What is the Pritzker Prize? What is the authority of Pritzker Prize?

Wang Shu, speaking of this name, many people may not be familiar with it, but for engineering and engineers, Wang Shu's name is very familiar. Wang Shu is famous because he won the Pritzker Prize. After Wang Shu won the prize, the Pritzker Prize became the biggest halo and umbrella on Wang Shu's head. In fact, the Pritzker Prize is an award given by the people. An award set up by a foundation owned by an American company. Behind the scenes is a family-Pritzker family.

First of all, a folk award-Pritzker Prize.

The Pritzker Prize was awarded to Wang Shu. Why was it awarded to Uncle Wang? What rewarded him? I am curious. I really want to find out the intention of this award to Wang Shu. I don't think most people understand, but everyone applauds, including some experts. I can't help feeling that this pool is so deep!

My understanding is that the Pritzker Prize needs to be awarded to a China person for his own strategic interests. This is the need of political correctness. There are three needs: the world needs it, China needs it, and the United States needs it more. The cleverest businessman can always assess the situation and seize the opportunity to do what the world needs most. In my general opinion, the purpose of the general prize is threefold:

I need more people in the world to know me. Constantly declared: I am the highest award for architecture in the world. Strengthen the status of the highest award in architectural science.

Second, for China, what award? The value aesthetic consciousness of rewarding China began to tilt to the west, and finally achieved results, so it should be rewarded and encouraged in time. It's too important to set an example in China.

3. What does America need? China is a huge market. No matter how well-known the grand prize is internationally, it still needs this market of1400 million people. The world rules and international standards formulated by the United States need to be injected into this land of China. Let a China person win the prize, and let all China people know and care about the total prize. Therefore, a folk award has become the highest award in the world in the eyes of China people. This advertisement is too cost-effective.

Next question: Who will this prize be awarded to? Actually, it doesn't matter who gives it to. It is very important that the winner must be an eccentric person with similar western values and ideology. Wang Shu has become the person who meets this standard most. So, what's so good about Wang Shu's architecture? Most people in China, including architects, don't know, understand or understand. Art, if you don't understand, that's right. If you understand it, it is neither elegant nor advanced.

China culture has always lacked high-level ability to appreciate and identify art. China people are ignorant and backward, not to mention elegant art. You need Americans to tell you what art is, what beauty is and what value is. You need Americans to enlighten you on "advanced" aesthetic value consciousness. I'll give uncle Wang an award, and you learn slowly. This may be the message that the general prize wants to convey to us most.

Whether this aesthetic enlightenment education can achieve real substantive results is another matter. Two pieces of information must have entered our brain:

1. China local architects won the highest prize in the world-Pritzker Architecture Award.

Second, this Pritzker Prize is the "Nobel Prize in Architecture".

An architect in China won the highest prize in the world, and all the media in China, large and small, including overseas Chinese media, automatically entered the process of great publicity and encouragement-a publicity strategy process formulated by a private American company. Since then, China media have paid close attention to and reported this "Nobel Prize in Architecture"-Pritzker Prize every year.

So, what is the Pritzker Prize? Is it really equivalent to the Nobel Prize? This paper aims to help you understand the purpose, significance, background, past lives and context of the "General Award". Perhaps we can find out why the general prize will be awarded to Wang Shu, what is the intention behind it, and what significance, influence and function it has on the development of China architecture.

2. What is the Pritzker Prize?

The Pritzker Prize is actually an award given by the people. It is an award for global award-winning architects led by Hyatt Foundation, a foundation of Hyatt Group founded by Pritzker family business 1979.

The Pritzker family is a descendant of Jews who immigrated to the United States from Kiev in 188 1. The first generation Nicholas? Plic worked as a pharmacist and lawyer, and then opened a law firm. The second generation Abram? Pritzker started as a lawyer and went into business at the age of 40. To the third generation Jay? Pritzker started his hotel business by buying a hotel next to the airport. After that, through continuous excellent acquisitions, Hyatt Group, the largest hotel business empire in the world, was gradually established. At the same time, it started the cause of Pritzker Architecture Award. The fourth generation Thomas? Pritzker is now the leader of the family group.

