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20 10 the meaning of the theme of Shanghai World Expo

The theme of the 20 10 Shanghai World Expo is "Better City, Better Life", and the five sub-themes are "urban multicultural integration", "urban economic prosperity", "urban scientific and technological innovation", "urban community reconstruction" and "urban-rural interaction". On June 5438+February 1 day, 2005, the registration report of China 20 10 Shanghai World Expo was adopted at the138th General Assembly of the Bureau of International Expositions.

20 10 Theme of Shanghai World Expo-Established

The theme city of Shanghai World Expo 20 10 is the crystallization of human civilization. Louis Mountford, a modern American philosopher, once said, "A city is a special structure, which is dense and compact and specially used to spread the fruits of human civilization". It is no accident that the word "civilization" in many western languages comes from the Latin word "Civitas" (meaning "city"). The characteristics of eclectic, all-inclusive and constantly updated cities have promoted the improvement of human social order.

1800, only 2% of the world's population lived in cities. 1950, this figure quickly climbed to 29%. In 2000, about half of the world's population moved to cities. According to the United Nations, by 20 10, the global urban population will account for 55% of the total population.

Undeniably, with the rapid development of cities today, people's urban life is increasingly facing a series of challenges: the high-density urban life mode will inevitably lead to spatial conflict, cultural friction, resource shortage and environmental pollution. If it is not controlled, the disorderly expansion of the city will aggravate these problems, eventually eroding the vitality of the city and affecting the quality of urban life.

The Istanbul Declaration issued by UN-HABITAT 1996 emphasizes that "our city must be a place where human beings can live a dignified, healthy, safe, happy and hopeful life". All kinds of challenges faced by cities, whether they are congestion, pollution, crime or conflict, are rooted in the disharmony between man and nature, man and man, spirit and matter in the process of urbanization. Long-term disharmony will inevitably lead to the retrogression of urban life quality and even civilization.

Therefore, the 20 10 Shanghai World Expo will respond to the demand of "Better City, Better Life" with the concept of "harmonious city".

China ancient culture contains the concept of "harmony". China culture advocates interpersonal harmony, harmony between man and nature, and harmony between body and mind. At the same time, "harmony" is also found in the ideals of western sages. For hundreds of years, people have never stopped discussing the "harmonious city" model. From the "utopia" to the "ideal city" and then to the "garden city" in the18th century, a series of theories, propositions and models are all exploring how to establish the balance and harmony of the city in space, order, spiritual life and material intake.

Since 1980s, with the increasingly serious problems of environment and development, the concept of sustainable development came into being. The strategies put forward by city governments around the world to implement "2 1 Century Agenda" mostly revolve around how to rebuild the harmony between man and city, man and nature, and finally realize the harmony between contemporary people and future generations.

It can be seen that the pursuit and practice of "harmonious life" and "harmonious city" runs through the development history of human society and is increasingly manifested in the blueprint drawn by people for tomorrow's city.

"Harmonious city" mainly embodies the harmonious coexistence of multi-cultures, the harmonious development of economy, the harmonious life in the era of science and technology, the harmonious operation of community cells and the harmonious interaction between cities and villages.

20 10 Shanghai World Expo theme-core concept

Under the theme of "Better City, Better Life", the organizers of Shanghai World Expo aim to answer the following three main questions through exhibitions, theme activities and theme forums, namely: What kind of city makes life better? What kind of life philosophy and practice make the city better? What kind of urban development model makes the earth's home better? In order to guide the exhibitors to answer these three questions, the organizers put forward the "theme content structure" of the Shanghai World Expo through the explanation and reorganization of the five sub-themes.

The basic idea of this structure is that the city is an organic system with life, and the theme is interpreted through two axes-scale axis and time axis. The following is the core idea of the structure: the city is created by people, and it constantly evolves into an organic system. Man is the most dynamic and innovative cell in this organic system. People's lives are closely related to the formation and development of cities. With the acceleration of urbanization, the interaction between urban organic system and earth biosphere and resource system is deepening and expanding. The three organic systems of human, city and earth are closely connected, and this relationship runs through the course of urban development, and the three systems will be increasingly integrated into an inseparable whole. This core idea will be the starting point of theme deduction and run through all the planning work of Expo 20 10.

