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I found the detailed configuration and quotation comparison of the relevant cars for you. Take a good look!
& lta href="/vehicle.do? brandRadio = 0 & ampmakeCode = VOLF & ampfamily=BORA" target="_blank " >/vehicle.do? brandRadio = 0 & ampmakeCode = VOLF & ampfamily=BORA</a & gt; Seasonal northeast cold wind blowing along the Adriatic Sea.
& lta href="/vehicle.do? brandRadio = 0 & ampmakeCode = SZCN & ampfamily=ALTO" target="_blank " >/vehicle.do? brandRadio = 0 & ampmakeCode = SZCN & ampfamily = ALTO & lt/a & gt; Midrange
brand introduction
Bora car, "Bora" named after "Feng", is the fresh sea breeze of Adriatic Sea. In China, FAW-Volkswagen endowed it with an auspicious and national cultural name "Bora". It is a full-size car under Volkswagen brand, the fourth generation of A-class car and the substitute of Jetta series. From 200 1 to 1, Hong Kong People's Automobile magazine also rated it as "Top Ten Good Cars in 2000".
Bora, a full-size car owned by Volkswagen. In the European market, Bora is a competitive model designed for BMW 3 Series, Audi a4 and Opel Vida.
Development history
Bora originated from Volkswagen Golf and is the latest product in Volkswagen A-class cars. In Germany, Bora shares a platform with golf and Beatles. Bora 1998 began to go public overseas. Improved bora200 1 produced by Volkswagen. For FAW-Volkswagen, Bora is the successor product of Jetta. FAW-Volkswagen once had the idea of using "Boya" as the car name, but it failed because the name had been registered by other companies first. In the United States, Bora is also called Jetta, and the German Volkswagen once insisted on "Running Music" and recently changed its name to Bora.
Bora is a compact car, with streamlined engine compartment and luggage compartment with high front and low back, long front and short back, which highlights its sports appearance. Bora is a typical German car, which looks quite satisfactory as a whole, highlighting its firmness and massiness, and the tail line of the car body closes too fast, which looks not atmospheric enough. Feel more conservative and popular.
Model introduction
1.6l Bora's interior is obvious. The interior is dark gray, and the steering wheel has become a 4-spoke. Because of the material, the feel is not as good as 3-spoke. The electrical equipment is simplified, the seat is replaced by ordinary cloth, and the mahogany and leather interiors are all omitted, which is inconvenient without equipment. Windows, rearview mirrors and seats have to be adjusted manually, which gives us a lot of regrets. In addition, the 1.6-liter basic model also cancels the driver's seat lumbar support adjustment, seat heating function, electric anti-glare interior rearview mirror and electric adjustable heating rearview mirror. The central armrest, rear window sunshade and other equipment will be simplified. It can be seen that the basic model of 1.6 minimizes the configuration related to comfort.
The brand of "driver's car" can be understood as strong power and comfortable control from the front. On the other hand, Bora doesn't give enough consideration to other passengers in the car, which is mainly reflected in the internal space. According to the length of Bora's 4376mm, we naturally think that the internal space should exceed the smaller Elysee's 429 1mm, but the fact is regrettable. The space inside the car is not as good as that of the Elysee. Although the wheelbase of Bora 25 13mm is slightly smaller than that of Elysee 2540mm, of course, the front passengers will not feel this way, because the "driver's car" is for the driver!
Because Bora's market positioning is the driver's car, while enjoying some passion, the following problem is the weakening of comfort. This is also an old problem of fish and bear's paw. 1.6l Bora, as soon as the speed passed 180, the wind noise immediately increased, and driving felt like driving a Jetta. The speed suddenly entered 140km/h from 80, which was very uncomfortable.
