How to treat correctly the public opinion analysis report of fire network

At present, the mobile Internet is changing and innovating people's lives at an unimaginable speed, accelerating the dissemination and acquisition of information and enabling people to share information at will. The direct impact of this change is the arrival of the "all-media era" of the Internet. Due to the special status and nature of fire fighting forces and fire fighting work, all kinds of activities of fire fighting forces have become hot spots, focuses and emphases of media and public opinion, and all kinds of negative public opinions on fire fighting work have often taken to the forefront of public opinion and become the focus of public discussion. Especially in recent years, negative reports on fire protection have emerged in the news media and online. Various incidents such as "corruption in fire fighting", "ineffective fire fighting and rescue", "showing off wealth in fire fighting" and "veterans beating new recruits" frequently spread on the Internet, causing public opinion crisis, seriously damaging the public image of the fire brigade, and even causing mass incidents to undermine social harmony and stability.

20 13 12, the online public opinion monitoring system of Lesi found that a post and video of "Wuhai Firefighter in Inner Mongolia" was exposed on the Internet on the 9th, which attracted the attention and forwarding of netizens, and then a number of media continued to follow up the matter, thus setting off a storm of public opinion on the Internet, resulting in hot discussion and concern for nearly half a month. This incident exposed the management problems of the fire brigade to public view, and attracted a flood of condemnation from public opinion, which not only caused irreparable bad influence on the reputation and image of the fire brigade, but also gave a strong warning to the fire brigade to strengthen the response and disposal of negative fire public opinion. It is urgent to strengthen and improve the fire fighting public opinion monitoring and public opinion response.

Fire public opinion refers to the social and political attitudes expressed by people from all walks of life around the occurrence, development and changes of social events related to fire forces and their fire officers and soldiers.

First, the causes of negative fire public opinion

(A) the social contradictions caused by the backlog of public irrational emotions

At present, China's society is in a period of social transformation, with all kinds of selfish desires flooding and unfair distribution of interests frequently. These factors are intertwined to highlight social contradictions, and the public feels unfair and wronged in the long-term distribution of interests. In this process, irrational emotions continue to accumulate. Once a negative event occurs, even if it is not the party involved in the event, the public often becomes an indirect conflict of interest. When there is negative public opinion about government departments on the Internet, it opens a gap for them to vent their emotions. However, the professional nature of the fire brigade involves the safety of public life, which determines its characteristics of great public power, strong public welfare, high attention and close contact with the masses. Therefore, any flaws and mistakes in the work are highly concerned by public opinion, become the vent of public irrational and objective emotions, and cause great pressure and challenges to the credibility and reputation of the fire brigade.

(two) the fire brigade's own improper words and deeds caused public dissatisfaction.

Among the causes of negative public opinion on fire control, the improper words and deeds of the fire brigade itself are the main inducement. Because the fire brigade shoulders the responsibility of ensuring the safety of people's lives and property, the requirements and expectations of the society and the public for the fire brigade will also rise accordingly. When this expectation is incompatible with the improper words and deeds of the fire brigade itself, it will directly lead to the outbreak of fire public opinion crisis. For example, some fire officers and soldiers have a weak awareness of the legal system and a serious idea of privilege, which harms the interests of the masses and the image of the troops. In the process of supervision and law enforcement, there are still outstanding problems that are strongly reflected by the people, such as lax enforcement, injustice, inaction, chaos, arbitrary charges and arbitrary apportionment. In the process of fire fighting and rescue, there are still some situations that the masses don't understand, are dissatisfied and disagree, such as untimely police, irregular dress, uncivilized words, inadequate handling and ineffective fighting. These problems exist in the fire brigade, and if we don't pay attention to them, they will become the hot spots of negative public opinion speculation.

(C) improper coping strategies to accelerate the fermentation of negative public opinion

In the process of dealing with fire public opinion, due to the limitation of public opinion coping ability and public opinion handling mechanism, some units and leaders failed to deal with negative public opinion in time, actively handled public opinion, improperly guided public opinion, aroused public dissatisfaction and accelerated the fermentation of negative public opinion. Its main manifestations are: concealing and avoiding facts and public opinion issues, vague, evasive, lacking self-confidence, leaving room for doubt and association for the masses; I don't know the relevant laws and regulations thoroughly, I don't know the ins and outs of the incident, and I'm not good at communicating with the news media, which leads to many loopholes and makes things worse, and finally gives people a handle; The unit mechanism is not perfect, the division of labor is not clear, the plan is not prepared, and the public opinion guidance obviously lacks mechanisms and means, which leads to slow response and low work efficiency, resulting in the loss of public opinion initiative and discourse power.

Second, the harm of negative public opinion to fire control work

(A) seriously damage the positive image of the fire brigade

Due to the wide spread and great influence of negative fire-fighting public opinion, and the excessive pursuit of sensational effect by media public opinion, the frequent exposure of negative fire-fighting public opinion diluted the positive publicity effect of fire-fighting forces and caused irreparable negative impact on fire-fighting forces. For example, on 20 12, there were sensational events on the internet, such as the "showing off wealth" incident of Weibo, a female cadre of Heilongjiang Public Security Fire Brigade, and the incident of Weibo, a female firefighter in Shaanxi. The vulgarity and badness exposed by these behaviors of firefighters are easily labeled and generalized by the public, forming normal negative cognition, thus seriously damaging the image of the fire brigade among the people.

(two) seriously weaken the credibility of the fire brigade.

