What are communication scholar Parker’s main contributions to communication studies and his basic views?

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Problem description:

Communication scholar Parker’s main contributions to communication studies and What is its basic point?

Analysis:

Parker's "Immigration Press and Its Control"

The Department of Sociology at the University of Chicago is the first sociology department in the United States, and the Chicago School It is the most influential school of thought in American social sciences in the 20th century. Among the Chicago School, Robert Parker, who has the greatest influence on communication studies, is known as "the scholar who pioneered the study of mass communication."

Immigration Press and Its Control" ***Four Parts and Eighteen Chapters. The first part "The survival soil of immigrant newspapers and periodicals" is divided into four chapters to introduce the reasons for the existence of foreign language newspapers and periodicals, the European background of immigrant newspapers and periodicals, the integration of immigrant newspapers and periodicals, and the enlightenment brought by immigrant newspapers and periodicals; the second part "The situation of foreign language newspapers and periodicals" is divided into Five chapters analyze advertising, the development of local newspapers, urban newspapers, urban newspapers and war, and class struggle; the third part, "The History of Immigrant Newspapers," is divided into five chapters and introduces newspapers founded by early immigrants, later immigrant newspapers, and the impact of newspapers and periodicals. The reflection of its immigration situation, the struggle for survival of newspapers, and the results of the survival of the fittest; the fourth part, "Press Control", is divided into four chapters to discuss the levers of control, Hemmerling's manipulation control, opponent propaganda and *** intervention, Alliance control.

Parker mentioned in "Immigration Press and Its Control" a topic that communication studies are still studying today: How does media content affect public opinion? How is mass media affected by public opinion? Mass media Can it bring about social changes? How is interpersonal communication related to mass communication? Its definition of communication is similar to the information theory later proposed by Shannon.