What is the forbearance in the rules of business?

A customer walked into a car repair shop and claimed to be a driver of a car transportation company: "Write more parts on my bill, and I will return to the company to reimburse you, and you will benefit from it." He said Talk to the shopkeeper. But the shop owner refused such a request. The customer pestered him: "My business is not big. I come here often. You must make a lot of money!" The shopkeeper told him again that he would not do it anyway. The customer shouted angrily: "Anyone would do this. I think you are too stupid." The shopkeeper was angry and asked the customer to leave immediately and discuss this kind of business elsewhere. The customer smiled and held the shop owner's hand with admiration: "I am the owner of that transportation company. I have been looking for a fixed and trustworthy repair point. Where else did you ask me to negotiate this business?" In the face of temptation, do not be tempted or confused by it. Although it is as plain as flowing clouds and as simple as flowing water, it makes people appreciate a noble business ethics.

My friend Li Gang opened a building materials store in Zhengzhou Building Materials World. It is said to be a building materials store, but in fact it only sells some floor tiles and ceramic tiles. It’s hard to do business these days, and there are so many people who want to be bosses. Li Gang's business is not easy either. He has to pay a lot of rent, water and electricity bills, etc., so he doesn't have much left every month. The store barely stayed open for half a year, and Li Gang was ready to close down. Just a few days before he was about to close, he made another small business.

A customer named Liu Hui bought ceramic tiles for 260 yuan. After the customer left, Li Gang discovered that he had been overcharged by 5 yuan and 60 cents, so he quickly checked the receipt he had just issued. The customer's name was Liu Hui and he lived in a unit in No. 20 Courtyard in the western suburbs. Li Gang followed the picture and found Liu Hui's home. Liu Hui looked at him panting and asked: "Boss Li, is something wrong?" "I just overcharged you and brought it to you specially." Liu Hui was a little touched. "Oh? Five yuan and six cents. You are very sincere in doing business." Liu Hui asked him: "How is the business now?" "Oh, business is difficult. It is about to close down and change careers. The money earned is not enough to pay the rent. It can't be maintained anymore. But no matter how hard it is to do business, you can't overcharge customers. This is my principle as a person. "You are such a noble boss. I will definitely come to you if I have business." Li Gang smiled and left. , did not take these words to heart.

However, within a few days, Liu Hui found Li Gang and wanted to buy him 2,000 floor tiles. It turned out that Liu Hui was the manager of a decoration company. Seeing that Li Gang was very sincere, he decided to cooperate with his small building materials store. It took a while for Li Gang to come back to his senses and looked at Liu Hui in disbelief: "Really?" "Really!" Liu Hui answered affirmatively. Since then, Li Gang's building materials store has been "resurrected", and the business has grown bigger and bigger, and now it has added wooden floors and kitchen cabinets.

Sincerity helped Li Gang get out of the predicament and truly became a big boss. Although the business is getting bigger and bigger, Li Gang still requires his employees to adhere to one principle: no deception, no cheating, no cheating, fairness, reasonableness and thoughtfulness.

These two short stories illustrate a simple truth, that is, moral character can create wealth. When doing business, being a boss should be based on honesty and treat people sincerely. People with good moral character will win the trust and praise of customers, and once they win the trust and praise of customers, they will not be afraid of losing business.

Bai Gui, the founder of the Shang Dynasty, advocated that: "If you buy something when it is cheap, it will become expensive even though it is expensive; if you sell it when it is expensive, it will become expensive even though it is cheap." It is emphasized that businessmen should be good at seizing business opportunities, seizing the opportunity, and buying and selling without losing the opportunity. The profit of business comes from the price difference between buying and selling. Once you find that the opportunity to buy or sell has arrived, you must "follow the trend like a beast of prey and a bird of prey" and make an immediate decision.

When Wei Wen was in power, the Chinese people focused on farming, but Bai Gui was optimistic about the changing times. When there was a good harvest, he bought grain and sold silk paint. When silk became available, he purchased large quantities of silk and sold grain. He once said: "In business, I am as strategist as Yi Yin and Jiang Taigong, as good at judgment as Sun Bin and Wu Qi, and as good as Shang Yang in law enforcement. Some people's wisdom cannot adapt to changes, and their courage cannot He can't make appropriate decisions when he's benevolent, and he can't stick to principles if he's stubborn. Therefore, I won't teach this kind of person the way of business. "This passage will help him grasp the opportunity to buy cheap and sell high." Timely judgment" and "intelligent judgment" are explained vividly.