Of course, the change of power is the most essential. In fact, we are familiar with all three engines of Bora. These two engines, 1.8l and 1.8t, have been used in Audi a6 and Passat b5. Bora's 1.6l engine was improved from Jetta's previous 5-valve EFI engine, and its displacement remained unchanged. The compression ratio is increased from 9.0 liters to 10.3 liters, and the power. The peak torque has not changed, and the engine power of 150 N/m ... Bora 1.6l is ok, but there is not much potential to achieve excellent power performance. It is necessary to accurately control the cooperation between engine speed and gearbox gear. 1.6l engine is a high-speed engine. Below 2500 rpm, the engine torque is obviously insufficient. After exceeding this area, the power is slowly released. When Bora 1.6l stepped on the oil again at 140km, the reaction became blurred. It is difficult to get to 170km. Although the top speed is 185km, it depends on inertia, which is obviously different from 1.8. Because the driver always wants the 1.6 engine to work in the high-speed area, the fuel consumption of the engine is high. The fuel consumption per 100 kilometers is about 9.8 liters, which is a bit high compared with the displacement of1.6l.
In addition, 1.6l automatic gear has hysteresis in starting acceleration and sudden acceleration on the way.
Bora's steering mechanism is harder than other cars, and there is obvious understeer. The steering wheel is relatively light, and the control range is relatively larger when turning in an emergency. 1.6l has obvious roll when changing lanes quickly, and the relatively narrow body width will make the moment of roll more obvious. Compared with 1.8, the suspension adjustment is softer than 1.8, so in some tricky corners, the bending angle limit like arm bending will appear earlier than 1.8. The posture when turning around is not very good. The torque when cornering is not as sufficient as 1.8. But barely acceptable.
price range
11.25-176500 yuan
come to the point
FAW's new car Model X is based on Bora model and will be launched in the 2008 Olympic Games.
The fourth generation Jetta
1997, Volkswagen, which aims at high-grade, launched Jetta A4, which has a lot of * * * components with Audi A3. Except in North America, the descendants of this Jetta family were renamed Bora. Although the Jetta A4 still follows the traditional suspension form of the former McPherson and the rear torsion arm of the Jetta family, its appearance, interior and power level have started to improve in an all-round way. Jetta A4 has completely changed the angular appearance of its ancestors, and the lines of the whole vehicle are round and full, full of vitality. If the first few Jettas are strong middle-aged men, then the appearance of Jetta A4 is like a young genius. In terms of interior, Jetta A4 pays more attention to improving the driver's driving experience. The center console is cleverly biased to the driver's side, and the front row space is very satisfactory. Unfortunately, due to the limited wheelbase, there is a lack of space in the back of Jetta A4. In terms of power selection, the familiar 1.8-liter turbocharged engine began to be equipped with Jetta A4 cars, and advanced active safety systems ABS, ESP and ASR have become the standard configuration of Jetta A4 cars.
In 200 1 year, Jetta A4, the descendant of Jetta A2, officially landed in China for production under the name of Bora Bora, which established a good reputation for drivers and cars in China and brought gratifying economic benefits to FAW-Volkswagen. The top Bora model equipped with 1.8T engine has become an ideal ride for countless young people, but Bora's shabby rear space and old McPherson and rear torsion arm suspension systems are struggling.
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Model x is not based on Bora, but a simplified version of Jetta 5- sagitar. ..
Alto's present situation
In the early 1990s, * * four military enterprises (Chongqing Changan Alto, Hunan Jiangnan Alto, Jilin Jiangbei Alto and Xi 'an Qinchuan Alto) acquired the relevant technologies and production equipment of Japanese Suzuki Alto models and independently produced Alto models. Just a few years later, life is life, and death is death. Jiangbei Alto left school early. Jiangnan Alto seems to be unable to do so because its development goal is military production. Xi' an Alto has been competing with Changan Alto, but it has been going on until 200 1. The biggest winner is undoubtedly Chongqing Changan Alto. With excellent product quality and perfect after-sales service, Changan Alto has been firmly sitting in the top spot of Chengdu economy car for many years.
Recently, in the strategic adjustment of Changan Suzuki brand reconstruction, Alto will fade out of the car market and may become a production car.
