Logistics System of Xiaomi Exporting to India

The logistics system of Xiaomi exporting to India is as follows

Xiaomi entered the Indian market in July 20 14, and won the fifth place in the Indian smartphone market share in the fourth quarter of the same year. However, at the end of the same year, Xiaomi was sued by Ericsson for patent infringement in the Indian market. Although the ban was temporarily lifted due to Qualcomm's reverse authorization, mobile phones using MediaTek chips were still banned.

This led to the development of Xiaomi in the Indian market, and it fell out of the top five smartphone market share in India in 20 15. In order to promote the development of Xiaomi mobile phone in the Indian market, Xiaomi chose to support Indian manufacturing, set up a factory in cooperation with Foxconn, and produced Xiaomi mobile phone in India on 20 15. In the same year, Ratan Tata, honorary chairman of Tata Group, invested in Xiaomi at that time.

July 20 15, the first mobile phone made in India was produced. From the second quarter of 20 16, Xiaomi recovered in the Indian market, and in the third quarter of 20 16, Xiaomi returned to the top five in the Indian smartphone market share.

Secondly, in terms of content and services, MIUI India has also integrated many local content providers. For example, Xiaomi introduced Hungama, a local streaming media provider in India, through investment very early, and users can directly subscribe to Bollywood video resources through Xiaomi's mobile phone, which also laid a good content foundation for Xiaomi's subsequent TV business in India.