The Life of the Characters in Larry Ellision's Works

Larry Ellision, known as "Silicon Valley Playboy", is an American Jew and a Russian immigrant. He 1944 was born in Manhattan, and his unmarried mother was only 19 years old. Ellison was raised by his uncle's family and grew up in the middle and lower classes of the Jewish community in Chicago. At that time, the gap between the rich and the poor was huge. As a student, Ellison did not show extraordinary qualities and achievements. At school, he was timid and withdrawn, but he paid great attention to dressing up and had a good time. Other children were cut by their parents, so he asked a professional barber to take care of them.

Ellison likes to enjoy and squander, is arrogant, and likes to associate with many beautiful women, which directly leads to different opinions on this business wizard. 1966 Ellison left his hometown and went to Berkeley, California, where he planned to go to graduate school and start working to earn money. He studied computer programming, mainly IBM mainframe computers. He doesn't want to devote himself to high technology, just want to earn some living expenses. His job is to develop applications for some big companies. At that time, software development meant: hanging tapes and backing up data, and the work was monotonous and not challenging.

Regarding degrees, Ellison said: "A college degree is useful. I think everyone should get one or more degrees, but I didn't get a degree in college. I didn't take a computer class, but I became a programmer. I taught myself programming completely from books. " I met Ada Quinn who majored in China history in Ellison, Berkeley, and they got married soon. The United States in the 1960s was an era of turbulence and great changes, such as the Middle East War and the Vietnam War. Ellison kept changing jobs. Although he didn't make much money (the couple's monthly income totaled $65,438+0,600), he spent money generously. He even borrowed $3,000 to buy a 34-foot sailboat. Meanwhile, I'm buying another small sailboat by installment. Ellison is a perfectionist. He never worries about bills, but Quinn has had enough. They divorced on 1974. Ellison suggested to her, "I will become a millionaire. If you stay with me, you can get anything you want. " But Quinn did not regret his choice in the end.

From 65438 to 0973, Ellison worked in Amdahl, a company competing with IBM to produce large computers, and 45% of its shares were owned by Fujitsu of Japan. So Ellison had the opportunity to go to Japan on business, and he was fascinated by the exotic atmosphere of Kyoto. Japanese Zen and culture deeply influenced Ellison, who became a lifelong lover of Japanese culture and art. After leaving Amdal, Ellison joined Ampex, a company that produces video equipment in Silicon Valley, where he met two most important people in his life: Bob Miner and Edward Oates. Together, they study how to effectively store and read a lot of digital information. Ellison turned to marketing and sales, and their project finally failed. Ellison blamed the company's poor management. "I know more about technology than the company leaders, and I know more about the market than them. If they can run the company, so can I. "

Just when they were going to set up a company, two other legendary companies came into being, one was Apple and the other was Microsoft. Although the products, ideals and cultures of these companies are completely different, they all share the same success model: the founders are both visionary technology entrepreneurs and technology geniuses, Bill Gates has paul allen, Steve Jobs has Steve Wozniak, and Larry Ellision has Bob Miner. Newly established

1977 (Ding Sinian) In June, Ellison and the three of them jointly invested $2,000 to set up a software development and research company. Ellison owns 60% of the shares. Thanks to Ellison's encouragement, he has a $400,000 project contract. He is 32 years old.

"Fortunately, running a software company doesn't require a lot of money, and you can start a business with a little money. All great software companies start like this, maybe not all, but Microsoft and we all do. We have less money than Microsoft, almost nothing. "

Ellison finally succeeded.

IBM made hundreds of billions of dollars in mistakes, and Ellison finally succeeded.

1976, IBM researchers published a landmark paper "r system: database relational theory", which introduced relational database theory and query language SQL. Ellison read this article very carefully and was shocked by its content. This is the first time that someone has used a comprehensive and consistent scheme to manage data information. Author Ted Codd published the theory of relational database 10 years ago, and developed a prototype in IBM Research Institute. This project is an R system, and the language for accessing data tables is SQL. This paper describes in detail his 10 research achievements and how to realize them. After reading it, Ellison was keenly aware that a software system could be developed on the basis of this research.

Seize the opportunity

At that time, most people thought that relational database would not have commercial value because it was too slow to process large-scale data or access data by a large number of users. Relational database is beautiful in theory and easy to use, but its disadvantage is that it is too simple and slow to implement. Ellison thought this was their chance: they decided to develop the general commercial database system Oracle, which was named after the project they had done for the CIA. However, they are not the only loners. Berkeley University has also begun to develop a relational database system Ingres?