Bai Gui's business principles and experience were praised by later generations of businessmen. He relied on his own strategy and careful management, so that his family accumulated a lot of money.

Ji Ran, a great business theorist in the pre-Qin Dynasty, believed that "the most noble will turn against the lowly, and the lowly at the bottom will turn against the noble."

Sima Qian once said: "Buying three yuan when you are greedy, and five yuan when you are cheap" means that a businessman who is greedy for heavy profits can only make a profit of 30%, while a businessman who makes small profits but quick turnover can make a profit of 50%.

It is recorded in "Yu Ion": There were three businessmen selling the same product in the market. One of them lowered the price and sold it to many buyers. He made a fortune within a year, but the other two refused. Selling at a reduced price will result in much less profit than the former.

Zhang Liang, the counselor of Liu Bang, the founder of the Han Dynasty, was a student of Huang Shigong in his early years. He sold scissors to people during the day and came back to study at night. Later, he felt that there was not enough time to study, so he divided the scissors into three grades: upper, middle and lower. , the price of the high-grade ones remains unchanged, the price of the medium-grade ones is one penny less than the original price, and the low-grade ones are two cents less. As a result, it only took half a day to sell twice as many scissors as usual, earn twice as much money as before, and spend more time studying than before. Therefore, there is a folk proverb: Zhang Liang sells scissors. , high and low are the same goods.

Doing business is like fighting, and shopping malls are like battlefields. Businessmen are like generals commanding thousands of troops. A wise general will often occupy favorable terrain and ultimately win the war. As a great strategist during the Spring and Autumn and Warring States periods, Fan Li knew this very well. From a strategist's perspective, he believed that Tao Di was "the world's best place for princes to trade" and that it was an ideal place for trade in goods. So he chose Tao land as a marketing point. Sure enough, in nineteen years, he made three fortunes and became a wealthy businessman. From this, the reputation of "Tao Zhugong" became famous in ancient and modern times and left a mark in history.

After Qin destroyed Zhao, it implemented an immigration policy. At that time, many people bribed officials and refused to move, demanding to stay where they were. Only the wealthy businessman Zhuo asked to move to the farther "Wenshan Mountain". "Down here", he took a fancy to the fertile land, rich products, honest folk customs, residents keen on buying and selling, and easy development of commerce. A few years later, Zhuo became a well-known rich man. "Birds choose good trees to roost in, and merchants choose the land to do business." This concept of "not only choosing the right time, but also choosing the right place" has been accepted by later generations of businessmen.

Yangzhou, Jiangsu Province, is located at the crossroads between the north and the south, with developed transportation, convenient water transportation, and frequent cargo exchanges. The land was fertile and rich in tea, salt, silk, and silk. Many merchants came here one after another. For a time, merchants from Qin and Shanxi gathered here to operate in Dingshu. It was from here that the famous Huizhou merchants started to dominate the world, developed to compete with Shanxi merchants, and finally became the leader of the top ten merchant gangs in China during the Ming and Qing Dynasties, becoming the "leading boss of the business world".

Representative figure: Gou Jian, King of Yue. During the Spring and Autumn Period, King Gou Jian of Yue was ashamed of his country's subjugation. He worked hard all day long to conquer the country. When he learned of the severe drought in the state of Wu, he went too far to buy grain from the state of Wu. In the second year, the state of Wu was severely short of food and the people were in dire straits. The hungry people had no food to eat and complained. The Yue State took the opportunity to raise troops and destroy the Wu State. God will not let you down if you work hard. The King of Yue finally became a hegemon and became one of the "Five Hegemons of the Spring and Autumn Period". Here, King Gou Jian of Yue was engaged in a big deal. The fortune he made was not gold and silver, but a country and the hegemony that dominated the world. It was a successful example of the application of merchant methods in politics.

