Why is the social software club suddenly on fire?

I believe everyone has heard of social software clubs. Now this software has exploded. What is the reason? Let Bian Xiao tell you.

1. What is a language chat room? Is the clubhouse not a chat room? This is the first reaction of many people when they see this product, so what is a chat room? The host is at the top, and there are 8 positions below (there are also two/four/six). Onlookers can send a barrage in the lower half of the screen, and there will be a gift button in the lower right corner; Users who enter the room will have a level on the platform, which is linked to the VIP and reward amount on the platform; This is very characteristic of China? Language chat room? Yes The above four pictures were taken by me with my mobile phone, from TT, Yin Yin, Netease Cloud and Himalaya. Yes, you have read this interface correctly. It can also be found in many unexpected video apps, short video apps, live apps and social apps, such as Heart-to-Heart, Betta, Tiger Teeth, National karaoke, Cool Dog, Cool Me and Iqiyi.

Why is this happening? A very simple and rude conclusion: the business of language chat room has become an important way for many online apps to earn income; There are variations of chat rooms here, such as live voice, 1V 1 voice, voice PK, etc. This conclusion itself can be extended countless times, so I won't say it here; This is an Internet subdivision industry with China characteristics. Although the scale of the industry has not reached 1000 billion yuan, it is not much different. Users come to various chat rooms for entertainment. Most of the rooms are run by trade unions, and the anchors are professional. The only KPI is the reward amount, just like today's live show. So from this perspective, Clubhouse is not a chat room.

Second, the rarity of Clubhouse has created an eye-catching social product with the most classic Internet product concept. It may be too empty to say so. I talked to a senior Internet product person, and he said that after using it for a few days, his only feeling was: Oh, I'll go. I'm too weak. Why didn't I expect this? ? . We have experienced this feeling on Twitter, WeChat and even Zhihu in the early years, but where is it rare? Restraint and conciseness are just rooms, and most interactions such as recommendation and calendar behavior come from rooms; Can't send text, pictures or videos; The operation is just chatting on the wheat and being an audience; Personal page has no content precipitation, no photo album, only ID, profile, Twitter/Ins link and joined group; A group only has a list of requirements and members, just like an address book; Without private messages, the relationship of concern can only reach the state of eye contact and interact in the same room; Invitation system based on address book: I listed the characteristics of these products today. There seems to be nothing novel. I can do it, but the difficulty is to make the switches and arrangements of these functional modules look like they are now, and users like to use them continuously.

3. What is the meaning of the clubhouse? My first reaction when I saw Clubhouse was the dead mongoose. This: the originator of mobile live broadcast, although dead, is of significance: defining the product form of mobile live broadcast; Clubhouse, I personally think that no matter how the company develops in the future, the product of mobile voice socialization is defined by it. The latecomers can have different entry points, different operation modes, different verticalization and different commercialization paths; But the products of this category will basically look like this; As at this time today, all the mobile live broadcast rooms are the same.