What contribution did Iacocca make to the development of American economy?

Iacocca was born in Lido Beach, Venice, on June+1May1October, 924.

Iacocca's father Nicola Iacocca was originally from Italy. 1902, he came to Pennsylvania with the immigration tide. At the age of 3 1, he fell in love with a shoemaker's daughter. The two decided to go to Iacocca Beach in Venice. Soon, with the crystallization of love, Xiaokeka was born.

Iacocca grew up in a warm and intimate family, and his parents regarded him as the apple of their eye. No matter how heavy his work is every day, his father can always find time to be with their brothers and sisters and create happiness and happiness. Mothers cook their favorite foods in an ingenious way to make them feel happy in life. Father Nicholas is very capable and tries his best to pursue American dreams. During World War I, he volunteered to join the army out of patriotism. On the other hand, he also wants to take control of his own destiny, because he came here through hardships and became an American, so he doesn't want to be sent back to Europe. Fortunately, because he can drive, he was assigned to the army training center, which is only 3.2 kilometers away from home, to train ambulance drivers.

Nicholas always tells his son two things: never engage in capital-intensive business, because bankers will eventually take over you. Secondly, in the most difficult time, we should engage in the food industry, because no matter how the world changes, food is the most important thing for the people. His own Orpheus Weiner hot dog shop, which experienced the Great Depression, is still thriving.

Economically, Nicholas's family had ups and downs. Whenever there are difficulties at home, Nicholas always tries to make everyone happy. He believes that with his own efforts and God's help, he will overcome all difficulties and obstacles. Whenever Iacocca was worried about something, he would say, "Tell me, Iacocca, what's wrong with you! Whether it is now or last year, it is not necessarily that bad. Forget it, welcome tomorrow. "

"Welcome tomorrow" has become an important family motto of this happy family.

1942, Iacocca was admitted to Polytechnic University, studied mechanical engineering, and then transferred to industrial engineering. After graduating from college, I entered Princeton University to study for a master's degree. 1August, 946, Iacocca worked as an intern engineer in Ford.

But after nine months of training, he felt that engineering design was not as exciting as selling cars, so he asked to go to the sales department. He wants to get in touch with people, not stay with these lifeless machines. But the authorities don't like it. The company hired Iacocca because he studied engineering and spent a lot of time and money to cultivate his ability in this field.

Because he was determined, he finally reached an agreement with the company. Iacocca told them that there was no need for him to continue his training, and his master's degree at Princeton could replace the last nine months of training. The company leader also agreed that Iacocca would work in the sales department, but he had to find a job himself. They said, "We want you to stay in Ford. If you want to take the road of sales, you must first sell yourself. "

Iacocca had a good friend named Ziman in the training class. Like him, Iacocca gave up the engineering department to work in the truck sales department in new york. So Iacocca contacted him and went to the truck department to find him. They go to restaurants and nightclubs, just like two children walking in the street, looking at the colorful Manhattan. He thought to himself, "God, I should have come back a long time ago. I was born in the East, and this is my real home. "

He went to the new york regional office first, but the manager was not there, only two deputies were seen. He was very nervous at that time, because he only had engineering experience, and the only way to find a job was to try to do well when interviewing them.

Iacocca gave one of them the recommendation letter he brought. The other party stretched out his hand and took it, but his eyes did not leave the newspaper. He read the newspaper for half an hour without looking up. The other is more polite. He glanced at Iacocca's shoes and ties, and then asked some questions. He doesn't seem to like Deere's college students. Maybe he thinks Iacocca was sent by his superiors. Anyway, he doesn't want to hire Iacocca. He said, "We'll let you know, so you don't have to ask!" "

After the first attempt failed, Iacocca had to go to the sales department in other areas. He found a sales manager in Munster. After consultation, he was lucky. The manager arranged for him to work at the counter in the sales department.

Just like in college, Iacocca was very lucky. Civil vehicles were not produced during the war, so the demand for civil vehicles increased greatly after the war, and the promotion of Iacocca was easy. 1949, Iacocca became the manager of Witbury, Pennsylvania.