Then, why did they set up the Pritzker Architecture Award? What is the background, purpose and significance of this award?

As we all know, in the late 1970s, the United States began to actively pursue the globalization strategy. Globalization is actually that the United States uses its advantages in all aspects to dominate the world and gain benefits. Fully control other countries through political, economic, scientific and technological, cultural, financial, monetary, capital, military and other advantageous positions, plunder other countries' resources and extract their labor productivity through businesses in all walks of life around the world.

In the simplest terms, it is to use global hegemony to gain benefits from all over the world. Since the 1970s, the Pritzker family has been laying out and rapidly promoting its global hotel business. (There are more than 600 top hotels in the world) As one of the commercial means of hotel globalization, the Global Architecture Award was established.

It should be said that the Pritzker family business has made good use of the opportunities brought by globalization. The globalization strategy pursued by the United States has indeed brought certain benefits to the world. China is also one of the beneficiaries of economic globalization. However, it is undeniable that globalization has also caused three global problems: clash of civilizations, environmental destruction and the disparity between the rich and the poor.

The conflict of civilizations is mainly manifested in the conflict between Christian civilization and Islamic civilization. The destruction of ecological environment, whether it is the change of global climate or the destruction of environmental ecology in various countries, has been quite serious. The disparity between the rich and the poor, the financial capital controlled by Wall Street in the United States squeezes profits through multinational companies and plunders wealth all over the world, resulting in extremely uneven distribution, and the disparity between the rich and the poor intensifies. The war caused by the disparity between the rich and the poor has even led to worldwide turmoil, immigration and increasingly intensified contradictions at home and abroad. Even the United States itself is seriously troubled by the problem of refugee immigration, which can be seen from the fierce party struggle caused by President Trump's huge investment in building the US-Mexico border wall.

I think the Pritzker Prize has two main purposes: one is commercial purpose-to make capital earn more money from the world; Second, ideological orientation-maintaining American hegemonism ideologically. Two purposes: one is pragmatic, and the other is practical. The two complement each other and support each other, becoming a complete complementary system. Therefore, 1). Strive for and control the global building elite relations and personal network, you can collect and use urban planning and design information on a global scale, grasp the dynamics of the land market, and make your hotel get more lucrative benefits on a global scale. 2) Capital can control academic thoughts and tendencies and influence ideological cognition. Make the Pritzker Prize the world's authoritative "Nobel Prize" for architecture, thus profoundly affecting architectural academic thought, academic concept, architectural aesthetic consciousness and deeper ideology.

Here, we can only admire the amazing foresight, shrewdness and wisdom of the Pritzker family.

Third, it is called the "Nobel Prize".

The Pritzker Prize is known as the "Nobel Prize in Architecture". Why should the general prize bring such a "laurel" to itself? As we all know, the Nobel Prize has a history of more than one hundred years. Because of its lofty idea, great spirit, fair evaluation and historical contribution to all mankind, it enjoys an unshakable high reputation in the world.

Nobel prizes are divided into science prizes and humanities prizes. Science prizes include physics prize, chemistry prize and medicine prize. Humanities awards are literature awards and peace awards. Later, an economics prize was established. The Nobel Prize has made an indelible and important contribution to the scientific development and civilization progress of mankind. The clever Pritzker Prize put this prestigious "world-class honorary laurel" on his head. In this way, it has also brought great honor and wealth to itself.

The science prize is rigorous, the evaluation is serious, and the result is indisputable. The so-called "Nobel Prize for Architecture" of Pritzker Prize should be questioned. Because the so-called "Nobel Prize" is not suitable to be judged according to the Nobel Prize judging procedure.