Alto history
The last one to survive is the joint venture factory, and the last one to survive is Chongqing Changan Alto with Suzuki logo.
Let's talk about Geely Jiangbei Machinery Factory under China Ordnance Industry Corporation.
As early as 1980, Geely Jiangbei Machinery Factory developed an automobile engine and got on a motorcycle with its military superiority. Because their military products were in good condition at that time, they could not hold two "golden dolls" at the same time, and their superiors demanded that the motorcycles be transferred to Jialing for production. Around 1985, they borrowed Fiat 126P chassis to dry the car body by themselves, and developed "big-headed shoes", which passed the expert appraisal and was praised by Comrade Zou Jiahua, then Minister of Weapons, but never put into production.
Soon after, they developed the "Lu Mei" brand coupe based on the newly listed sparrow of Fuji Heavy Industries. To this end, they opened molds, made fixtures, built assembly lines, welded assembly lines, and imported testing equipment. 1990 to start production, 1992 to stop production. Only more than 200 sets were produced in total.
At the end of 1992, according to the unified deployment of "general soldiers", they turned to attack Alto. To say that the planning idea of the General Corps is naturally beautiful, four "Alto" companies, namely, Chongqing Changan, Jilin Jiangbei, Xiangtan Jiangnan and Xi 'an Qinchuan, assemble a car model in a unified way, Changan supplies the panels in a unified way, and the parts are matched in the system in a unified way, which can quickly form a large batch and solve the problem of "military to civilian" of the General Corps system as a whole.
However, the market does not follow people's planned thinking, and the parts are inbreeding, so it is difficult to ensure prenatal and postnatal care. Changan, on the other hand, has three more competitors for no reason, so the panel supply is naturally not so pleasant. Moreover, the supply radius is too large, and the cost of a single unit cannot be reduced. Every time 1 vehicle is built in Jiangbei, it will lose 1 10,000 yuan. Xi' an Alto later changed to Freeman, and after a small fire, it was transferred to BYD, the battery king. It is said that it is ready to switch to electric vehicles. Both South Alto and North Alto are dying out. By 1999, the Army General Command established two major groups, North and South, and Alto in Jiangbei completely stopped production, with a cumulative output of only 5,000 vehicles in seven years.
Although Jiangbei Machinery Factory has been building cars for 20 years, it has not made any money. On the contrary, it is heavily in debt and on the verge of bankruptcy, so that in order to pay wages, it sells excellent stamping equipment at low prices. However, Jiangbei Factory also has a car Catalogue, which is priceless in China.
On April 28th, 2002, Jester Lu Mei rolled off the production line in Jilin, and once again introduced Jiangbei factory into people's sight. However, the good dream didn't last long. I was busy for less than four months because of poor market response. On August 5th of that year, Lu Mei also stopped production, and Jester and Geely replaced and reorganized their assets to produce Huapu in Shanghai.
Just when Jiangbei Factory was about to disappear from people's sight, in 2002, several private enterprises in Zhejiang invested1300 million yuan to reorganize Jiangbei again and set up Jilin Tian Tong Automobile Co., Ltd. It is said that the company has complete "four major technologies", more than 400 middle and senior technicians, and more than half of the production backbones are trained by Japanese Suzuki Company. The development of the company has been fully supported by the Jilin provincial government. The expansion project covers an area of 1.500 mu, with an annual output of1.5000 vehicles, which is listed as "key project" in Jilin Province. Complete the construction of the main workshop before August 20, and complete the equipment installation by the end of the year. Another upcoming model is the "Tian Tonghu" with a displacement of 1.8 liters, which competes with Bora at an ultra-low price. Later, "Hu" was never heard from again.
Now, the "general" Changan Alto can still be sold, but Jiangnan Alto can't. Jiangbei Alto has become the current Jiangnan spirit, and Xi' an Qinchuan Alto has become BYD Fryer; The last one who survived was the joint venture factory, and the last one who survived was Alto with the "Suzuki" logo.