1956 On September 29th, Iacocca married her colleague Mary. After marriage, Iacocca devoted all his energy to car sales, and soon he became a famous sales king of the whole company.

1960 65438+In February, Henry Ford II, President of Ford Company, informed Iacocca to go to his office. Although they have met several times, this is the first chance to really talk face to face. For Iacocca, Henry Ford II's voice is really as beautiful as the voice of God. Because Henry told him that he would become the general manager.

Iacocca is very happy about this promotion, but he knows that his situation is very delicate. Suddenly, he will be in charge of the most important department of Ford, and Henry will give him the crown first. So, he made up his mind to apply the "method of getting along with people" he learned in marketing to his new job, and to face this brand-new and arduous test with everything his father and Beckham taught him and his own knowledge.

He finally found that the key to management is decisiveness, and entrepreneurs who lack decisiveness will accomplish nothing. Decisiveness means that when the opportunity comes and the conditions are ripe, you must, like an officer on the battlefield, decisively give the order to charge and use all kinds of firepower to annihilate the enemy.

The first beautiful thing Iacocca did after taking office was to organize personnel to design and develop a new model "Mustang" series.

1On March 9th, 964, the fifth day after the design model was confirmed, the first Mustang finally started the production line. The company plans to produce at least 8 160 cars before listing, so as to distribute them to dealers all over the country.

In order to fully promote Wild Horse, the company invited a large number of newspaper editors to try it out. There were 65,438+000 reporters who took the Mustang motorcade from new york to Derben, and the car traveled 700 kilometers without any problems, which proved the performance of the Mustang, so the press highlighted the report and published it in hundreds of newspapers and magazines. As a result, the "Mustang" car quickly opened the market.

Because of the outstanding achievements of Mustang, Iacocca's status rose again in less than a year. 65438-0965 served as vice president of automobile and truck department, responsible for automobile planning, production and marketing of Ford and Lincoln. 1970 12 10, Iacocca finally became the president of Ford.

Ford, with 500,000 employees worldwide, is a kingdom. Iacocca should be the second king besides Henry Ford. He must devote all his energy to the careful management of this huge global automobile trust company. It should be said that this is a great cause. After Iacocca became president, he had to take charge of many affairs and learn various management techniques. Although he doesn't want to admit it, he actually doesn't have the energy of the "Wild Horse" era. At that time, it wasn't about having a hamburger for dinner and then working late at night in the office.

Iacocca, who was promoted to president, worked hard, but with the rise of his reputation, he aroused the dissatisfaction of Henry Ford, the boss of the company.

Henry Ford used to ignore the president, but this year, he often has chest pain and his face is getting worse. He knew that if he had a heart attack, he might see God. As he got closer to death, his temper became worse and worse. His first thought was that after my death, my family business must not be taken over by that Italian guy. He was worried that Iacocca would change the name of Ford Company in the company building to the name of Iacocca Automobile Company, and then his son would settle there.

When Henry imagined Iacocca spying on his family's treasure, the idea of getting rid of the president increased day by day, but he couldn't kill him directly. He can only take the "Machiavelli" way-making things difficult until his opponent leaves automatically.

In the end, Henry's plot succeeded, and Iacocca was fired at 1979. Iacocca's dismissal became the biggest news in the United States, and the news media sighed in unison.

As soon as the news of the dismissal was published, many other companies sent people to find Iacocca and asked him to do something. Before long, Iacocca decided to join Chrysler. 1 September 1979, Iacocca took over the power of Chrysler,1June 1980,1,and was promoted to chairman and CEO.

Iacocca is really good at cars. After arriving at the new company, he immediately organized personnel to study new models to adapt to the changes of the times, so the "K car" came out.

K-car is front-wheel drive, which is very comfortable, but it can run well with only four cylinders. "K-car" swept the world, and Chrysler was finally saved.

Iacocca is a successful operator. As a man who has experienced ups and downs in business, he has made outstanding contributions to the development of American economy.