How about selling in a law firm?

Law firm sales are actually the product of market development, mainly depending on how you position yourself. Everything has two sides, and benign competition and circulation naturally produce good results. If unscrupulous, the natural market environment may need to be regulated, which is from the perspective of the overall environment.

Orientation of your career planning: position yourself as sales, or just as a springboard for internship. Looking at the future development direction, lawyers or lawyers' sales?

Positioning of sales: sales is actually a very broad concept. It pays attention not only to the signing of a single case, but also to the precipitation of its own and law firm brands. For professional export, marketing now is actually a kind of sales.

Sales should not be a narrow concept, nor is it cheating. Therefore, there is no need to talk about sales. People with professional knowledge can completely impress a large number of parties with professional knowledge. When the next major consumer group becomes the younger generation, the overall ability of the whole people to judge right and wrong will be enhanced.

Our clients begin to pay more attention to their own specialties, but lawyers have specialties and will use them to impress their clients. That's why I think people who want to be lawyers in the later period can exercise themselves in this position, including controlling the whole case process and the psychology of the parties, which will be of great help to you as a lawyer in the later period.

If you only want to be a lawyer or simply sell, it is not recommended. After all, the profession of lawyer sometimes holds a small part of other people's lives, and you are unable to do it yourself, or the law firm and lawyer you introduced are not so reliable, so don't do such unkind things.

If your career planning is a legal profession, you can use it as a springboard to exercise yourself, but you should pay attention to the professionalism of the lawyers in the selected law firm.

To be clear, we are here to exercise our ability to communicate with clients and match suitable and professional lawyers for clients in need, not just to make money. If it is simply to make money, it is recommended not to come to this industry.

Then let's talk about the advantages of selling in a law firm:

For law firms and lawyers, it is the source of the case.

For ourselves, the first exercise is the ability to communicate with the parties. This is a lawyer's ability that can not be ignored in the current market environment.

There are always people in the legal profession who emphasize professionalism and sneer at sales or marketing, but I emphasize here that marketing and sales do not mean that professional ability is unimportant or secondary, but that these two abilities can be developed at the same time for lawyers. It's more like EQ can coexist with any other major without conflict.

Professional ability needs to be exported. If you only rely on a professional ability and don't know how to market and promote yourself, you will get twice the result with half the effort. For myself, my major can't be transformed into value, and my life can't be richer. For the parties, it also reduces the chances of finding a professional lawyer.

At present, the market information of the lawyer industry is not transparent enough, which is very unfriendly to the parties. There is a huge amount of information and there is no choice.

In this market, the parties who can be impressed by professionalism and frankness still account for the majority, and this part generally belongs to high-quality customers, so don't just ask me what I want to develop. Profession and sales are not in conflict.