How to make a questionnaire survey of clothing market?

Questionnaire, also known as questionnaire or inquiry form, is a printed document that systematically records the contents of the investigation in the form of questions. Questionnaires can be forms, cards or bookkeeping. Designing a questionnaire is the key to inquiry and investigation. A perfect questionnaire must have two functions, that is, it can convey the questions to the interviewee and make the interviewee happy to answer them. To accomplish these two functions, the questionnaire design should follow certain principles and procedures and use certain skills.

First of all, according to the answer to the question.

Questionnaire can be divided into three basic types: structured, open and semi-structured.

1. structural formula.

Also known as off or off. The answer of this questionnaire has been determined by the researcher on the questionnaire, and it is enough for the respondent to carefully choose an answer and circle or tick it.

2. open it.

Also known as open. This kind of sentence paper has no fixed answer, so that returnees can play freely.

3. Semi-structural structure.

This kind of questionnaire is between structured and open. The answers to the questions are both fixed and standard, and some of them are freely played by the respondents, drawing on the advantages of both. This kind of questionnaire is widely used in actual investigation.

Second, according to the survey method.

According to the survey methods, questionnaires can be divided into: self-filled questionnaires and interview questionnaires. Self-administered questionnaire is a questionnaire filled and answered by the respondents themselves. The interview questionnaire is a questionnaire that the interviewer answers by interviewing. Self-filled questionnaires are divided into two categories: sent questionnaires and mailed questionnaires due to different sending methods. Sending questionnaires is a survey form in which investigators directly send questionnaires to the interviewed voices and the investigators directly recycle them. Mailing questionnaire is a form of investigation that is directly mailed by the investigation unit to the respondents, who fill in the answers themselves and then mail them back to the investigation unit.

The characteristics of these forms of investigation are as follows: the interview questionnaire has the highest recovery rate and the most reliable results, but it is costly and takes a long time, and the recovery rate of this kind of indirect paper is generally required to be above 90%; The outgoing text and incoming string are low, the investigation process is uncontrollable, and the credibility and effectiveness are low. Moreover, due to the low recovery rate, the sample will be biased, which will affect the report of the sample to the whole. Generally speaking, the recovery rate of mailing questionnaires is about 50%; The advantages and disadvantages of sending a self-filled questionnaire are between the above two, and the recovery rate is required to be above 67%.