Why can joining a chain succeed?

First, because you can directly use the chain system, trademark and management technology owned by the head office, it reduces a lot of time, money and mental burden compared with starting your own business. For people who have no business experience at all, they can reduce their anxiety and enter the business in a short time.

Second, a good head office, in order to improve the goodwill of the whole chain enterprise, will always develop original and high value-added goods and lead competitors with product differentiation. Franchisees can enjoy this benefit.

Third, because the head office handles the promotion, procurement and even accounting affairs as a whole (some companies also have a full set of computer accounting systems for franchisees to use). Allow franchisees to focus on sales and service.

4. Franchise stores inherit the goodwill of the chain system, which is equivalent to reassuring customers. They will feel intimate with newly opened or unfamiliar stores, and even the language barriers and racial discrimination that new immigrant franchisees are worried about can be maintained under the same signboard.

If you start your own business, you may encounter all kinds of difficulties in purchasing goods and raw materials. Franchise stores are mass-produced and customized by the head office, even equipment, dining tables and chairs, utensils, miscellaneous equipment and so on. You can buy it cheaper, even credit loans.

Six, pre-service training and other equipment work before opening, can be assisted by the head office; There will be regular guidance after the opening. In addition, if you have other personal troubles, you can also solve them on your behalf, such as chain enterprises in Japan, and even provide educational consultants for your children.

Seven, their original business, if there are competitors, only fight alone to deal with, franchise stores have the backing of the head office, can support.

Eight, start your own business, you must decide where to open a shop, and often have no confidence in the quality of the lot. Franchise stores can have the consultation of the head office, do site condition evaluation, and even the head office can help you find a good location.

Nine, because the head office conducts market research on the surrounding environment at any time, including changes in customer patterns and consumption tendencies, franchisees can take corresponding measures as soon as possible.

Ten, the success of franchise stores, is the success of the head office, but also to help the head office expand the market, is the success of the head office. Therefore, the head office also has incentives and benefits for franchisees with good performance.