Jiangnan Otto
This year, Jiangnan Alto made its debut with the title of "Low Price King" of 29,800 yuan, which shocked the whole automobile market, and then a series of car prices plunged. As a low-end car, Jiangnan Alto can't be said to have no effect.
In fact, among the three families of Alto, Jiangnan Alto is the real warrior. In fact, this factory was established long ago, but it just disappeared for various reasons. This year's comeback, while attacking all mini-car series at an unprecedented low price, shows the confidence and determination of the manufacturers. However, the automobile market in China is very delicate. If this behavior had happened two years ago, I can predict that there would be a revolution. Now, it's no longer an explosive news that the entire auto market has dropped by 60,000-80,000 yuan, but for us, I think it's also a good choice to choose Jiangnan Alto. It's best to choose the basic model without airbag and skylight, that is, the product of 29,800 yuan, because for this car, the role of fastening the seat belt is much more effective than the airbag, and the skylight is also electronically opened, which is not effective and will tremble when the road is bumpy. The product also has many advantages: the product has stable performance and belongs to mature products; In terms of maintenance, the accessories market is complete, and I can use all the accessories of Changan Alto here, and the price is low; Approved to carry 4 passengers, and the road maintenance fee is cheap; It has all the other advantages of fuel economy and small cars.
The multi-point injection engine using Bosch technology in Germany is also the focus of its publicity. Jiangnan Alto's engine is equipped with a rat tank mixture recirculation system and an accelerated fuel-saving device, which improves combustion performance and reduces fuel consumption. Jiangnan Alto has no central locking and electric windows, but compared with Changan Alto, the interior feels better. Jiangnan Alto has newly launched an automatic clutch version of Jiangnan Alto and a mid-level car with a displacement of 1.8 liter, which will be launched in September this year, showing the vigorous vitality of its enterprise. Jiangnan Alto's new car sales in Beijing will soon surpass Changan Alto's.
The biggest deficiency of Jiangnan Alto is its safety defect. Most models have no airbags and abs, so the anti-collision performance is weak. The speed is so high that I can't stand. Secondly, the power is insufficient, because its engine displacement is only 0.8 liters, and few people dare to drive to the top speed 120 announced by the manufacturer. Its configuration is also relatively simple. Without power steering, it is difficult for the car to turn the steering wheel, and the radio and tape recorder occasionally run the radio and play out of tune. In the car, you will feel the noise around you is also relatively loud. These are basically the inevitable results of its extremely low price. I expect to ask less questions about Jiangnan scenery at the end of the year.
Alto and Chengdu
Alto has been on the streets of Chengdu for nearly fifteen years. During these fifteen years, great changes have taken place in Chengdu, and Alto has also changed with the changes in Chengdu. The change of Alto is not only the change of the model itself, but also the change of Chengdu people. Chengdu people are changing the way of using Alto, and their views on Alto are also changing.
The way Chengdu people use Alto is changing.
In Chengdu, Alto is no longer a taxi that used to run all over the street, providing convenience for Chengdu citizens to travel and relieving the pressure on Chengdu traffic; Alto is not a commercial vehicle used to pick up and drop off guests, negotiate business and rush to a banquet. Today's Alto is just one of many economical cars in Chengdu. Now Chengdu people only use it as an ordinary means of transportation and drive Alto to and from work. Of course, occasionally I will drive Alto to the resort for tea and chat. The current Alto car is a scooter and leisure car for Chengdu people.
Alto's position in the hearts of Chengdu people is changing.
"Alto, buying it is just a bargain!"
This is the most common reason why Chengdu people still buy Alto. At present, Alto is still the cheapest economical car, and its biggest advantage is its low price. Alto cars are cheap, not only when you buy a car, but also the maintenance costs, maintenance costs and fuel costs are relatively low.
"Alto, Houquan, not afraid of collision!"
