Customer-oriented classical Chinese

1. How to express the way of doing business in ancient Chinese? Fu Jia Tao Zhugong Fan Li, the originator of Confucian merchants and the founder of wise merchants, Bai Gui, is a giant in governing the country. Lv Buwei, an agricultural and commercial genius, sang Hongyang, is as rich as an enemy. Shen Wansan's richest man, Wu Bingjian's business tycoon, Qiao Zhiyong Hongding businessman Hu Xueyan, a money king, a hardware king, businessman Ye Chengzhong, three brothers, an enlightened businessman, Qu, an official exhibition, Yuquan, following the United States, advocating benevolence, Mingxing Li's foresight, Li Hongling's granddaddy Lei Lvtai, brilliant, Wang Haifeng Huizhou merchants Zhang Xiaoquan, Baidu searched their names and got their stories. Books that record businessmen's business include Historical Records.

Books such as Biography of Huo Zhi, Yu Ion, Miscellaneous Notes of Yan Jingjing, Think Tank, etc. all have records of ancient businessmen. Ten secrets of ancient businessmen doing business: knowing the place to win and choosing the place to make money. Sun Tzu's art of war said: those who have the terrain help the soldiers.

Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this and fights loses.

It can be seen that the terrain is important for combat and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war.

As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that pottery is an ideal place for goods trade.

So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a world-famous woman, and Tao Zhugong's reputation became a household name from ancient times to the present, leaving his name in history. According to Records of Historical Records and Biography of Huo Zhi, after the State of Qin destroyed the State of Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the remote Wenshan. He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development.

A few years later, Zhuo became a world-famous rich man. This concept of both serving time and choosing a place was accepted by later businessmen.

Yangzhou, Jiangsu, the capital of Huaizuo and the best place for Zhu Xi, is located at the north-south crossroads, with developed transportation, convenient water transportation and frequent cargo exchanges. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. At that time, businessmen from the Qin Dynasty and Shanxi Province settled here.

The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, believe that it is cheap to buy expensive; It's expensive when it's expensive.

It is emphasized that businessmen should be good at catching business opportunities, seize opportunities and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling.

Once you find the right time to buy and sell, you should make a decisive decision like a wild animal. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times.

When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain.

He once said: I am as resourceful in business as Yi Yin and Jiang Taigong; In judgment, it is no less than Sun Bin and Wuqi; In law enforcement, it is no less than Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles.

Therefore, after such a person has learned from me, I will not teach him how to run a business. This passage fully expounds his punctuality and wisdom in grasping the opportunity of buying cheap and selling expensive.

Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted.

Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu.

Hard work pays off. The King of Yue eventually became the overlord, ranking among the five tyrants in the Spring and Autumn Period.

Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way.

According to records, a fire broke out in Lin 'an City in Song Dynasty, which damaged fish ponds. A merchant named Pei caught fire in his shop. Instead of putting out the fire, he lured people out of the city with money to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people.

Seeing a leopard in a tube, keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Fourth, small profits but quick turnover, no one dares to stay expensive. Ji Ran, a pre-Qin business theorist, believed that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade"

Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.

Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, the money earned was twice as much as before, and the time spent on study was more than before, so there was a folk proverb: Sean sells scissors-expensive and cheap.

5. Carve red and green, and stay in Yanjing Miscellanies: Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows. In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime.

Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate.

There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over and asked the customer what he needed. He tried his best to avoid making mistakes.

Operator.

2. Describe the guest: the guest is like a cloud, and there are many guests like a cloud. Describe many guests.

Source: Feng Ming magnum "Yu Shi Ming Yan" Volume 29: "I attack again. Every time I look at the moon, I take off my lead, put on my cloth and read Buddha behind closed doors. Although the guests are like a cloud, I will never receive them on this day. "

Welcome: The door is empty. Guests crowded the door. Describe that there are many guests at home.

Source: Wang Changchuan of Liang Shu: "At that time, the constitution was slaughtered and the guests were full. When I saw the physiognomy, I said,' The public is the public, and here it is again.' "

Guests feel at home here. Describe the hospitality of the guests.

Source: Song Zhongyan's "Inscription by Assistant Minister of the Ministry of Housing to Minister Cai Gong of the Ministry of War": "Marry Zhang, the wife of the State of Chu, be born for the public, be kind to relatives, and feel at home."

