Ranking of overseas immigration agencies

Generally speaking, immigration service agencies for studying abroad rarely recruit directly, and the flow of talents in the industry is relatively closed, and most of them rely on internal recommendation or headhunting. Recently, however, the reporter found that the intermediary agencies for studying abroad appeared from time to time at large-scale job fairs, and consultants, senior copywriters and marketing managers became popular positions, and job seekers were enthusiastic about applying for these positions.

Talent status: high turnover rate

The reporter learned from several immigration agencies that the turnover rate of this industry has been very high, especially? A consultant? And other core positions. According to industry insiders, there are two main reasons for the high turnover rate: First, the industry is narrow and the development space is limited. Most of the intermediaries are small and mixed. After working for 1-2 years, some practitioners found that their development space was limited and they jumped ship one after another. In addition, the study abroad business for different countries is easily influenced by the study abroad policies of various countries. For example, at a certain stage, the visa for studying in Japan is tight, so the business volume of consultants going to Japan will decline, and employees will change careers or jobs; Second, excellent practitioners like to stand on their own feet. The entry threshold for this industry is not high. Every student who is successfully recommended to go abroad can charge an agency fee of 1- 1.5 million yuan, and foreign schools will also give a certain percentage of commission, so the profit of the agency is relatively rich. Some practitioners who have worked for more than 2 years and mastered the cooperation resources of a foreign school will choose to start their own companies.

In addition, after experiencing a high-speed growth before 2002, the immigrant market for studying abroad began to stabilize in 2003, and the number of people going abroad in 2004 decreased by 2.2% compared with that in 2003, among which the number of self-funded students decreased by 4.2%. The shrinking study abroad market makes the competition among intermediary service agencies increasingly fierce, so on the one hand, the turnover rate of outstanding talents is high, on the other hand, market competition requires the participation of high-quality consulting service talents. In addition, after China's entry into WTO, the education industry has been gradually liberalized and expanded, which shows the demand and competition for outstanding talents in this industry. A few days ago, Shanghai Yekai, Shanghai migrant workers, Shanghai Wenxuan, Shanghai Overseas Chinese Entry-Exit Service Co., Ltd. and other institutions became popular.

Talent demand: all-round promotion

During the peak period of studying abroad a few years ago, there were some problems in intermediary institutions, such as low service quality, inaccurate project information, insufficient project demonstration, dishonest service driven by commercial interests, and low personal quality of employees. After 2003, the stability and planning of the market have been strengthened, and the demand for talents in the industry has gradually increased, mainly in the following three aspects:

The academic requirements are improved. At present, the academic qualifications of copywriters, marketers, consultants and other practitioners are generally above undergraduate level, and fluency in English is also required. In particular, the position of consultant requires overseas study background or overseas living and working experience, so that when talking with customers, you can bring your learning experience to customers, make the dialogue between the two sides more vivid and gain the trust of customers.

Quality requirements are improved. In addition to the requirements of academic qualifications, whether candidates have good comprehensive quality is also quite critical. The person in charge of recruitment of Overseas Chinese Private Entry and Exit Service Co., Ltd. told the reporter that the company values potential talents. He can be unfamiliar with the intermediary business of studying abroad, but he must have four qualities: wide knowledge, sensitive response to problems, fast learning ability, patience and not afraid of trouble. Such talents will soon be able to get started after being trained in industry-related knowledge.

Experience needs to match. Due to the high turnover rate of the industry, few enterprises are willing to train new people, and most enterprises tend to recruit talents with more than 2 years of experience. At present, the study abroad business in Britain, Australia, Canada, New Zealand, Singapore and other countries is at its peak, and the policies, immigration thresholds, visa requirements and school conditions of each country are quite different. Therefore, the organization welcomes talents with relevant work experience in countries that cooperate with the company, and the requirements for experience are more stringent.

Job shortage: concentrated in three categories

Based on the needs of various recruitment agencies, the hot positions in the industry are mainly concentrated in three categories: senior consultant/consulting department manager, senior copywriter, marketing/operation/brand manager. According to the different scale of operation, each institution needs 3- 10 consultants and 1-2 copywriters. Most organizations have revealed that although the overall demand is small, it is difficult to recruit, and there are many people who apply for various positions, but few people really meet the requirements.

For example, as the core position of the study abroad agency, the consultant is responsible for receiving prospective clients, assisting in providing professional analysis and consultation on investment and skilled migration, issuing standard evaluation and analysis reports for clients, guiding clients to prepare visa documents, tracking the application process of clients in time according to the time schedule, and providing high-quality personalized follow-up services for clients. The ability of consultants directly determines the performance, image and reputation of the organization. The consultant's salary is the basic salary plus commission, and the monthly income can exceed 1 000 yuan. However, high salary can't attract excellent talents.

In addition, there is a lack of suitable marketing managers. It is very important to be a market operation manager who is responsible for developing the market, promoting the brand and establishing the organization's popularity. It is necessary to determine the market development strategy, establish a healthy market and brand image for the organization, implement different market development plans according to different products, be responsible for communicating and contacting customers, consolidate and expand the scope of customers, and achieve business objectives. With the strengthening of marketing and brand promotion, marketing managers need to be familiar with public relations means such as brand planning and media strategy.

Copywriting responsible for publicity is also difficult to recruit, and its salary is about 2500-3000 yuan.

Related links: overview of job requirements

1, Senior Consultant: Bachelor degree or above, with good comprehensive quality, more than 3 years of sales and consulting experience in the intermediary service industry for studying abroad, excellent English listening, speaking, reading and writing skills, and overseas study, work and life experience is preferred. More than 2 years team management experience, with certain customer psychological analysis ability, strong communication ability, affinity and planning and coordination ability, familiar with relevant laws and regulations and industry characteristics.

2. Senior copywriting: Generally, bachelor degree or above in Chinese or related major is required, and a solid foundation in Chinese characters is required. It is necessary to have a good understanding of the industry system and overseas business knowledge, be able to grasp the entry and exit policies and trends of various countries in time, and find writing hotspots. Some companies even require copywriters to have the ability to write English articles.

3. Marketing/Operation/Brand Manager: Bachelor degree or above in marketing, advertising, Chinese and communication. More than 4 years working experience, able to independently determine the market development strategy, establish a healthy market and brand image for the company, and implement different market development plans according to different products.