in this year's exhibition have already booked booths for next year, and many exhibitors have expanded the exhibition scale. At present, nearly 200 booths have been booked as booths for next year.

Fourth, the activities are arranged compactly and the community is satisfied.

Because the exhibition accepted the experience of the first exhibition, it paid attention to simplicity and effectiveness in the arrangement of activities. Although there were as many as four important events held in the same period, including the jewelry exhibition, the opening of Shenzhen Laboratory of National Jewelry Management Testing Center, the fifth Qingfeng Kim Jong Kook International Gold and Precious Metals Annual Meeting, and the completion of Shenzhen Gold and Jewelry Building, all the events were carried out in an orderly manner under the careful arrangement of the organizers, and the participants hurried and achieved good results. 10 symposium was held in the multi-function hall of the Exhibition Center of Hi-Tech Fair. Speakers include internationally renowned manufacturers and distributors, jewelry experts and famous domestic scholars and officials. Everyone fully discussed the related issues from the aspects of market, consumption concept and new technology. The audience who listened to the lecture spoke highly of it and generally thought it was a great gain. However, activities with weak correlation such as model performance and auction were cancelled, which provided more space for exhibitors and audiences, made the exhibition more concentrated and reasonable, and achieved better results.

Sun Wensheng, President of China Gemstone Association and Executive Vice Minister of Ministry of Land and Resources, attended many activities. He said happily that this is one of the best domestic jewelry exhibitions I have ever seen, which shows the strength of Shenzhen's gold and jewelry industry and fully embodies the development prospect of China's gold and jewelry industry. Yu Youjun, Mayor of Shenzhen, and Wang Suiming, Vice Mayor of Shenzhen, who accompanied the inspection tour, also visited the exhibition with great interest and asked the booth staff about the gold ornaments many times. Cheng Fumin, Party Secretary of the Gold Administration Bureau of the State Economic and Trade Commission and General Manager of China Gold Corporation, said excitedly at a forum that this exhibition deeply shocked me, and here I saw the hope of the gold and jewelry industry in China. Seven major jewelers' associations in Hong Kong and three major jewelers' associations in Taiwan Province Province organized large delegations to visit and inspect this exhibition in Shenzhen, and conducted extensive information exchange and business cooperation negotiations with the jewelry industry in Shenzhen and China. The editor-in-chief of Taiwan Province Jewelry magazine spoke highly of the exhibition and hoped to participate in the exhibition in Taiwan Province Province next year.

Shenzhen citizens expressed great interest in the exhibition. On the two days of opening to the outside world, 15 and 16, we can see from the exhibition site that there are many people entering the exhibition. In front of the booths of Qingfengjin, Cuilv, Edkang, Waie, Suijin, Liu Fu and Xie Ruilin, many people gathered. Every day until half an hour before closing, people will go in, and even just taking a look is a kind of enjoyment. Many Shenzhen residents bring their children to visit. Because it is a professional exhibition, children under 18 are refused admission. As a result, parents are very sorry. Finally, the organizer made an exception and let the children enter, which attracted cheers. Today, two retailers from Hebei came to the exhibition hall with invitations 10 minutes before the museum closed, but unfortunately they couldn't get in.

Fifth, the strengthening of international color has promoted foreign trade and exchanges.

The international color of this exhibition has been obviously strengthened. Among the exhibitors, the eight booths of the Italian Trade Commission are very eye-catching in the international pavilion, which is a positive gesture made by the most famous jewelry producing countries in the West to the largest potential market in the East. Nearly 65,438+000 international and Hong Kong and Taiwan exhibitors also attached great importance to this exhibition. Hong Kong's famous Xie Ruilin brand has renovated its booth with the same size as other international exhibitions, and the number of visitors from all over the world has increased significantly. Italian Mr. Gabriel, President of the World Jewelry Federation, and former President Mr. Hayes of the United States are visiting China for the first time. They were deeply impressed by the exhibition and the urban construction in Shenzhen, and they also praised the food in Shenzhen. In addition, the World Gold Council, DTC, International Platinum Association, Nanyang Pearl Association and other international chambers of commerce and famous jewelry companies also actively visited and inspected this exhibition.

Six, the news propaganda in place, expand social influence.

There are 1 10 journalists from local news organizations in this exhibition. Among them are Xinhua News Agency, China News Service, Hong Kong Zhongtong News Agency, People's Daily, Guangming Daily, Economic Daily, Yangcheng Evening News, Shenzhen Special Zone Daily, Shenzhen Business Daily, Southern Metropolis Daily, China Gold News, Shenzhen Metropolis Daily, Crystal News, Shenzhen Evening News and Hong Kong Ta Kung Pao. Including Hong Kong Phoenix TV, Guangdong TV, Southern TV, Guangzhou TV and Shenzhen TV, broadcast a lot of news and interviews during the exhibition, and local and national newspapers and news agencies released nearly 100 news articles. Jewellery, Shenzhen Evening News and Southern Metropolis Daily also set up special pages to report the event, which achieved good publicity results.

The advertising of the organizers is also strict, and most of the reports are news topics, which significantly reduces the expenditure on advertising fees. In line with the principle of thrift, the press conference was held in the organizer's conference room, which also saved money.

Shenzhen gold jewelry industry association

Address: South +0 1 (Art Exhibition Center), 5th Floor, Meiyuan Road, Shenzhen.