What's the special meaning of "EL HEAT" on the chest of Miami Heat away uniform?

The "Latin Night" program was first implemented in the 2006-07 season, and the name of the team's jersey will be changed to a popular name in Latin America. Of course, it is not completely translated from the original name word for word. This plan is a new marketing plan for the NBA to make more money-Noche Latina):NBA some NBA teams will wear Spanish jerseys to replace English jerseys some nights this month. First of all, there are still a large number of Latinos and Hispanics in the United States. Second, Spanish is the third largest language in the world. At present, the official language of more than 20 countries is Spanish, which has a great market in the world.

The team that can qualify to wear such a Latin jersey must be the most popular team in Spain and Portuguese-speaking countries. The teams officially selected by NBA include Lakers, Rockets, Suns, Spurs, Mavericks, Bulls, Heat and Knicks. For example, the home uniforms of Knicks will be called Nueva York, Bulls will become Los Bulls, Heat will become El Heat, Mavericks will become Los Mavs, Lakers will become Los Lakers, Spurs will become Los Spurs, Rockets will become Los Rockets and so on.