What about the brand Anna Su?

Anna sui, a third-generation immigrant from China, was born in Anna Su Detroit) 1955. Her father is a building structural engineer and her mother is a full-time housewife. When she was a student, anna sui often cut out some pictures from magazines and collected them, and set her future dream on fashion design.

In 1970s, anna sui went to Parsons School of Design in new york to study fashion design, but she only attended for one year and dropped out of school the next year. Her reason is that school courses are boring and a waste of time. After leaving school, anna sui worked as an assistant in a women's clothing company. Although the company closed down a year and a half later, anna sui was familiar with the fabric market. She knows where to find the best materials and what is the best price.

In the next five years, anna sui "job-hopped" to a number of companies and learned a variety of clothing design and fabric knowledge. 1980, she made four kinds of clothes and showed them in the clothing store. Soon, she got an order from the famous Macy's Department Store and Bloomingdale's Department Store, and the brand "anna sui" began to establish its reputation.

By the 1980s, a major change had taken place in the field of fashion design, that is, people no longer wore the same designer's clothes from head to toe at formal banquets or other occasions. Soon, retro style once again swept the fashion world. Anna sui realized that her opportunity had come: "I immediately felt that this was my best design, and I believe I will be very lucky."

199 1 year, Anna Su made her first public fashion show and opened her first boutique in new york. 1996, anna sui set up the first boutique in Asia in Tokyo, setting off a purple whirlwind in Japan. Smart Japanese saw business opportunities from anna sui's style, and Isetan Group finally reached an agreement with Anna Su to authorize Allen Biya Company to develop anna sui brand cosmetics. 1998, anna sui cosmetics was officially born in Japan.

Anna sui's products are very charming. Whether it is clothing, accessories or makeup, people can feel a striking and almost enchanting color shock. Therefore, the fashion world calls her "the magician of new york". She is best at finding inspiration from chaotic art forms, and her works show the eccentricity and decadence of rock school. Today, when minimalism is advocated, anna sui goes against the trend, and her design is full of strong retro color and gorgeous luxury. Anna sui's gorgeous but practical clothing allows fashionable urban women to exert unlimited creativity and combine at will to show their unique personality charm.

Anna sui's fashion is full of rich retro flavor and gorgeous and luxurious unique temperament. She is bold and a little rebellious. Embroidery, lace, hot drilling, embroidered beads, fur and other gorgeous decorations are all integrated into her design, forming her unique witch-like psychedelic magic style.

Starting from make-up, anna sui has launched perfume, skin care products and other products one after another in recent years, and its product line is becoming more and more complete. Besides purple and black, anna sui's products are becoming more and more diversified in color, such as honey fruit series skin care products, gold makeup series, whitening series products and so on. However, anna sui's preference for purple is still everywhere. She uses purple, red and black extensively in makeup and clothing. The whole counter is also rich in deep purple, and everything seems to be immersed in purple romance.

Anna sui's product packaging usually takes her favorite wild rose as the theme, with mysterious purple matched with all-black patterns and natural floral fragrance. Anna sui himself thinks that these interesting and charming make-up series are very cute both in cosmetics and containers. She said: "I believe that collecting them one by one will also become a fashion."