It's not how good the quality of Alto is. Really not bad driving, not bad collision. In fact, this is because people's psychology is at work, or think that Alto is cheap, even if it hits, it doesn't matter, it doesn't hurt. Therefore, it is often seen that Alto, who is covered in trauma and dust, is still at ease in the street and does not want to enter the repair shop or car wash factory. I really can't drive, so I will stay in the repair shop for a few days. It's not expensive to repair anyway.
"Just wait for the reimbursement, so you can buy a new car."
Car owners who buy Alto around 2000 may be a little greedy when they see all kinds of economical cars with novel shapes and beautiful colors on the street. Why not buy a car in the future? Alto cars are really not so good in appearance. Alto is really the chicken ribs of this group of people: it is tasteless to eat, but it is a pity to abandon it.
Today's Alto is no longer the affectionate "Tuotuo" among Chengdu's population. Now the word "Tuotuoer" in Chengdu has a different tone, and a word is often added: "Tuotuoer!" People in Chengdu don't feel particularly beautiful driving like that.
In fact, Alto is not an enterprising car, and Alto is constantly trying to innovate and improve. As early as 1999, Changan Alto, which was still at its peak, launched a new model: Happy Prince. After a series of improvements, the old Alto has triggered a household craze. Compared with Alto in those years, Alto has greatly improved its driving performance, safety performance and internal space. But Alto can't get around its biggest defect: it is far from the times. In today's fashion race, Alto's mediocre appearance is Alto's biggest fatal wound. Although Alto has made some changes to its appearance after more than ten years of development, these changes are still irrelevant and can't keep up with the trend of the times.
■ Auto Weekly Review
Alto's memories are also very good.
Now, Alto is no longer the "pioneer son" of Chengdu. However, Alto will not and should not forget Chengdu. Because Alto's weight in Chengdu is too heavy: Alto's history is almost the history of Chengdu Automobile.
Without Alto, Chengdu will not become the "leisure capital" of civilization far and near, because Alto brings Chengdu not only convenient transportation and convenient travel. What Alto brings to Chengdu is a way of life and a state of existence. How many people have driven Alto to farmhouse music, miyaluo and Dujiangyan?
Without Alto, Chengdu will not become the "third city of private cars". The popularity of Alto automobile in Chengdu has greatly improved Chengdu people's awareness and acceptance of automobiles and laid the foundation for the rapid development of Chengdu automobile industry.
Without Alto, Chengdu would not be Chengdu now. Alto has made great contributions to the development of Chengdu and the life of all Chengdu citizens. Alto has made Chengdu today.
■ News link
Sound change in data peep
On June 8, 2007, 5438+1October 65438+1October 22, 2007, the new economic models in Chengdu were launched:
1 Hafei Lubao: 95 cars, 2 Chery QQ: 86 cars, 3 Changan Alto: 77 cars.
From February 27th, 2006 to March 3rd, 2006, the economical new cars in Chengdu were launched;
1 Changan Alto:136,2 Chery QQ: 77,3 Hafei Lubao: 68,
In less than a year, Changan Alto dropped from 1 in the new car list of Economy Car Week to the third place. The number of license plates dropped from 136 to 77, almost half. Although the above data has some limitations on the comparison of the number of new cars licensed by Alto in less than one year, it also objectively reflects the living state of Alto in Chengdu.
Brand litigation
They were originally a family, but they went to court because of the trademark "Alto". City No.1 Intermediate People's Court heard the case yesterday.
Changan Alto and Jiangnan Alto refused to accept the ruling made by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce on the "Alto" trademark, and Changan Automobile Group and Jiangnan Machinery Group both filed administrative proceedings with the court. Because Changan Company and Jiangnan Company took the National Trademark Review and Adjudication Board as the defendant respectively, and the other party filed an administrative lawsuit as a third party, both of which were aimed at the ruling made by the Trademark Review and Adjudication Board on the trademark dispute of Alto. The First Intermediate People's Court tried four cases together and made judgments respectively.
