What brand is Target?

Target is an American retail department store group.

Target Corporation was founded in Minneapolis, Minnesota, with the zip code of 1902. In terms of sales, it is one of the largest discount retailers in the United States and even the world. Target has about 360000 employees. The company operates a series of daily necessities stores to provide customers with all kinds of daily necessities and food.

Since its establishment, the company has mainly operated in the United States. Target did open many stores in the Canadian market, but they all closed on 20 15. As of 202 1 1, Target has operated nearly 1900 stores in the United States, and now it is the second most commonly used grocery store in the United States.

Commodity strategy

Target's commodity strategy is to provide exclusive products that can only be bought at Target, especially those specially designed by designers, which can not only meet customers' requirements for quality, but also greatly enhance Target's advanced fashion image.

Buy the imitation right of famous designers' expensive designs at a price of $20. Top designers in clothing, furniture and other fields all design their own product lines for Target.

For example, Michael Graves, who works in a high-end design company like Alessi, started to provide stainless steel teapots, sturdy garden furniture and short-handled scrapers to target customers.

A series of products designed by the famous designer Todd Alderman can also be bought in Target, and O 'Hande specially designed colorful mtv generation clothes, which are exclusive to Target. Cherokee sportswear series is all sizes, from babies to adults.

These designers who design exclusive products for Target are at the forefront of fashion and trends, so they can also provide rich news for future trends.

Because Target deals directly with these designers, rather than through the intermediary of suppliers like many discount stores, it is easier to use this information source. Since Graves' products appeared in Target Store, the enthusiasm of the American public has made the store's sales growth rate reach double digits.