As a fire fighting force, it is related to the public's life safety to undertake fire fighting duty, emergency rescue and other tasks. It is a matter of life, so the public's requirements and expectations for the fire department itself are bound to be high: what are the professional qualities of fire officers and soldiers? What is the level of fire management? Is there a strong sense of urgency in the fire? And so on will become the focus of public and public opinion. If there are problems in some aspects, it is easy for the public to question the reliability of the fire brigade. For example, on 20 12 and 10, a fire broke out in the garage of Lanzhou Special Squadron of Gansu Provincial Public Security Fire Brigade. According to the data of Lesi public opinion monitoring system at that time, the incident was reported by major media immediately after it was exposed, and the topic of public opinion heated up rapidly, attracting thousands of netizens to post on the Internet. The fire brigade was once the target of public criticism. The fire brigade was teased by netizens and washed away the Longwang Temple! It is these negative public opinions that promote the intensification of contradictions and weaken the public's trust in the fire brigade.

(three) seriously interfere with the normal work of the fire brigade.

The focus of the fire department is fire fighting, emergency rescue and earthquake relief. However, the constant negative public opinion of the fire department not only damages the image of the fire department and weakens its credibility, but also seriously affects the normal work of the fire department in The Disrupter. When the negative public opinion of the fire brigade appears on the Internet, the units involved often have to spend a lot of manpower, material resources and energy to deal with media reports, public doubts and investigations by higher authorities, and do a lot of aftermath after the incident. These incidents distract the fire brigade, interfere with the normal training and police, and are not conducive to the sound development of the fire brigade.

Third, how to promote the fire public opinion work and improve the ability to handle public opinion.

First, strengthen the positive publicity of fire public opinion and create a good public opinion atmosphere. Firmly establish the concept of "being a loyal guardian of the party and the people" in fire news propaganda, always adhere to the general requirements of "being loyal and reliable, serving the people and willing to contribute" in Hu Jintao, integrate and use fire brand resources and public activity carrier resources, and rely on newspapers, radio stations, television stations, government websites, communication networks and special fire networks to carry out all-round, three-dimensional and multi-angle positive public opinion propaganda work, vigorously carry forward the main theme of fire control work and further expand fire control work.

Two, strengthen the fire public opinion monitoring, enhance the ability of public opinion early warning. Internet-based public opinion has reached an alarming level in terms of information content, spread breadth and speed. It is obviously difficult to meet the needs of public opinion in the all-media era by collecting and monitoring public opinion information only by traditional manual methods. In this regard, the fire department can learn from the public opinion monitoring system that has been formed and can implement multi-platform information collection and automatic identification of negative information early warning, and rely on their automation software to ensure the accuracy, timeliness and comprehensiveness of public opinion information collection, thus improving the fire public opinion early warning ability. Once negative fire-fighting public opinion is found, a public opinion report will be generated immediately, and immediate early warning information will be sent to the subjective departments and leaders of public opinion, so as to prompt the public opinion disposal unit to respond as soon as possible.

Third, establish a correct sense of public opinion crisis and enhance the enthusiasm of fire public opinion. The fire department should strengthen the training of leading cadres and employees' public opinion ability, cultivate them to establish the concept of public opinion that public opinion is political situation, public opinion is warning, and public opinion is word of mouth, and train their public opinion coping skills. When there are objective and negative consumer public opinions exposed on the Internet, measures should be taken in accordance with the principles of first time, openness and transparency, respect for facts, positive response, dare to admit mistakes and positive disposal. Through active door-to-door visits, active invitation to the media to hold a press conference to release authentic and authoritative information, posting on the Internet and other forms, we actively guide basically true reports and negative false reports on negative public opinions involving the police, and strive to let the public know the truth, prevent continuous reports and other media from following up the hype, and minimize the impact, which not only satisfies the public's right to know, but also wins the dominance of public opinion.

Fourth, improve the fire public opinion management mechanism and improve the level of coordinated operations. The fire department needs to actively communicate with the propaganda department, news media, public security, procuratorial and other relevant functional departments, build a position and platform for handling public opinions, strengthen the linkage mechanism of departments, cultivate the ability of coordinated operations, achieve rapid verification, rapid handling and rapid notification, ensure the full participation and investigation and handling of fire public opinion incidents, realize the synchronization of investigation, response and guidance, and avoid the formation of new public opinion hotspots due to inconsistent official caliber. Negative reports that distort the facts and deliberately denigrate the image of the fire brigade should be categorically refuted, and the rights and interests of fire officers and soldiers and the image of the fire brigade should be rightfully safeguarded.

Fifth, focus on emergencies and do a good job of "grooming and controlling publicity". Negative reports on major emergencies and cases of violation of law and discipline should strengthen prevention in advance, disposal in the middle and repair afterwards. After the fire emergency, we should follow the basic method of "dredge-guide-control-vent-publicity" to deal with public opinion: "dredge" is to dredge the channels of fact communication, "guide" is to guide and shift the focus of public opinion, "control" is to properly use news control, "vent" is to resolve public sentiment, and "publicity" is to adhere to positive publicity.

In short, the "all-media" era of the Internet not only promotes the convenient dissemination and sharing of information, but also increases the complexity and suddenness of public opinion, and the fire brigade has become one of the "powder kegs" of negative public opinion because of its professional characteristics. If there is no correct understanding and correct coping skills when dealing with negative fire public opinion, it will inevitably turn a spark of negative information into a prairie fire, further affecting the image, credibility and normal work of the fire department, which is not conducive to the harmonious and stable development of society.

Author: Sheng Xiang

Link: /p/23088009

Source: Zhihu.

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