In court, Changan Company filed a lawsuit, requesting the Trademark Review and Adjudication Board to revoke the conclusion that the trademarks of "Jiangnan Alto" and "Changan Alto" can coexist so far. The reason is that the Trademark Review and Adjudication Board can only make a ruling on whether to revoke the "Alto" trademark of Changan Company, but has no right to evaluate and determine the rationality of Jiangnan Company and anyone else using the "Alto" trademark. Jiangnan Company filed a lawsuit with No.1 Intermediate People's Court, requesting the court to cancel the ruling on the registered trademark of Changan Company "Alto". Jiangnan Company believes that from the history and present situation of Alto, Changan Company should not monopolize Alto's trademark, but can only register Changan Alto.
Regarding the claim of Changan Company, the Trademark Review and Adjudication Board held that the claim itself did not conform to the provisions of the Administrative Procedure Law, and the two claims were contradictory, so the court should reject the claim.
No.1 Intermediate People's Court made no judgment in court.
The Trademark Review and Adjudication Board of the State Administration for Industry and Commerce has made two rulings on the trademark dispute of Alto. Changan Automobile (Group) Co., Ltd. and Jiangnan Machinery (Group) Co., Ltd. have different opinions on these two rulings, and filed administrative proceedings with Beijing No.1 Intermediate People's Court respectively. The reporter learned today that the Beijing No.1 Intermediate People's Court has made a first-instance judgment and upheld the ruling of the Trademark Review and Adjudication Board that the registered trademark of "Alto" is valid according to law.
Changan company has a trademark number. 70675 1 is designated for 12 mini-car products, and the trademark No.876763 is designated for 12 passenger cars, trucks, cars and auto parts products.
Jiangnan Company applied to the Trademark Review and Adjudication Board for revoking two "Alto" trademarks on June 5438+1October 8, 2004. The reason is that "Alto" automobile project is a key project introduced by China's weapon industry during the Eighth Five-Year Plan period. Ordnance Industry Corporation has decided that four enterprises in this system, such as Chang 'an Machinery Factory and Jiangnan Machinery Factory (the predecessor of Jiangnan Company), will jointly produce Alto cars, using the main trademark of "Chang 'an" and marking "Chang 'an Alto" and "Jiangnan Alto" on the left rear of the cars respectively. Jiangnan Company began to use the "Alto" trademark from 1993. Chang 'an Machinery Factory applied for registration of "Alto" trademark on April 22nd, 1994 and February 9th, 1995 respectively, and applied for transfer to. Jiangnan Company believes that from the history and present situation of Alto, Changan Company should not monopolize Alto's trademark, but can only register Changan Alto.
On May 24, 2006, the Trademark Review and Adjudication Board made rulings of Shangpingzi [2006]No. 1526 and Shangpingzi [2006]No. 1525 respectively, holding that although Changan Company applied for the registration of the "Alto" trademark in advance, due to the historical reasons of the word "Alto", either party would take the lead. In fact, "Jiangnan Alto" and "Chang 'an Alto" have become the symbols for the relevant public to identify the goods of both parties, and have become the trademarks owned by Jiangnan Company and Chang 'an Company respectively. This trademark right based on history and long-term coexistence should be protected by law. Therefore, the Trademark Review and Adjudication Board maintained the validity of the disputed trademark. 70675 1 and 876763.
Jiangnan Company refused to accept the two rulings and appealed to the court, arguing that whether "Alto" is the general name and model of the vehicle directly affects whether the disputed trademark should be revoked. Therefore, whether "Alto" is the common name and model of vehicles is the focus of the trademark dispute case of "Alto". However, the Trademark Review and Adjudication Board evaded this issue and did not examine this dispute, which led to the unclear facts of the original ruling and the wrong application of the law. Therefore, the court is requested to order the cancellation of the ruling of the Trademark Review and Adjudication Board.
