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Laozong immigrants Haidilao
Zhang Yong, founder of Haidilao, became the richest man. Of course, this richest man is not the richest man in the mainland, because the domestic distribution environment determines that it is difficult to really become the boss of the food industry. After all, the catering industry is very competitive. After he immigrated to Singapore, he did an operation in Singapore, precisely because his immigration made many consumers feel that this brand betrayed them, because people always thought it was a domestic brand and that it was their favorite Haidilao, because his service was really good, although it tasted good.
In fact, immigrants should be treated rationally because everyone wants to have their own rights. Zhang Yong is regarded as the leader of the relatively large catering industry in China, but its impact on the economy is actually limited. Moreover, catering is not a confidential industry, not a betrayal, but a matter of personal interests. However, consumers will transfer this personal emotion to products. For example, people think that Japan has done unforgivable things to China in the past, and people will boycott Japanese goods. These Japanese products and history.
However, the sales of Haidilao have been affected to a certain extent, whether it is the emotional relief of customers or the storm impact caused by the Singapore wave of Zhang Yong's own immigration. After all, the catering industry is fiercely competitive and the threshold is not that high. As long as your technology is good and your service is not too bad, you can gain a firm foothold and update quickly.
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