How to use Douyin as a real estate agency

Today, I would like to take a case as an example:

A real estate merchant on a site we cooperate with, although it is located in a fourth-tier city, within a month

The short video platform set off a communication boom. Not only did the number of views of the topic exceed 120 million, but it also attracted many customers to participate in activities and visits in the store. Among the users who visited the store, there was a customer whose views reached More than 1.4 million. I think the marketing methods of this merchant are worth learning from:

(1) Short video port to attract traffic

Real estate merchants have seized the short video as a publicity channel, and not only opened the merchant’s official short video The video account promotes the event, and more importantly, drives customers to "play" together.

In order to allow users staying at home to help promote store videos, the merchant used the XiaomoTui intra-city customer expansion system to generate a QR code and attached the QR code to the store’s public account article. In this way, online users can directly use Douyin to scan the code to participate in the interaction after opening the official account article and saving the QR code~

For in-store customers, after arriving at the scene, they can directly scan the code to publish the system automatically The generated video can also be self-photographed using the user-defined video function of the system.

(2) Set up attractive activities

The merchant took advantage of the "big carousel lottery" function of the customer expansion system. When users click the forward video lottery button, the big carousel will automatically Send the user a page to draw red envelopes, and the store video will also appear in the user's short video account.

(3) Online and offline integrated marketing

The real estate merchant stipulates that customers who participate in online red envelope drawings must go offline to redeem them, which will attract customers very well. When you get to the store, let the customers come to you on their own initiative. It can be said that it has greatly improved the store arrival rate, and the transaction rate will inevitably increase accordingly.