BEC hot words: overseas snapping up "luxury goods"

Buying goods overseas refers to the phenomenon that China people go to Hong Kong and Macao to sweep goods and make overseas purchasing in the face of high domestic prices and uneven quality.

cause

1. The market competition in developed countries is fierce. European, American and Japanese brands compete in the same field. Many brands have been operating for hundreds of years or even hundreds of years, and they have relatively fixed customer groups. In such a market environment, if you want to win new customers, the high-priced strategy will not work. In China, due to insufficient market competition and weak competitiveness of domestic brands, a few international brands dominate and form an oligopoly market.

Secondly, the high circulation cost in the domestic market also raises the commodity price. In China, when a commodity enters the sales terminal, besides the transportation cost, there are also high entrance fees and booth fees ... However, agents at different levels have to deduct a certain percentage of profits and kickbacks from their turnover, and these costs will be passed on to consumers, so the sales price will naturally not be low.

3. Excessive tax burden is also an unavoidable factor. Although China has lowered its tariffs many times after its accession to the World Trade Organization (WTO), the overall level of tariffs has reached the level of developed countries, but the value-added tax, consumption tax and business tax in domestic circulation are still on the high side.

In recent years, some domestic enterprises only seek low price, not quality, cut corners, and even make and sell fake products. In the long run, consumers will naturally feel dependent on well-known foreign brands. In addition to tourists feeling that the prices and quality of goods purchased in regular stores abroad are more reliable, many people in China cherish the opportunity to go abroad because of their strong family values. They hope to have a rare opportunity to visit more countries, but they should also bring gifts and even buy gifts for relatives and friends.

5. The exchange rate factor, due to the depreciation of the US dollar, the RMB keeps appreciating against the Hong Kong dollar, which gives people the message that it is more and more cost-effective to spend RMB to buy things in Hong Kong. Secondly, Hong Kong's shops will not sit on the ground and start from the price in marketing, but choose to pile up various special products in front of the shops to attract consumers to make small profits but quick turnover. This has also brought a virtuous circle, with a fast turnover rate of goods and a high ability of retailers to reduce prices.