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Amway is a large American home care product direct selling enterprise, which was founded by Jay Van Roan and Richard Devosse on 1959 in Ida City, Michigan, USA. [ 1]

The company mainly deals in consumer goods, personal care products, home care products and household durable goods. [2] Amway has more than/kloc-0,000,000 Amway sales experts and more than/kloc-0,6000 employees, and its business has expanded to more than/kloc-0,000 countries and regions on six continents.

company introduction

company profile

Amway, a home care product company headquartered in Ada, Michigan, USA, has operations in more than 80 countries and regions. Amway produces more than 450 kinds of products, including nutritious and healthy food, beauty cosmetics, personal care products, home care products and household durable goods. [6]

In 1950s, Jay Van Roan and Richard Devosse discovered an extremely profound fact in the door-to-door sales of Nutrilite vitamins, which is still valuable today: people and interpersonal relationships are the core of any successful career. With the trust of customers, there will be a steady stream of business. Throughout the 1950s, two entrepreneurs have been looking for a new product to expand their business. Finally, they decided to produce the prototype of soap, that is, Lexin multi-purpose concentrated detergent. Once the product was launched, it won the trust of thousands of housewives and started a brand-new Amway career. [6]

Enterprise nature

American-funded enterprises, namely foreign-funded enterprises.

Amway is a direct selling company that produces high-quality consumer goods.

Production and sales of large-scale consumer goods at home and abroad-Amway is headquartered in Ada, Michigan, USA. The two founders of Amway, Jay Van Roan and Richard Devosse, are sincere partners. They are all descendants of Dutch immigrants. They grew up together. The same growth experience and the personality characteristics of Dutch descendants laid the foundation for them to become partners in the future. After that, both of them worked as salesmen in Nutrilite Company, which laid a good foundation for direct selling.

Following the tide of China's reform and development, and with the idea of creating a fair entrepreneurial environment for more people, Amway started its journey in China based on the four cornerstones of freedom, family, hope and return. 199 1 year, Mr Richard Devosse, one of the founders of Amway, took his wife to Beijing to learn about the investment environment and feasibility of China.

1992 Amway (China) Commodity Co., Ltd. was established and became one of the first direct selling companies in China approved by the State Administration for Industry and Commerce. At that time, the office area of Amway (China) was only 40 square meters, with only four employees. When Amway entered China, it could have directly imported products from other enterprises to start a business. However, in line with the corporate strategy of operating in good faith and based on long-term, Amway (China) first spent nearly three years building production bases and other infrastructure.