We can imagine that if a painting is evaluated according to the evaluation procedure of the Nobel Prize, can it also produce a "Nobel Prize in painting"? There is no absolute standard for art, and there is no so-called architectural art, but the general prize will standardize the architectural art that should not have a standard and make it popular by cleverly setting the prefix of "Nobel Prize". The propaganda words of this "Nobel Prize for Architecture" will be repeatedly played, publicized and disseminated in various media all over the world, becoming a fact and truth. However, it is just a way to achieve the goal of seeking fame and profit by virtue of the reputation of the "Nobel Prize". The award of a China architect further consolidated and expanded the lofty image of the General Award in the eyes of hundreds of millions of people. In fact, this practice of the general prize is not convincing.

In short, the Pritzker Prize is to expand one's academic discourse power and gradually form an authoritative position through awards. Through the way of agenda setting: awarding prizes-manipulating academics with art-influencing architecture-influencing aesthetic consciousness-influencing value cognition. A private company skillfully privatized public rights through academic means, occupying the commanding heights of the academic reputation of architecture in the world. Using some so-called famous architects and scholars around the world, the academic hegemony model of "good or bad is up to me" is constructed. Just like manipulating public opinion with democratic elections. In my opinion, they imported American-style capitalist values, architectural views and artistic aesthetics into the world through architectural awards, thus exerting a subtle and far-reaching influence on the world's ideology.

I think Wang Shu won the prize. Neither Wang Shu nor China is the biggest beneficiary, but the Pritzker Prize is the biggest beneficiary. The Pritzker family's Hyatt Regency Hotel Group should be the bigger beneficiary. I don't think anyone will doubt that the Pritzker family group has a fundamental purpose: to make more money by using the power of capital.

4. Why did you give the prize to Wang Shu?

The 20 12 Pritzker Prize announced that Wang Shu won the prize. Architects and architects in China were shocked. I'm afraid everyone wants to ask: Wang Shu won the prize, but can his architecture represent the architectural image of China? Can it represent the architectural spirit of China? Is his building the best in China? I think few people can recognize that he represents China.

After Wang Shu won the prize, the Pritzker Prize became the biggest halo and umbrella on Wang Shu's head. He attacked China's construction achievements, achievements and architectural education system crazily in the media, just like winning the sword on the side. My "genius" building has been recognized by the highest award in the world. The sudden award caught Wang Shu off guard. He voiced at the forum: "I am an architect who chooses to stand on the side of the people." The phrase "on the people's side" sounds as ironic as his claim to be an amateur architect. What people really need is to meet the housing needs of hundreds of millions of people with a large number of rapid construction. Instead of criticizing many constructions and engaging in some strange so-called architectural art, what people hate most are lies, empty words, cliches and mandarin.

In addition, the general prize is also a double standard in selecting winners. Take two award-winning China architects as an example, I.M. Pei and Wang Shu's award-winning contents (directions) are obviously different. Only from the point of temperament, I.M. Pei's architecture is atmospheric, concise and modern; Wang Shu's architecture is complex, ugly and strange. Their architectural images are in sharp contrast. It can only be considered that the overall prize is a double-standard selection (the United States has always used double-standard to deal with other countries). The United States itself needs atmospheric, simple and modern architecture; China was rewarded with a complex, ugly and strange image. It is not so much a contribution to the architectural art as a contribution to American values ideology (making one's image better and others' image uglier), which is more in line with the concept of awarding general awards.

Awarding the general prize to Wang Shu has three functions: first, it sends a wrong signal to architects, seriously misleading them about the aesthetic value of China architecture; Second, guide architects to develop in the direction of ugly speculative design (in the name of enriching architectural creation). Three, quickly expand the popularity and influence of the "General Award" in China.

It can be seen that it is Si Mazhao's heart to award the general prize to Wang Shu-everyone knows it.

Verb (abbreviation of verb) Globalization and Pritzker Prize

What is the purpose of Pritzker Prize? What is the intention behind it? We can analyze it in depth from the perspective of globalization. First, we can look at what globalization is. The essence of globalization is simply that capital crosses national boundaries and earns more money from all over the world.

