Recommended books about entrepreneurship

The first step: "Acknowledge that starting a business is difficult"

We start a business with enthusiasm, but we may not necessarily get corresponding returns. Only with a strong enough mentality can we start a business.

Recommended books:

" Difficulties in Starting a Business" Douban score 8.4

Most entrepreneurship books talk about how to do the right thing and not to do things wrong. Screw it up, and Ben Horowitz also tells you what to do when it's screwed up. You can probably get the most buzz from this book, looking at how startups can come back to life in many difficult situations.

"From 0 to 1" Douban score 7.6

Peter Thiel, founder of Paypal and Facebook's first external investor, elaborates on his entrepreneurial journey and Experience. Entrepreneurship is a process from 0 to 1, and this book can make you truly feel the process of entrepreneurship from 0 to 1.

The second step: "Become an entrepreneur who knows how to market"

On the Internet, in addition to products, the most important thing is marketing. Becoming an Internet entrepreneur who knows how to market will make your products stand out quickly.

Recommended books

"Growth Hacker" Douban score: 7.8

"Growth Hacker" is a new type of role, located between technology and market. In the beginning This concept was born in the United States. The author Fan Bing uses many examples to describe how the role of "growth hacker" uses various technologies and data power to achieve corresponding marketing goals, allowing you to use "technology" to quickly grow your product at a low cost.

"Sense of Participation" Douban score 7.5

This is Xiaomi's internal marketing manual, produced by Xiaomi founder Li Wanqiang. It has to be said that Xiaomi is a magical company. It has formed a very close relationship between its users and its products. It allows users to promote it, let users evaluate it, let users help them do marketing, and finally forms a very strong reputation. If you are a thinking Internet practitioner, I recommend you to read this book, discover the reasons for Xiaomi's success, and learn marketing methods from its essence. You will definitely gain something.

The third step: "Conquer users and employees from a psychological perspective"

It is not only necessary to understand the psychology of employees, but also the psychology of users. Not only entrepreneurs, I think everyone should know a little bit about psychology.

Recommended books

"The Crowd - A Study of Popular Psychology" Douban score: 8.3

This book shows the irrational and variable psychological world of the public. It is a must-read book for studying group behavior. If you are an entrepreneur who needs to understand user psychology, you can read this book.

"Priceless" Douban score: 8.0

This book teaches you how to use the psychology of the general public for better marketing, and introduces the latest research results of decision-making theory, allowing you to Study pricing strategies from a psychological perspective to improve your selling price.

Step 4: "Become a macro controller"

As a manager, you need to control the overall situation at all times. Only by grasping the overall situation and understanding management can we adjust the direction of the company in a timely manner.

Recommended books

"The Three-Body Problem" Douban score: 8.8

Although it is a science fiction book, the many concepts and scenes in this book are perfect Explains the Internet environment. Many big names, including Ma Huateng, Lei Jun, Robin Li, Zhou Hongyi, etc., highly praise "The Three-Body Problem", which shows how much this book has inspired Internet entrepreneurs.

"Rework" Douban score: 8.8

Simple may be the most effective. This book uses the simplest language and the most concise way to let you learn to build an efficient core team in the simplest way, while using limited financial resources and manpower to achieve more effective goals.