What should I do if I encounter "please speak human words"?

We have all met when explaining a concept to others, and obviously feel that the explanation is clear, but the other party is serious: please speak human words! What should I do?

Let's start with the US presidential election.

In the recent US presidential election, Trump's election surprised many people and exclaimed that it was a black swan.

At the launch of a new book, I asked my friends what they said during Trump and Hillary's campaign. Do you remember?

Some friends say that Trump wants to build the Great Wall, and some friends say that Trump wants to drive immigrants out of the United States. ......

Why do we remember Trump's big words at once, but ignore Hillary's "getting stronger together"?

Why do we remember these and forget those?

Sticky people tell us what the routine is: because things that people will never forget are often sticky.

For example, Trump said that he would build the Great Wall on the US-Mexico border, and this cost should be borne by Mexico. We remembered at once.

Hillary's husband, Clinton, had a famous and successful slogan during the campaign: "It's? That? Economy? Stupid! "(idiot, what matters is the economy).

Earlier, when Kennedy announced the Apollo program, he said: 10, we want humans to send to the moon and bring them back safely.

These things that let us remember all follow the principle of making creativity more sticky, and they are all routines. The book Sticking to People introduces six common routines that make creativity more sticky. As long as we learn these routines, we can also stick our views in other people's hearts.

R, read the original fragment (1)

What does the author tell us about the curse of knowledge? Once we know something, we will find it hard to imagine not knowing what it looks like. Our knowledge cursed us.

Moreover, such examples are repeated all over the world every day. For example, when discussing the value of open shareholders, the CEO may be cursed by his own knowledge and forget that his subordinates don't understand this concept.

Chris Anderson, the head of TED, also mentioned the "curse of knowledge" in his new book The Power of Speech this year. He said: Simply put, it is "we always forget what it feels like to' not know what we know'". Many guests who go to talk at TED, many of them feel that they are well prepared and understand when preparing their speeches, but the audience just can't understand them, so TED has a special team to help the speakers revise their speeches.

Little friends have said that they have encountered the situation of "being cursed by knowledge".

Little friend 1: My job is HR, interviewing job seekers who submit resumes. Sometimes when I communicate with them, I think the position they submitted has been clearly explained, but the other party may still not understand it. I think this is like a "curse of knowledge", and our background knowledge of the position is asymmetric.

Partner 2: I am the head of a branch of Fandeng Reading Club. When my friends and I who are willing to join the club promote and recommend Fandeng Reading Club, I usually introduce Fandeng Reading Club to have an APP with 50 books a year. You can listen to Teacher Fan tell a book every week. Even so, some friends will ask me, will you send me a book every week?

Little friend 3: This "curse of knowledge" reminds me of the last time the book publisher answered my little friend's question. Just now, when my friend asked me what a money fund was, the concept was already in my mind for the book-opener who just started financial management, and it couldn't be simpler. But for the little friend who asks questions, she has no such concept at all. So I think it's just like when we guessed the song just now.

So how do we overcome the "curse of knowledge"? Can our expression be remembered by the audience and become sticky? This book introduces six rules that make creativity more sticky. Let's learn one of them to make our expression more sticky.

R, read the original fragment (2)

Honey pomelo thinking, in short, is to connect new concepts with what you already know.

If you were lucky enough to meet such a teacher at school, when Mr. Wang, who teaches economics, explained the concept of trading to us, he said, suppose you grow apples and I grow oranges, and there are only two of us around, and suppose we both want to eat two kinds of fruits, instead of just one of them, should we trade? If so, how should we start this transaction?

This is the application of "honey pomelo thinking". When we don't know the concept of trading, we have the concept of planting apples, planting oranges and exchanging. This is to link new concepts with known concepts.

Let's take a look at what Kennedy said when he announced the Apollo program. Why do people remember what he said? Did he talk about teamwork, pioneering and innovative, space action strategy and other professional Mandarin? No, on the contrary, he used a concept that everyone can understand: sending people to the moon and bringing them back safely. This is the application of honey pomelo thinking.

So Trump said that building the Great Wall, you see, is a routine, a routine, a routine. ...

When a friend heard this, he couldn't help raising his hand to speak: I think there is a very appropriate example in my work. When we do the company's human resources transformation project, we involve several professional terms, such as HRBP business partner, human resources service center and human resources COE. When we explain projects and concepts, we use a way similar to this "honey pomelo thinking". You can understand this HR transformation project as running a company, and HRBP is like being responsible for promoting HR's marketing products and services; HR COE is like a research and development center, responsible for formulating policies for talent development and motivation; HR*** Enjoy Service Center, just like manufacturing industry, is responsible for providing standardized HR transactional services and daily operations. Through this explanation, the project is clearly introduced and easily understood by others.

Partner 5: I remember that Tony Buzan, the inventor of mind mapping, also had an analogy about reading. He said reading is like a jigsaw puzzle. If you have to start from the lower left corner, it is usually difficult to find adjacent pieces. However, we have been taught this way of reading by the school since childhood: from the first page, from the first lesson. So think about what we will do when we do the puzzle. Is it difficult for us to find out the edges and corners first, spell the most obvious parts first, and then spell them, because as the overall pattern becomes clearer, those boards that are difficult to spell can easily find the corresponding positions through the upper and lower structures.

So, the next time someone tells you, please find someone to talk to! Do you want to try honey pomelo thinking? !

Appendix: Post: Why do we remember these and forget those? "cover