20 10 Shanghai World Expo theme-main objectives

Shanghai World Expo is the first comprehensive exposition with the theme of "city" in history. Organizers hope to achieve the following goals through theme interpretation:

1. Raise public awareness of the challenges of the "urban age" and provide possible solutions;

2. Promote the protection of urban heritage; Make people pay more attention to healthy urban development;

3. Promote the concept, successful practices and innovative technologies of sustainable urban development; Seeking a sustainable urban development model in developing countries;

4. Promote communication, integration and understanding of human society.

Theme content structure of Shanghai World Expo 20 10

I. Structure diagram of theme content

The following "Theme Content Structure Diagram" shows the theme content structure concisely through the horizontal axis, vertical axis and graphics.

1. scale axis-the horizontal axis of the chart focuses and explains the theme at three different scale levels:

1) Urban people: On this scale, we are concerned about people inside and outside the city. People are the cells of the city and the epitome of the city. With the acceleration of urbanization, cities have also had a great impact on the population outside cities. Humans have evolved into "urbanites" more and more.

2) City: This scale focuses on the city itself. The internal structure of the city is complex, and all parts are closely linked and act together, which has the general characteristics and laws of organic organisms.

3) Earth: With the increasing proportion of urban population in the total population of the earth, the interaction between cities, cities and ecosystems is becoming increasingly close.

2. Time axis-vertical axis discusses human's pursuit of a better life in the city in the historical process. We not only pay attention to historical experience and wisdom, but also look forward to a better city and a better life in the future.

Dream city, people's city, urban planet footprint

The following is a detailed description of the five "conceptual areas".

1, urbanite

Key words: people are the cell and soul of the city-people endow the city with culture, personality and innovation. With more and more people becoming "city dwellers", the number of urban population is increasing and the types are more diverse. At the same time, people's life outside the city is inevitably affected by the process of urbanization.

Influence. Cities should be the driving force to improve the quality of human existence and the hotbed of human innovation and creation.

Related content:

-Rich and colorful urban culture and "social capital" of the city (traditional/popular, local/foreign, consumer culture, creative industries, communication and communication in the digital age, etc. );

-Urban communities (urban "social map"), low-income classes and different ethnic groups, poor groups, changes in family structure, women and children, etc. );

-urban residents' demand for services and public facilities;

Evolution of occupational structure and types;

Urban society and the age structure of its population;

-Migration (cross-border migration, urban-rural migration, multicultural integration, employment and social mobility, etc.). ), urban floating population (migrant workers, people living and working in different cities)

Challenges:-Basic human needs and rights;

Respect for diversity;

Equal opportunities;

-Encourage people's creativity and innovation.

Step 2: Cities

Key words: the city evolved from the original human settlement environment, and today's city has become a complex organic system. Cities are both unique and unique. Whether a city is livable or not and whether it has long-term vitality depends on people's understanding of the characteristics and development laws of the urban system and their reasonable behavior in daily life, urban construction, development and management.

Related content:

-the relationship between the city and its hinterland (resource demand, garbage disposal, ecological adjustment, urban-rural communication, leisure and entertainment, etc.). );

-Spatial layout of cities and its evolution;

-Urban infrastructure (pipelines, passages, transportation, cultural infrastructure, etc.). );

-Urban public space (people-oriented, promoting interpersonal communication);

-Urban management (relationship between city and state, urban planning, taxation and financial system, land ownership, governance of "urban diseases", efficient and clean government and urban safety);

-Urban industrial structure and development potential (commodity flow, capital flow, information flow, human capital and innovation potential, etc.). ).

Challenges:-Reasonable and livable urban layout and human settlement mode;

-A virtuous circle of resources;

-Public participation in urban management;

-Potential for innovation and sustainable development.

3. City Planet

Key words: At present, the "ecological footprint" of global cities has covered the whole earth, and cities have had a great impact on the global ecology and resource system, and the future of the earth and cities will be interdependent. It is necessary to establish a healthy interactive relationship between human settlements and the natural environment of the earth in order to maintain a livable home for future generations.

Related content:

-Prospects for global population growth;

-The impact of cities on the global environmental system (urban development models and cases with the least impact on the environment);

-The role of cities in globalization (urban network, cities are important hubs of globalization, competition and cooperation among cities, etc.). );

Challenge:-Reduce the "ecological footprint" of the city;

-Exchanges and cooperation among countries in the field of sustainable development;

-The role of civil society and international organizations.