Marx, a great Jew, had long seen the bloody nature of capital. And as early as 1848, the proclamation of the production party issued "proletarians of the world, unite!" Great call. But unfortunately, globalization has not United the proletarians all over the world, but the capitalists all over the world.

Capitalists let capital cross the border to extract the surplus value of people all over the world. Proletarians all over the world are not United, but capitalists seem to be United. I'm afraid this was unexpected by Marx. Yes, proletarians are often fragmented, while savvy capitalists are always United and have the same goal.

The interest extraction and competition of capital itself have not changed, but the way has changed greatly. From the struggle for interests in the past, the intensification of contradictions to the war, and then to today's globalization, transnational finance, transnational capital and transnational corporations have gone global to obtain benefits.

The painful lessons of the two world wars have also made capital smarter and smarter. Capital needs to make them work more efficiently in a smarter, smoother, softer and more acceptable way. For example, through technology, finance, currency, trade and globalization.

The Jewish elite in the United States is a group of people who have the most global vision and understand the significance and role of globalization. As former US Secretary of State Kissinger famously said: "Whoever controls oil will control all countries; Whoever controls food controls human beings; Whoever controls the right to issue money will control the world. " Look, Kissinger has explained the purpose, significance, methods and direction of globalization thoroughly. It seems that Americans' confidence in the capitalist system is very reasonable-the greedy nature of capital has not changed at all. It's just that the way has changed to a global way.

The Pritzker Prize is an award for the whole world. Because their hotel industry has already spread all over the world.

Rules of intransitive verbs, judges and candidates

"The Pritzker Prize International Jury is organized by world-renowned authoritative architects, writers, artists, scholars, critics, former IBM chairman and other international business celebrities in accordance with the Nobel Prize selection method." This jury seems to be an authoritative architect, writer and scholar, but the most authoritative voice is probably "an international business celebrity like the former chairman of IBM". You are a man who spent my money to come in as a judge. What can you say? It is not difficult for us to imagine that businessmen should control the evaluation results of the general prize.

The rules stipulate that a winner is selected from more than 500 nominees from more than 40 countries around the world every year. You can imagine this scene. Is this a choice? Don't! This is clearly a global propaganda "fudge"! This is really like a small presidential campaign show. This is a complete scam!

Only from the analysis of Japanese award-winning architects, we can clearly see its "fudge" logic. For example, compared with previous Japanese winners, this year's general prize winner Isozaki Shin has made undisputed outstanding contributions in theoretical level, articles, high-quality works built around the world, supporting young architects, and promoting international exchanges among architects from all over the world. It can be said that it is only compared with other Japanese architects who have won awards in the past, and there is no comparability.

I think architects with conscience all over the world will feel the same way. And this year's total prize went to Shinichi Isozaki: What a ridiculous event! The feeling from the global "30-year late total award" is self-evident. So, why did they do it? Two words "fudge"! Making it a hot topic all over the world is the purpose.

There is also such a statement in the rules: the review meeting "Pritzker family members and external observers are not present." The implication is the whole process of manipulating "listening to politics". The formulation of rules and the selection of judges are doomed to the result. Off-court manipulation is enough. Setting up an "external observer" has said it all. Its purpose is to convey an impression to the outside world: the evaluation of the general prize is very democratic, very fair and just, and there is nothing fishy. This explanation makes people feel that there is no money here. The truth, you know!

In addition, the details of the grand prize also reflect their extraordinary shrewdness. The rules include: awarding prizes in famous local buildings. You are really an elf who knows the power of architecture. A deep understanding of the power of space and environment seems to be a small requirement, but it will have a great impact. In China, the Great Hall of the People was selected as the award, and the Premier and government officials will attend the meeting. The propaganda intensity can be imagined.

Seven, how to control academic capital?

As mentioned earlier, the Pritzker Prize is an award from the people. An award set up by a foundation owned by an American company. Behind the scenes is a family-Pritzker family group. Pritzker family is a Jewish family, and immigrated to the United States from Kiev in 188 1 year. Starting from buying a hotel, the hotel industry has rapidly developed into a world-class international hotel group. It can be said that it is a new type of capital player gradually emerging through hotel management.