Changan Company also disagreed with the conclusions of the two rulings, and appealed to the court that the Trademark Review and Adjudication Board can only make a ruling on whether to revoke the trademark of Changan Company, and has no right to evaluate and determine whether Jiangnan Company and anyone else use the Alto trademark reasonably. The conclusion of the Trademark Review and Adjudication Board is beyond the scope of authority of the Trademark Review and Adjudication Board, and the application of law is wrong, and the main evidence is insufficient, which directly damages the exclusive right to use registered trademarks of Changan Company. Therefore, the court is requested to revoke the conclusion of the Trademark Review and Adjudication Board that "Jiangnan Alto" and "Changan Alto" trademarks can coexist so far, and at the same time maintain the ruling of the Trademark Review and Adjudication Board.
In view of the prosecution reasons of Changan Automobile (Group) Co., Ltd., No.1 Intermediate People's Court held that the "Alto" project was a key project of China's ordnance industry during the Eighth Five-Year Plan period. According to the decision of the State Council and the Central Special Committee, China Ordnance Industry Corporation decided that four * * * companies in this system, such as Chang 'an Machine Factory and Jiangnan Machine Factory, would jointly produce Alto mini-cars. Although Changan Automobile Company applied for the "Alto" trademark separately, it does not rule out that the other three enterprises have the right to use the "Alto" trademark according to the relevant administrative examination and approval. Because there is a legal inheritance relationship between Jiangnan Machinery Company and Jiangnan Machinery Factory, the Trademark Review and Adjudication Board believes that the above-mentioned trademark with the word "Alto" has its factual basis and objective rationality after the coexistence of "Jiangnan Alto" and "Changan Alto" for many years.
In view of the reasons for the prosecution of Jiangnan Machinery (Group) Co., Ltd., No.1 Intermediate People's Court held that the application for revocation submitted by Jiangnan Machinery (Group) Co., Ltd. to the Trademark Review and Adjudication Board did not take "Alto" as the reason for the application for revocation, nor did it take the provisions related to common names in the Trademark Law as the legal basis. Although there are flaws in the form of trademark transfer, there is no evidence to prove that the transfer violates the true intention of the parties or there is deception. The Trademark Review and Adjudication Board correctly identified this problem.
Aotuo future
A few days ago, Hunan Jiangnan Automobile Manufacturing Company's application to revoke the exclusive right to use the registered trademark of Changan Alto was rejected by the State Trademark Review and Adjudication Board. The National Trademark Review and Adjudication Board invited China Enterprise Trademark Review and Adjudication Center to conduct trademark review, and the conclusion of the review was that "Alto" trademark was originally created by Changan Group and was first used by it; Jiangnan automobile manufacturing company only obtained the right to use "Jiangnan-Alto". "Alto's brand value is of great significance to its subsequent models." Analysts said.
Miss Wang of Fujian Quanzhou Guolian Automobile Development Co., Ltd. said that she once saw that early car dealers sold both Mercedes-Benz and Alto, and Alto was often the most popular. At first, Alto had four brands in the market, namely Jiangnan, Jiangbei, Xi 'an and Changan, but now only Changan Alto is still active in the market. "It is said that Alto can sell 50 or 60 units a day when it is the hottest."
Although Alto will fade out of the Beijing market, Huang affirmed that Alto's life cycle is not over. "Alto's vitality in China automobile market will last for a long time, but it may be in cities outside Beijing and the vast rural market. In the future, in the big city market where the consumption concept is becoming more and more mature, Changan Suzuki will launch a newly developed model, and Alto with improved adaptability and functions may even appear as a production tool in other markets in addition to being a means of transportation. " Huang said that if the economy car field is divided into high, medium and low grades, Changan hopes that the products can cover all grades in the whole economy car field. "Alto is a well-known brand and cannot disappear from now on."
According to relevant sources, Changan Suzuki may launch a brand-new upgrade and change Alto next year. "This is the biggest change of Alto in more than ten years." The source said. It is speculated that the new Alto currently has two versions, one is the Altovan produced in Japan, and the other is the model sold in the European market. The body and interior space have been increased, and the exhaust emission will fully meet the national III standard. But at present, everything is just speculation, and it will take time to test what kind of image the new Alto will appear in front of consumers.
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