IBM has no plans to develop it. There are many reasons why Big Blue gave up this product worth tens of billions: IBM researchers are mostly from academic backgrounds, and they are most interested in theory, not products on the market. Academically, research results should be made public, and papers and speeches can be famous. Why not? Another main reason is that IBM had a well-sold hierarchical database product IMS at that time, and the introduction of a competitive product would affect the sales and personnel work of IMS. It was not until 1985 that IBM released the relational database DB2, and Ellison had already become a multimillionaire.

Win-win cooperation.

Ellison once compared IBM's choice of Microsoft's MS-DOS as the operating system of IBM-PC as "the most serious mistake in the history of world business, worth more than hundreds of billions of dollars." , IBM published a paper on R system, and the mistake of not launching relational database products soon may be second only to. The market value of Oracle Bone Inscriptions reached 28 billion in 1996. But also directly threatened Microsoft's leading position. At this time, the competition between Oracle Bone Inscriptions and Microsoft began.

"It's not enough that we won. We must beat all other geniuses." This famous saying of Genghis Khan is enough to reflect Ellison's tenacious attitude towards life.

A few months later, they developed Oracle 1.0, but it was just a toy. They can do nothing but complete simple relationship queries. It will take them a long time to make Oracle Bone Inscriptions useful. Maintaining the company's operation mainly depends on undertaking some database management projects and consulting work.

The first two users of Oracle database are CIA and office of naval intelligence. They use completely different hardware and software. The CIA uses IBM mainframes, the Navy uses VAX machines, and Ellison and Miner use digital PDP machines to develop Oracle Bone Inscriptions, which forces them to make an important and crucial decision: the new version 3.0 is all developed in C language, because all machines support C language, and the C compiler is very cheap.

Ellison declared to customers that Oracle Bone Inscriptions can run on all machines, which is of course impossible, but it is a very clever marketing strategy. Large companies and institutions have various types of computers and operating systems, and they are willing to buy universal databases.

Besides IBM's friendly help, Oracle Bone Inscriptions's success is also attributed to digitalization. IBM provided Ellison with relational database theory, and DEC provided the stage for performance: VAX computer, which is the most successful minicomputer in history.

Ellison and Miner are both very belligerent. "Not only do I need to succeed, but everyone else must fail." Although Ellison later denied what he said to Newsweek reporters, it was his consistent style. Even in sports competitions after work, he always tries to win. He is a very good tennis and baseball player. He can do whatever it takes to win. Exaggeration and lying are commonplace. The scale of Oracle Bone Inscriptions is still very small. If customers know the truth about them-there are only four or five programmers, they won't buy their products at all. Ellison's turbulent entrepreneurial experience has become the most thrilling legend in Silicon Valley. The marketing strategy is "go, go, go", and the employee's strategy is: be smart and have personality. Ellison's knowledge, sense of responsibility and exceptional promotion also make technicians regard Oracle Bone Inscriptions as their dream place. CEO salary ranking of top 500 companies in the United States in 2007. Although the basic annual salary in 2007 was only $65.438+0.00 million, Larry Ellision, CEO of Oracle Bone Inscriptions Company, jumped to the top of this ranking with his exercise option income of $65.438+0.82 billion.

Forbes' total salary includes basic annual salary, bonus, equity income and other income. According to the data, in 2007, the total salary of CEOs of the top 500 companies in the United States was $6.4 billion, which was 15% lower than that of $7.5 billion in 2006, and it was the first time since 2002 that there was a sharp drop. The average salary of each CEO is $6.5438+$0.28 million, which is lower than $6.5438+$0.52 million in 2006. Option income accounts for a large proportion of the total salary of CEOs of the top 500 companies in the United States and has become one of their main sources of income.

With unscrupulous management and strong market competition, Ellison defeated one opponent after another, and his next goal is to defeat the king of software empire-Microsoft. He said: "It is my big goal to beat Microsoft and become the largest software company in the world. Success itself is not important, what is important is that others have failed, and then I am the real success. " On June 23rd, 20 13 Beijing time, Reuters reported that Larry Ellison, CEO of Oracle Bone Inscriptions Company, may be interested in acquiring another Hawaiian airline "go!" .

In 20 12, Ellison bought 98% of the property rights of Lanai Island, the sixth largest island in Hawaii, from billionaire david murdock.

20 13 February, Ellison acquired the small airline Island Air. The company specializes in flights between Hawaiian islands, including daily flights to Lanai Island, Hawaii.

Serve as executive chairman

2014 September 19, Larry Ellison announced on Thursday that he would resign as CEO of Oracle Bone Inscriptions company and become executive chairman. Mark hurd and safra catz will be co-CEOs.