Levi's, the world's three major denim brands, is the originator of jeans (levis, lee, herdsman).

Jeans have been an enduring fashion since their appearance. Wide legs, holes and flared trousers are all different elements, and there are different jeans fashion trends almost every year. There are many jeans brands in the world, but there are only three top classic brands. Do you know the three major jeans brands in the world? The following are the three major cowboy brands in the world. Levi's jeans are the originator (Levi's, Lee, herdsman).

The three major cowboy brands in the world are levis, lee and herdsman.

1, Levi's miner image is the originator of jeans brand in the world. Needless to say, everyone knows Levi's. From 1860 to 1940, Strauss spent a lot of effort on the original design. He improved rivets, arched double horse skin labels and flags in the back pocket. These are typical signs of Levi's jeans. Levi's jeans, as the world's three major jeans brands, has become a traditional brand in the United States, which represents the pioneering power and spirit of the West.

Brand story: This is because Levi Strauss, the founder of the brand, immigrated from Germany to new york at the age of 1847 17. He can hardly speak English. In the first few years in America, he worked for his two brothers. He sells cloth and household goods everywhere in remote villages and towns around new york and KFC. Sometimes he even sleeps on the roadside or in an empty garage for the night. Long-term gold panning career made him find that canvas has a better use, because an old gold digger said that he wanted to sell pants that could stand the rough use of gold panning. I gave the unsold canvas to the tailor and ordered the first pair of Levi's jeans. That day, the legend of Levi's was born. People have spread this kind of sturdy jeans, and it has been spread to this day.

2.lee's practical and fashionable attitude towards urban civilians has always been LEE's, and he has witnessed the evolution of jeans from the initial practicality to fashion, and finally made LEE stand in the important position of world-famous jeans. Now LEE has also become the mainstream of American jeans. It is a brand that is compatible with tradition and avant-garde, and has become synonymous with classic+fashion jeans. In order to compete with Levi's, Lee captured a previously neglected female market and accurately captured female consumers aged 25-44 who have a soft spot for denim clothes. The nearest cowboy? In order to sell, highlight the figure and lines of women, occupying half the sky.

Brand story: Founder H.D.Lee was originally a work clothes manufacturer, and in this century, he mainly supplied daily work clothes to farmers and workers in the Midwest of the United States. Some classics at that time are still popular today, such as suspenders? Pants? There are also long-sleeved jumpsuits that became the uniforms of the US military during World War I? Joint ownership? . As the top three jeans brands in the world, lee has the most female customers.

3. As one of the three biggest jeans in the world, the herdsman Weeger Western Savage can be traced back to 1904. This brand is very popular with cowboys and rodeos. More than 80% cowboys have chosen herdsman as their competition clothes! It is said that I received an order for American military uniforms during World War II! With the changes of the times, it has developed into a rough and confident traditional classic with the true essence and fashion style of the American West.

Brand story: The biggest difference between herdsman jeans and Lee jeans is that herdsman replaced double arched decorative stitches with "W" stitches in the back pocket. In the early 1940s and late 1950s, Blue Bell invested a lot of money to promote Hollywood movies about the west, which greatly increased herdsman's popularity and won the favor of Hollywood movie star Rodeo Ben who tamed horses. In the early 1950s, herdsman first introduced a black Danny shirt and black jeans on TV programs. During this period, herdsman also developed a series of women's jeans-"Jeanies". In 1960s, Blue Bell introduced a series of cowboy products such as saddles, riding boots and cowboy hats. 196 1 year, herdsman branch was established in brussels, and later the distribution network was increased in belgium, germany, britain and other places, which made herdsman's image of western cowboy successfully land in europe. 1984 bluebell company gradually turned to privatization, and its branches in Europe gradually disintegrated until 1986 was acquired by VF company.