4. Footprints

Key words: the history of urban development is a process full of passion and variables. City is the crystallization of human civilization and an evolving organism, leaving many footprints in human history. These footprints, whether proved to be failure or success, will provide reference and guidance for the future urban development of mankind.

Related content:-the exchange and integration of global civilization;

-The relationship between human settlements and natural environment in history;

-the life and death of a city (a city that disappears for various reasons and continues to this day);

-Different forms of urban civilization left in space (structural layout, buildings, monuments, etc.). );

-Urban and rural intangible cultural heritage.

Challenges:-Coordinating the contradiction between heritage protection and economic and social development;

-Learn from the wisdom of predecessors and promote sustainable development;

Our legacy to the future city.

Step 5 dream

Keywords: In the long river of human history, people have never stopped pursuing the "ideal city". The "urban era" is coming, and it is urgent to find a sustainable urban form and an ideal urban development model. It is against this background that the theme of Shanghai World Expo "Better City, Better Life" was born.

Related content:

-Ideas and experiments of various "ideal cities" at all times, at home and abroad;

-Building a "harmonious city";

-Innovations and new technologies originated from dreams and their role in promoting urban development;

The concept, practice and successful examples of sustainable development (2 1 century agenda, eco-city, compact city, 3R, etc. ).

Challenge:-Coordinate the contradiction between "ideal mode" and reality;

Correct thinking is the premise of sustainable development;

Technology is a double-edged sword.

20 10 Shanghai World Expo theme-theme display

I. Theme Pavilion

There will be five theme pavilions in the Shanghai World Expo Park. About three of them are neighbors, forming a theme pavilion group, located in the center of Pudong, which deeply interprets and expresses "city people", "city" and "city planet" respectively.

Three conceptual areas.

The other two theme pavilions are located in Puxi, showing "Footprints" and "Dreams" respectively. The "Footprint" theme pavilion, namely the Museum of Urban Civilization and Art, will show the development process of world cities through architecture, sculpture and painting. Closely connected with the Museum of Urban Civilization and Art is the World Expo Museum, which will let visitors experience the rich and colorful history of the World Expo since 185 1 through the combination of physical objects and virtual reality technology. The theme pavilion of "Dream" will use the rebuilt old industrial buildings to show people a beautiful idea of the future city and arouse people's thinking about "what is the future".

Second, the theme area

There are three theme areas around the above theme pavilions (groups). Among them, the theme area in the middle of Pudong theme pavilion group will embody the concept within the framework of "city people-city-city planet" in the form of theme landmarks, sculptures and images.

The theme area around the "Dream" Theme Pavilion is the "Urban Best Practice Area". Invited exhibitors will show the best cases of urban construction and development from four aspects: livable homeland, sustainable urbanization, protection and utilization of historical heritage, and scientific and technological innovation of built environment. Visitors will see an urban block built on the basis of urban best practice cases, and several exhibition halls converted from old industrial buildings to show experiences and cases from cities all over the world.

Another theme area connects the World Expo Museum and the Urban Civilization and Art Museum. It will highlight the concept of "footprint" through outdoor facilities and images.

Third, the theme square

The theme square in Pudong Theme Pavilion covers an area of 45,000 square meters. As the main public area of the Expo Park, this theme square provides a place for tourists to relax, interact and experience the theme by using various facilities such as screens and stages.

Preaching along the elevated road, a series of cultural squares are arranged on all continents, such as Asia Square, Africa Square, America Square, Europe Square and Oceania Square. Each square is adjacent to the exhibition hall on its own continent, and rich theme elements are reflected through theme structure, sculpture and related cultural activities.

Fourth, theme facilities.

The Shanghai World Expo also embodies the theme and core concept of the Expo through various facilities in the Expo Park, such as ecological water purification facilities, rainwater collection and reuse facilities, solar facilities, wind power generation facilities, geothermal water heating facilities, sewage treatment facilities, clean energy vehicles, etc. These theme facilities not only ensure the efficient operation of the whole Expo, but also are an important part of the theme display.

Verb (abbreviation of verb) theme tourism

Theme tour includes theme axis, elevated sermon and theme walkway, which connects theme area, theme square and theme facilities into a whole network from the spatial layout.

The theme tour will use special signs, landmarks, street scenes, artworks, installations and interactive facilities to interpret and convey the theme of the World Expo, so that visitors can receive the theme information at any time in the park. Therefore, the theme tour is also an inseparable part of the theme display system.

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