Responsibilities of Marketing Manager of Immigration Company

1, responsible for the daily maintenance of the cooperative unit and maintaining good communication;

2. Actively explore and establish resource channels for immigrant customers, explore market opportunities, and realize the market development goals planned by the company;

3. Formulate the development strategy of immigration business, design the promotion activities of immigration market, and improve the signing rate of customers;

4. Familiar with and able to independently operate all kinds of publicity methods such as paper media, telecommunications, television and radio stations;

5. Understand the latest mode of communication, have pioneering thinking, regularly organize market activities in different channels, promote the company brand and find potential target customers.

6. Planning and implementation of marketing activities such as company lectures, project promotion meetings and consultation meetings;

Responsibilities of Marketing Manager in Shopping Mall

Marketing department is an important part of enterprise marketing organization structure. Usually, the marketing organization of an enterprise consists of the marketing department and the sales department. According to the functions, the marketing department is responsible for narrowing the psychological distance between products and consumers, and the sales department is responsible for narrowing the physical distance between products and consumers.

The main responsibilities of the marketing department include fifteen aspects.

(1) Make the annual marketing target plan.

(2) Establish and improve the system of marketing information collection, processing, communication and confidentiality.

(3) Investigation on consumers' purchasing psychology and behavior.

(4) Collect, sort out and analyze the performance, price and promotion means of competitive brand products.

(5) Analysis of advertising strategies and competitive means of competitive brands.

(6) Make a sales forecast and put forward the analysis, development direction and planning of the future market.

(7) Develop product planning strategy.

(8) set product prices.

(9) New product listing planning.

(10) Formulate the access plan and implement the objectives of each stage.

(1 1) Planning and organization of promotional activities.

(12) Reasonable selection and management of advertising media and advertising agents.

(13) Formulate and implement marketing advertising promotion activities and public relations activities.

(14) Implement brand planning and brand image building.

(15) Responsible for production and marketing coordination.