1979, Pritzker Architecture Award was established. It has gone through a development path of "capital controls academics and serves capital": the capital cycle of "capital-architectural award-hotel management". One of the most important means is to control the discourse power of world architectural art and academic evaluation through the operation of capital. Let architectural art and architectural scholarship become the means to control the world's architectural elite groups. Organize an "authoritative" academic evaluation group with the power of capital, and turn academic "public power" into a tool of "private control".

Control the standards of architectural art and academic evaluation with "evaluation-award-exercise" and control the whole construction industry and field by occupying the academic commanding heights. And through the political means of "award-award-publicity", the public's cognition of aesthetics is manipulated, and the purpose of manipulating the aesthetic cognitive tendency and ideology of architects is gradually achieved.

From the infiltration of architectural aesthetics to the influence of values. In my opinion, it has even reached the level of "referring to the deer as a horse". Wang Shu's award fully illustrates this point.

Eight. conclusion

I have no personal enmity with Wang Shu, and I have no interest in communicating with the Pritzker Prize. Critical articles are only expressions of academic views. The purpose of this paper is only to express my personal understanding of the Pritzker Prize from different levels and angles, and to answer people's questions about "What kind of prize is this?"

What is architecture? Cobb said: Architecture is a living machine. This is an architectural thinker's understanding and definition of architecture at a certain stage and time. Because it was an era of industrial revolution, an era of machines. Different eras have different definitions of architecture. In our time, architecture seems to be a tool of capital. The Pritzker Prize shows us the whole process of capital controlling construction.

So, what is the contribution of the Pritzker Prize to the field of architecture? I think people should pay more attention to architecture. Knowing the complexity and contradiction of architecture, architecture has many aspects, even as complex and diverse as human nature. In addition to functionality, spaciousness and regionality, people may begin to think about the ideological, cultural, economic and ecological nature of architecture, as well as its relationship with the world (the relationship related to human destiny). Think about the advantages and disadvantages of ideology, cultural realism and ecological vision.

So, what benefits does the grand prize have for you, and what impact does it have on the world? In my opinion, by controlling the academic discourse power of architecture, the general prize not only has a long-term and huge benefit to its own hotel industry, but also has an important and far-reaching ideological, cultural and practical impact on the value consciousness of contemporary world architecture. It has formed an influence effect on the real building.

What's the impact on China's construction industry? First of all, the influence of reality. Worried about whether it will cause thousands of architects in Qian Qian to copy Wang Shu's style, so that strange buildings emerge one after another, without the strangest, only the strangest architectural atmosphere; Secondly, it causes confusion and influence on architectural academic theory. Academic confusion and ideological confusion are the most profound, fatal and basic confusion, and their long-term harm is self-evident. Third, the impact on architectural education. There will be a large number of architecture students in China to emulate this "China Prize winner". China has a saying, "The power of example is infinite". It laid the architectural aesthetic cognitive orientation of "taking ugliness as beauty and restraining the world" and built the cognitive basis of educational thought. The bad influence of ideas will certainly have a wide and far-reaching misleading influence on the lifelong creation of young architects.

So, what did Wang Shu do right? Frankly speaking, just staring at Wang Shu's criticism actually made him a little wronged. He may be "lying down" (although he is very happy). Wang Shu entered the period of architectural research, which was the period of opening to the outside world after the closure of civil strife in the decade of the Cultural Revolution. In 1980s, there was an academic trend of thought that absorbed western thoughts violently, which was bound to totally westernize China. Too many young people, including him, are deeply attracted by western ideas. In this context, Wang Shu honestly pursued his own personality style and entered his own architectural world. His personality, publicity, whimsy, madness, self-interest and grotesque are related to the special period of history, which gave birth to Wang Shu's architectural image of "strangeness, strangeness, ugliness and emptiness".

Finally, to borrow a psychologist's words, as social animals, our correct attitude towards life should be: critical but objective and fair, curious without being deceived, open without being manipulated.