Regenerated car: on the road RV: on the road

Source: The Economist, Business, new york, 201April 20th, 7.

Leisure vehicle: On the road.

RV: On the way.

Ann? American products find new buyers.

American products find new buyers.

Early spring? Is Tom the main sales season for recreational vehicles and telephones? Troiano's desk keeps ringing. The owner of the mainland RV a? Mr. Troiano's distribution rights in Farmingdale, a village in Long Island, are in progress. Since the early 2000s, this year's RV sales have exceeded any previous year. Inspired by what? Cheap financing, rising wages and cheap gasoline, travelers once again? Spending high-priced campers.

Early spring is the golden season for RV sales, and the phone on Tom Troiano's desk keeps ringing. Tom Troiano is the owner of Continental RV, a RV dealer in Farmingdale Village, Long Island. The sales of this store are very good. It is expected that this year's sales will reach the highest level since the beginning of 2000. Loan interest rates are low, wages are rising and oil prices are low. The donkey friends are crazy again, and they will not hesitate to spend a lot of money to buy a car.

Is the RV a? Typical American invention: more than two thirds are made in America? America. Nationally, sales surged to 430,000 vehicles last year, a 40-year high? Tall. At the cheap end, the price of an RV is as low as $5,000; ? The price of the deluxe edition is as high as100000 USD, and it is usually equipped with a bedroom and a kitchen. And bathrooms are bigger than many European apartments. The stock price? Thor Industries and Winnebago, the largest RV manufacturers in the United States. The third largest, increased by 43% and 17% respectively in the past year.

RV is a typical American invention: more than two-thirds of the world's RVs are produced in the United States. Last year, US sales soared to 430,000 vehicles, the highest level in 40 years. Low-end products, such as travel trailers, cost only $5000; The luxury model is as high as 654.38+00,000, and generally has a bedroom, a kitchen and a bathroom, which is larger than many apartments in Europe. Last year, the share prices of Hall Industries, the largest producer of RV in the United States, and Winnebago, the third largest producer, rose by 43% and 65,438+07% respectively.

Is that a big one? Change. He pointed out that during the recession of 2008-2009. Troiano, RV dealers are everywhere. Shut down and leave his shop? Few of the rest serve the new york metropolitan area. Most of the current rebound is? Due to the economic recovery, but it also stems from the fact that the new? All kinds of customers like this lifestyle.

This is a dramatic situation. Troiano pointed out that during the economic recession in 2008-09, RV dealers closed down one after another, and few dealers like him still insisted on operating in the new york metropolitan area. At present, the rebound in sales is mainly the result of economic recovery, and at the same time, new customer groups have begun to advocate this lifestyle, which is also a reason for the rebound in sales.

Answer? Ten years ago, the average age of RV owners was 49, and more than 90% of them were white. Kevin Broom of RVIA, an? Industry organization. This does not bode well for the future. But stereotypes. Depression. Mr. Broom said that anecdotal reports show that ethnic minorities now account for about one-sixth of all new customers. The fastest growing customer? Demography is 35 to 44 years old. Another driving factor comes from wealth? Immigrants, who are keen to experience long-term, self-planned go on road trip? America. Mr. Troiano's latest big deal was sold to a wealthy Asian family.

Kevin from RVIA? Broom said that 10 years ago, the average age of RV owners was 49 years old, and white people accounted for more than 90%. Such a structure is not good for the future, but people's vision of the past is gradually changing. Mr. Bloom said that some unofficial reports show that ethnic minorities have accounted for about one-sixth of the total number of new customers. The fastest growing customer base is people aged 35-44. Another fast-growing group is immigrants with better economic conditions, who are very eager to experience the long-distance free travel in the United States. One of Troiano's recent big orders came from a wealthy Asian family.

That? The industry wants its poor record of overseas sales-less than 1% last year? About 10% of the domestic RV is shipped to foreign markets (excluding Canada)-this situation may also improve. China? For example, the government has promised to build 2,000 campsites by 2020? At present, it is estimated that there are 300, especially in order to promote domestic tourism. Remote rural areas. China companies such as Yutong Bus make RVs, but don't produce them? The qualities that many people in China want. The country imported 65438+ 10,000 vehicles. Finally? More than half of them are Americans.

Last year, the proportion of domestic RV exported to overseas markets (excluding Canada) was less than 65,438+0%. Faced with the bleak operation of overseas sales, the industry hopes that export sales will also increase this year. For example, the government of China has promised to build 2,000 camps by 2020, while the current figure is estimated to be only around 300. This move aims to promote the development of domestic tourism, especially in remote rural areas. China enterprises such as Yutong Bus also produce RV, but the quality can't meet the requirements of many people in China. Last year, China imported 65,438+0,000 RVs, more than half of which were made in the United States.

RV? Manufacturers are also promoting their RVs, okay? Commercial vehicles and recreational vehicles. They can allow traveling salesmen? Businessmen and college admissions officers save money on food and hotels? For example, when they start trying to recruit potential new customers? And students. The office, like home, can be placed anywhere.

RV manufacturers are also promoting the idea that RVs can be used for business and entertainment. For example, sales staff and business people go on business trips to find potential customers, and the person in charge of university enrollment goes out to enroll students. At this time, using an RV can save room and board. Just stop the car and work everywhere.