Guests feel at home here. Describe the hospitality of the guests.

Source: Mandarin Zhou Yuzhong: "Food is slaughtered, people offer food, Sima Chen Chu, workers show cars, and officials take things as their guests. Therefore, the little ones and the big ones are not pregnant with love. "

Feel at home: guests; Arrive: arrive; Home: Go home. Guests feel at home when they come here. Describe the hospitality of the guests.

Source: Thirty-one Years of Zuo Zhuan's "xianggong": "Home feeling, no disaster, no fear of bandits and thieves, no dryness and dampness."

Uninvited guest: invitation. An uninvited guest.

Source: Zhouyi Xu: "There are three uninvited guests coming, and it is a good luck to respect them."

3. What words can describe many customers? 1. Full of guests and friends [bΡ n pé ng mnzuo]: Full of guests and friends. Describe the gathering of guests and friends.

Sentence: At about dusk, the villa was full of guests and friends, and 36 tables were set.

2. Cars and horses are full of doors [chē m? yí ng mé n]: Cars are full of doors, indicating that there are many guests.

Sentence: It can be seen that in peacetime, there was once a moderns full of horses and chariots.

3. I am like a city [ché n mé n rú shi]: In the old society, many people described being in a high position and holding power.

Sentence: Although he is not a big official, he is actually a minister because of his wide connections and connections.

4. Wedding [gā gāo péng mǎn zuò]: Your friends are full. Describe many guests

On Mr. Wang's wedding day, he was attending the wedding.

5. Staggered [lǐ x? jiā o CuO]: Shoes are put together in disorder. Describe many guests

Sentence: at sunset, the wine stopped, men and women sat at the same table, and the cups and plates were messy.

6. Traffic jam [chē tiá n m? i]: It means traffic jam. Describe a large number of guests

Sentence: horses and chariots brag and flatter, and horses and chariots make up for the vacancy.

7. Blood and tears [Q 6533]

Sentence: Yan, a subordinate of the White Dragon God, climbed ninety-nine stone steps on foot to express his resentment, kowtowing step by step, sobbing.

8. Cars and horses are full of doors [chē m ? tiá n mé n]: Cars are full of doors, indicating that there are many guests. With "full of horses and chariots"

Sentence: Cars and horses are flying around, and they want to fill the door.

9. The market is crowded [mén tíng ruò shì]: There are many people in front of the door and in the yard, just like the market. Now it is described as crowded: this supermarket is crowded and has a good business.

10. Traffic [ch ē shu ǐ m ǐ ló ng]: Cars are like running water, and horses are like dragons. There are many cars and horses coming and going. At night, renmin street is full of lights and traffic.

4. What are the ways to express etiquette in ancient China?

1, Yili. One of the thirteen Confucian classics. This is a compilation of Chinese etiquette during the Spring and Autumn Period and the Warring States Period. * * * Article seventeen. The content records all kinds of etiquette in the Zhou Dynasty, such as crown, marriage, burial, sacrifice, hometown shooting, courtship and employment. , mainly to record the etiquette of literati.

2. Book of Rites. The recorded knowledge of ancient cultural history and ideological theory have an important influence on the inheritance of Confucian culture, contemporary cultural education and moral cultivation, and the construction of a harmonious socialist society.

3. Zhou Li. It is a Confucian classic, which is said to be written by Zhou Gongdan, a famous politician, thinker, writer and strategist in the Western Zhou Dynasty. In fact, it is a fake made by Liu Xiang, a great scholar in Wang Mang's period at the end of the Western Han Dynasty, and his son Liu Xin.

Extended data:

Adult ceremony in ancient life etiquette, also known as coronation ceremony, is the coronation ceremony for men to enter the ranks of adults. The coronation ceremony evolved from the adult ceremony attended by young men and women who were popular in clan society at maturity. The Han dynasty followed the crown ceremony system of the Zhou dynasty.

During the Wei and Jin Dynasties, Jia Guan began to accompany with music. Crown ceremony was practiced in the Tang, Song, Yuan and Ming Dynasties, and was abolished in the Qing Dynasty. Many ethnic minority areas in China still have ancient adult rituals, such as pulling teeth, dyeing teeth, wearing skirts, trousers and tying a bun.