What is the Chevrolet logo?

There has been a lot of speculation about how the logo of Chevrolet's "golden bow tie" came into being, and the story behind it may always be.

Mysterious. The most romantic version of this story, perhaps the most popular story, is related to William Durant.

1908, Durant happened to find an interesting pattern on the wallpaper of a French hotel while traveling around the world. male

I think this pattern can be used as the logo of the car, so I tore off a corner of the wallpaper to show to my friends. Then it got interesting.

The "golden bow tie" pattern has evolved into the symbol of Chevrolet cars that sell well all over the world. Of course, william durant is interested in the Chevrolet brand.

The contribution goes far beyond this. It was william durant who changed the original design concept of Chevrolet products and gave Chevrolet a brand-new definition.

Make Chevrolet a great success.

Regardless of the real origin of the Chevrolet logo, most historians believe that it first appeared in 19 13 to 19 14.

Between. Importantly, today, it has become one of the most famous brand symbols in the world.

Louis Chevrolet-a brand with beautiful music

/kloc-On Christmas Day in 0/878, a boy was born in the Swiss town of La Joquez-Defeng. His parents named him Louis Chevrolet.

(Louis Chevrolet). 1887, the Chevrolet family moved to Bonn, France. Louis is one of the seven brothers and sisters in this family.

Okay, number two. Louis's father Joseph is a watchmaker. This has had some influence on his life ideal. Louis Nina Li Chi

Become a mechanic when you grow up.

1896 On an accidental day in the spring, Louis Chevrolet, who works in a machinery factory, received the task of repairing a car for a guest. This car

The early cars belonged to an American millionaire. Jeanlouis was very excited about its appearance, which brought two problems to the young man.

Often important influences: First, Louis fell in love with cars; The other is to immigrate to the United States.

While living in Bonn, Louis also developed another hobby-racing. In addition, Louis often rides a bike in the local area.

Win the game. 1899 At the beginning of this year, Louis Chevrolet and his gladiator bike came to Paris. Soon, Louis was looking for it.

Got a job in a car factory. There, Louis learned a lot and mastered the knowledge and skills of internal combustion engine.

Action. Since then, Louis's passion for cars has been out of control.

Later, Louis used the money he earned in Paris to pay for his trip to North America. 1900, Louis came to America across the ocean.

China started driving that year, and his performance has been good. Soon, his two younger brothers also came to see his brother, and the three brothers were together.

Create the world. All three brothers love cars, and their talents are valued by Durant, the owner of Buick Auto Factory. Louis was invited to take part in the Buick race.

On the team side, Arthur became Durant's personal driver. With the rising performance of Buick team, the fame of the three Chevrolet brothers has also risen.

Tall man. Durant took the opportunity to let the three brothers design their own cars, and Chevrolet Motor Company was born.

1911165438+1On October 3rd, Durant and Chevrolet * * * established the Chevrolet Motor Company named after the designer. 19 12 years

At the beginning, the first batch of six classic Chevrolet models successfully drove out of Detroit.

Unfortunately, the good times did not last long. Louis Chevrolet has always dreamed of producing high-quality sports cars, but Durant has long recognized Volkswagen.

Inevitable development trend, he insisted that the company take the cheap car route. As a result, the two sides did not give in to each other, and the contradiction in business strategy was gradually aroused.

Change 19 13, Louis Chevrolet had to leave his company. But his name "Chevrolet" stayed forever.

Let's go

Under the management of business genius Durant, Chevrolet developed rapidly and soon became a famous American automobile brand. Louis is very strong.

19 14, Frontenac Automobile Company, which specializes in producing high-end sports cars, was established with its own ideals. At first, Frontenac was born.

The sports car has a high technical content, a large number of aluminum materials are used, and even the rear axle differential lock technology is applied. Louis Chevrolet and Stelz.

The company cooperated to build the first Frontenac production car, which became the representative work of the American automobile industry in the 1920s.

Louis's interest gradually turned to the field of industrial design, and he founded Chevrolet Airbus. After many twists and turns, but

Finally, I returned to the Chevrolet car factory in Detroit. This time, Louis accepted the job he dreamed of when he was young-mechanic.

Million car purchase subsidy