Analyze which e-commerce platforms overseas can do live broadcast with goods.

Selling goods by radio is becoming more and more popular abroad now! For cross-border sellers, understanding consumers' truest thoughts and receiving comments and questions from these users in time is conducive to building a solid and effective bridge between brands and users; For consumers, the data shows that 80% of consumers will be more willing to see a brand's live video, rather than promoting graphics and text.

So, what e-commerce platforms overseas can do live broadcast with goods?

For cross-border sellers who just want to enter the live broadcast mode, it is quite challenging to find the most suitable live e-commerce platform and get traffic quickly. Today, Xiaoyun will show you several live e-commerce platforms with overseas hot-selling products and some features, hoping to help you find the one that suits you.

Amazon live broadcast

At the beginning of last year, Amazon added AmazonLive function to its own application, but it has not been valued by sellers because of its imperfect function. With the rise of overseas social media live broadcast, at the end of last year, Amazon announced that it would launch live broadcast function in the whole station, and AmazonLive, which was gradually improved and upgraded, was finally favored this year.

AmazonLive allows sellers to use video content as a promotion or sales tool. Consumers can watch the live broadcast on the product details page of Amazon website and App, Amazon store and various advertisements of Amazon. Its mode is exactly the same as Taobao live broadcast. Anchor can chat and interact with consumers, products will be displayed in a prominent position on the product details page in real time, and sellers can also share promotional codes and offers for consumers to buy.

It is understood that in addition to adding AmazonLive live broadcast function to its own Application, Amazon also launched an app for sellers-Amazon Live Creator, an app similar to Taobao Live. At present, Amazon suppliers, Amazon sellers registered in the Amazon brand registration center, and creators of the Amazon Influencer Program can broadcast live on Amazon, and Amazon Live does not charge sellers any fees.

Of course, Amazon live broadcast also has limitations. For example, at present, it is only open to the American market, and the details page of certain categories of goods does not support live broadcast.

Shopee live broadcast

Shopee launched the live broadcast function -Shopee Live in Singapore, Malaysia, Thailand, Indonesia, Viet Nam, the Philippines and Taiwan Province Province of China last March. This function allows brands and businesses of small and medium-sized enterprises to share content with fans and potential customers in real time through "one-click live broadcast", and sellers can invite online celebrities, consumers, employees and others to participate in the live broadcast of goods.

At present, the live broadcast in Shopee platform is mainly divided into two forms: one is Shopee agent live broadcast, that is, with the help of Shopee official platform to help sellers in need to carry out live broadcast with goods, such as shrimp skin online celebrity marketing services; Second, the merchant stores play. Sellers can find a professional Kol live broadcast at their own expense, or they can play live broadcast by themselves. Among them, the Singapore, Malaysian and Taiwan Province sites can be broadcast live in Chinese, and the Philippine sites can be broadcast live in English.

In order to enter the marketing market of online celebrities in Southeast Asia, Shopee established a shrimp skin online celebrity marketing service system integrating live broadcast platform, online celebrity resources and brand adaptation last year, that is, Shopee cooperated with professional third-party KOL institutions to provide local KOL anchor services for cross-border sellers with live broadcast needs. At present, the service has been opened to all cross-border sellers, covering five major markets: Indonesia, Malaysia, Taiwan Province Province, Viet Nam and Thailand.

AliExpress live broadcast

AliExpress is the first batch of cross-border electronic commerce platforms that attempt to replicate China's real-time delivery model overseas. It is understood that the new live broadcast function of AliExpress was launched in July 20 19, focusing on fashion wear, model catwalk, digital evaluation, jewelry display and home appliance function demonstration. So far, more than10,000 live performances have been held. In the year of 20 19 alone, AliExpress has broadcast live on the AliExpress platform for more than 8,000 times, which is twice the sum of the two live broadcasts of 20 17 and 20 18. In the mid-year promotion in June this year, nearly 654.38 billion Russians watched AliExpress live online, and the Spanish and French markets also developed rapidly.

In late May of this year, AliExpress announced the launch of the global network celebrity incubation program, which plans to create new employment opportunities for more than 654.38 million+content creators and network celebrities in the next year, and build 654.38 million+overseas network celebrities and content entrepreneurs in three years. According to Yi Pengfei, the head of AliExpress's live broadcast business, with the help of live broadcast mode, the return rate of AliExpress's live broadcast merchants worldwide has dropped from 5% to less than 2%. Now, cross-border trade merchants on AliExpress's platform have also started new live broadcast modes such as overseas local warehouse live broadcast and stall live broadcast.

Lazada live broadcast

Lazlive was launched on 20 18. During the Double Eleven last year, Lazada merchants from six Southeast Asian countries launched live broadcast with goods for the first time. At present, the live broadcast function allows sellers to open for free, and can support consumers to buy while watching. The entire live broadcast ecological model is similar to Taobao.

The data shows that the GMV generated by LazLive live broadcast service increased by 45% in April this year, and the live broadcast service attracted more than 27 million active users in April. In May, the live broadcast of Lazada cross-border merchants reached 50 times that of February. Take Thailand as an example. At the beginning of this year, the daily average number of live broadcasts of cross-border businesses in Thailand was still single digits. In June, the daily average number of live broadcasts of merchants exceeded 60 times. In addition, at the end of June, Lazada established the first cross-border e-commerce innovation service center in Nanning, providing live broadcast tools for small and medium-sized businesses in Southwest China, matching professional anchor resources, and conducting one-stop live broadcast services such as professional training in small language live broadcast. It is understood that at present, the live broadcasts of various national sites in Lazada are conducted separately and do not communicate with each other, so if you want to do it, pay more attention to the live broadcast rules of various countries.

When you broadcast live on the e-commerce platform, you must pay attention to the rules of each platform and the habits of users, such as what kind of goods have a large traffic on what platform. Of course, many domestic sellers need to consider finding English anchors, solving network problems, building live broadcast rooms and so on. These are prerequisites for live broadcast. If you want to do it, you should be prepared. If there are no conditions, you can find some service providers to help build it, such as OgCloud global live broadcast room. Now there are many cross-border live broadcast network services and anchor talent services, which can save you a lot of detours.

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