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Why did China designer Yin Yiqing leave Poiret by lightning?
Bolie 20 15 was acquired by Korea New World Group. In 20 17, New World Group appointed Yin Yiqing, a Chinese designer, to take charge of the design department, expecting her to inject new vitality into Bolie. The brand did not disclose the replacement candidate in a brief statement. Yin Yiqing, 1985, from Beijing. At the age of four, she immigrated to Paris with her family. She studied at the London School of Design, the Paris Institute of Decorative Arts and Trade Union College of the Chamber of Commerce, and is famous for her ingenious use of gorgeous pleats.
20 1 1 She participated in the ANDAM Fashion Award aimed at selecting new French design forces. She stood out in the competition and won a prize of 60,000 euros and crystal ornaments sponsored by Swarovski, which Yin Yiqing used in this season's fashion works. After nearly 90 years of silence, Bolie was acquired by Shinsegae International, a subsidiary of Korea New World Group, from Luxemburg investment company Luvanis SA in 20 15.
The latter acquired Poiret on 20 14. This investment company claims to be "the developer and revival of benchmark brands", focusing on awakening luxury brands that have been sleeping for a long time. New World International also has rich experience in brand management. It not only owns high-end Korean brands such as Vidy Vici, but also sells luxury brands such as Givenchy, Celine, Brunello cucinelli and Moncler locally.
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