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How can the articles published in today's headlines be seen by more people?
It can be said that today's headlines are a very magical existence. Some people earn a lot of money, while others struggle to manage but no one cares.
I know that the headline number has a feature that is the intelligent algorithm of machine recommendation content, which pushes the appropriate content to the right person. This is the legendary big data.
Headline number has a headline number index. The higher the index, the higher the number of recommendations. Whether it is worth recommending and how much it is recommended are all obtained by analyzing the reading behavior and records of readers by machines.
The first is the long-term factor; It's about persistence
Second, improve the click rate? Only when the title and cover pictures are attractive, informative, illustrated and clear-cut, can more readers know more about them. Most importantly, the title determines whether the reader will click. Therefore, it is better to make the title of the article popular, so that the machine can quickly understand your article and let users better understand your article. There are so many title parties, of course, we can't be the kind of title party that ten thousand people spit on, which makes us all coquettish. Several skills of writing a good title: 1, go straight to the theme title, and the title directly promotes the goods. 2, suggestive title, do not do direct sales, first hook the user's curiosity, and then answer doubts through advertising text. 3. The title of "How to do it" begins with specific information, useful suggestions and the promise of solutions. 4. Title based on the question. The question asked must be that the reader will buzz or want to know the answer. 5. Witness the headlines, just like dictation from customers, and ask your customers to help you sell your products.
Third, the content and reading time Although the platform requires originality and high quality as much as possible, as long as your content can reach readers, it is king. If you want to read a lot and earn advertising fees, then your content must cater to their interests. Because the headline advertisement is placed by CPM, it is usually placed at the end of the article, so there is an advertising fee at the end of the article. Therefore, the length of the article should be short, 3~8 pictures.
Fourth, how to enhance the point of interest? In the algorithm, the machine can't read your article, but can only get the corresponding tags and keywords. Optimize the keyword method: 1, less sensational and more specific questions. 2. Discard bad keywords. 3. Grasp the detailed keywords and give up the key words. For example, keywords such as "society" and "emotion" appear in the article, indicating that the article is too scattered for the machine to understand, and it is certainly impossible to get better recommendations.
5. How to write highly recommended articles? The so-called hot spots require us to be sensitive to news hot spots, and we can refer to Weibo hot spots. 1, Weibo Hot Search List. 2. Baidu Billboard. 3. wechat.
Six push rolls; The following reasons: 1, there is a typo in the content. It will affect the relevant recommendation amount. 2. User reports. If your article is suspected of publishing inappropriate content. 3. The quality of the article. There are heart-shaped signs at the bottom of the article, as well as comments, sharing and collection. The higher the index, the more popular it is with users, and the easier it is to be recommended twice and three times. Content quality and participation must be high to get high traffic. 4. The article advertisement will be deducted. 5. Push the time. There are three relative peaks in the daily reading of headlines. ( 10- 13, 3-5, 10- 1 1).
To sum up, just four words: stick to it with your heart.
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