"Yi Jian Zhi" records: During the Song Dynasty, there was a fire in Lin'an City, which "damaged the fish pond." The shop of a businessman named Pei also caught fire, but he did not go to put out the fire. Instead, he took some silver and recruited manpower to go out of the city to purchase bamboo, wood, bricks, reeds, rafters and other building materials. After the fire, everything was in ruins, and building materials were in hot demand on the market. At this time, Pei's merchants took advantage of the opportunity to make a fortune, earning dozens of times the value of the shop, and at the same time, they satisfied the needs of the market and the market. the needs of citizens. "You can catch a glimpse of a leopard through a tube." Keen observation and accurate judgment are the never-ending source of wealth for businessmen, and they are also one of the necessary abilities for businessmen.

According to "Miscellaneous Notes of Yanjing": "The shops in the capital city are plain and elegant, with red and green carvings, and brocade windows and embroidered products." Some shops have high-hanging signboards, and at night the doorways of their homes are lit up with colorful lights. brocade lantern. The street is illuminated as if it were daytime, and some shops are decorated with calligraphy and paintings to promote products, as well as paintings and calligraphy by celebrities, which is arty. In this way, we can sublimate the taste of the store and increase the customer's return rate. There are also some teahouses, restaurants, and hotels that specially arrange musical instrument performances and storytelling to entertain guests.

In the noodle shop of Zhang Wenju, a businessman from Zhejiang Province in Hangzhou, Kyoto in the Song Dynasty, as soon as a customer entered the store and sat down, the waiter immediately came to ask what the customer wanted. When customers call for instructions, there will be no mistakes." Operators deeply understand that luxurious decoration reflects the strength of a store, so the store is designed with painted pillars, carved beams, antiques, and splendor, and goes to great lengths to cater to high-ranking officials, wealthy businessmen, and noble ladies "for elegance." consumer psychology. At the service, you will be greeted with a smile when you enter the door, and you will be greeted with a nod and farewell when you go out.

These methods of treating guests like gods and the noble and elegant decoration make many customers "feel like sitting in the spring breeze", "fall in love at first sight" and stay here forever.

In the Qing Dynasty, a businessman of the Cao family in Taigu County, Shanxi Province, one year saw sorghum growing with tall stalks and large ears. pests. So he arranged to purchase a large amount of sorghum overnight. At that time, most people believed that a good harvest was in sight, so they sold large amounts of adult sorghum. As a result, many sorghums were killed by pests when they matured, resulting in poor sorghum harvests. However, Cao's merchants profited from Mo Meng's clever tricks.

At the end of the Qin Dynasty, there was a businessman of the Ren family who "spared everything to be frugal" and asked his family to "not drink or eat meat unless official business was completed." The ancient records about business and financial management also include: "Be diligent in business and don't be lazy, because being lazy will make everything useless; be frugal in spending, and don't be extravagant, because extravagance will make you run out of money." It can be seen from this that businessmen should be prepared for danger in times of peace and be diligent and thrifty. "Consider the safety and never forget the danger." Less comfort and more worry will bring business people into a better place.

During the Spring and Autumn Period and the Warring States Period, there was a businessman named Dao Xian from Qi State. Businessmen at that time were generally unwilling to hire people with quick minds to do things. Only the Dao family specifically used such people, gave them generous rewards and full trust, and let them do it boldly. These employees worked very hard. Excellent.

In the Ming Dynasty, there was a grocery store called Sun Chunyang in Suzhou. The store was divided into north and south warehouses, seafood warehouse, pickling room, sauce room, and candle room. "The seller took a ticket from the counter. Shipments are made to each house, and the person in charge is in charge of the operation. From the Ming Dynasty to the Qianlong period of the Qing Dynasty, for more than two hundred years, the descendants still enjoyed the benefits, and there was no one with the same surname. "In a place like Suzhou, a place with many shops, Sun Chunyang's grocery store business has been able to flourish for more than 200 years. The secret of its success must be attributed to the sincerity of its employees and strict store regulations.

Hu Rongming, a Guizhou businessman during the Daoguang period of the Qing Dynasty, had been doing business in Jiangxi for more than 50 years. Because he treated people with sincerity and had a great reputation, he went out of business and returned to his hometown in his later years. Some people asked him to "rent him a lot of money." He refused and said, "If he is honest, how can he use my name?"