Why was the first global conference of cultural travel creators held in Henan?

1. Introduction of Organizer, Organizer and Co-organizer

The first global conference of Wenlv Maker was jointly sponsored by Henan Provincial Department of Culture and Tourism and Henan Internet Information Office. Xinyang people are Jiyuan, Songxian, Luanchuan, Lushan, Linzhou, huixian city, Aibo, Lushi, Xichuan and nanzhao county.

2. The significance of the meeting and the history of cooperation

The conference was jointly sponsored by relevant units of Henan provincial government, aiming at developing Henan cultural tourism industry and promoting the creation of Internet content. One of the organizers, Beijing ByteDance Technology Co., Ltd. (its products: Today's headlines, watermelon videos, Tik Tok, etc. ) is a domestic enterprise with many well-known high-quality content platforms.

In addition to promoting the spread of Henan cultural tourism resources in China, as early as 2000, ByteDance and Tik Tok jointly launched the # Wonderland Luanchuan Shake Up # Challenge to promote local cultural tourism resources. More than 6.5438+0.8 million creators participated in the creation, and the total video playback volume exceeded 65.438+0.24 billion. The direct landing effect is 138 poor families out of poverty.

3. Accurate coverage of cultural tourism industry

The main venue is located in Xinyang, with ten sub-venues including Xichuan, Nanzhao, Lushan, Luanchuan, Songxian, Lushi, Jiyuan, Aibo, Huixian and Linzhou. Creators enter the sub-venue and feel the local culture and tourism resources. At the same time, Tik Tok prepared a monthly offline news for workers in the cultural tourism industry, local media, local creators and platform users at the main venue and ten sub-venues. During this period, local media experts will be invited to share the new media operation offline salon.

4. Successful benchmarking cases

It can be said that the first Global Cultural Tourism Creators Conference was jointly organized by relevant government units in ByteDance and Henan Province, aiming at promoting the long-term sustainable development of local economy, culture and people's livelihood in Henan Province. Before this conference, there have been related cooperation projects actually landed as the background. I believe there will be more seminars, summits and other activities.

From the perspective of cultural tourism industry and Internet culture construction, the successful cooperation between ByteDance and Henan provincial government will also be regarded as a benchmark case, and future meetings are likely to be held in other areas with rich cultural tourism resources in China.