How to carry forward Chinese culture

After entering the 21st century, a flat earth has unfolded in front of us in China. The internationalization of the market and a level playing field are attracting many enterprises in China. But the new competitive environment and new soft power are still unfamiliar to many enterprises in China. In the 28 years of China's reform and opening-up, many enterprises in China have actually possessed strong anti-risk ability, and at the same time, they have turned their eyes to overseas. With the increasing call for enterprises to "go global", China's brands are stepping into the international market. However, how to make China's brand recognized and respected, while our enterprise is constantly strengthening efficient development and establishing hard power, the status of cultural factors is becoming increasingly prominent. Culture is the foundation to support the development of the nation. It has become an important strategic choice for the development of China to let culture go abroad and use culture to improve its international status and influence.

China's culture has a history of 5, years, and China's civilization is also the most outstanding branch of human civilization, but our cultural weakness is clearly manifested in the world. The total amount of our knowledge production can't catch up with that of developed countries, and the proportion of Chinese information in the world is very small. When we look abroad, we can hardly see the cultural influence of China, which is extremely disproportionate to our status as an increasingly important big country in the world political and economic arena. We always passively defend against the cultural infiltration of others, so why not go out and infiltrate others? Therefore, we should actively promote China culture and let China culture go out!

First, integrate domestic cultural resources and show the new face of China culture

When we advocate China culture going abroad, we should first determine what kind of China culture is going abroad. In previous cultural exchanges with foreign countries, we often focused on spreading the traditional culture of China. China's four great inventions, Qin Qi calligraphy and painting, and martial arts Qigong are well known in the world, and even widely circulated. However, the publicity and promotion of China's cultural innovation achievements are extremely lacking, and many countries still have prejudice or one-sided understanding or even ignorance of China's reform and opening up. In the eyes of many foreigners, China is still stuck in the old social era of material shortage and conservative and turbulent society. Every time foreign tourists come to visit China, they are surprised and sigh at the endless prosperity. Besides being proud, we should also feel ashamed. The new century and new civilization that we have worked so hard to create has not been seen by the world. Therefore, to fully introduce the excellent culture of the Chinese nation to the world, we should pay attention to introducing the prosperity and innovation of China culture and establish a new image of contemporary China. In order to make the people of the world better understand China culture, and then fully understand the true face of contemporary China, we must show the world our excellent historical culture and contemporary cultural achievements, introduce and spread our people's cultural traditions and values, and introduce more contemporary outstanding literary works with expanded themes, innovative techniques, novel styles and rich connotations, so as to let people appreciate the eternal charm of China's traditional culture, but also the profound connotation of contemporary China culture, and reflect contemporary China through a comprehensive introduction of China's cultural innovation.

Second, it is necessary to strengthen the cultural exchanges between the government, enterprises and the people.

China's cultural enterprises have made some achievements in "going global", but compared with developed countries in the world, there are obviously some shortcomings, such as insufficient awareness of innovation, insufficient financial strength and financing channels, backward management level, lack of practical experience, lack of understanding of the operation rules of the international market, and lack of dual-material talents who understand both cultural trade and art. Delegates believe that the role of the government in the "going global" strategy is not only a shot in the arm, but also a driver. The government should create all convenient conditions for China culture to go abroad from the policy. Reduce the examination and approval steps, relax the examination and approval conditions, and give the cultural enterprises and individuals who want to go abroad the greatest preferential treatment in industrial and commercial taxation.

in order to deepen cultural exchanges with the masses, the China municipal government should strongly encourage and support the establishment of public, private and private cultural promotion foundations, so as to enhance the capital investment in cultural promotion and the concrete implementation of cultural promotion projects. Give the greatest support to the development of folk culture and the close communication between the government, enterprises and the people.

Third, strengthen cultural diplomacy and mobilize the enthusiasm of the whole people to participate

In p>1999 and 2, the heads of state of China and France made an important decision to hold a cultural year for each other during the exchange of visits. Subsequently, the two countries invited each other: from 23 to 25, for three years, the China Culture Year was held in France and the French Culture Year was held in China. These two cultural events were collectively called the China-France Culture Year. The China Culture Year held in France has just come to an end with the amazement and applause of the French people. Within 1 months, groups of Chinese actors, painters, scholars and writers flew to France with sincerity and passion. More than 37 China cultural exhibitions centered on Paris and radiating all over France deeply shocked France. From the influence of China's traditional Confucius culture, counting the splendid Chinese civilization for five thousand years, to the development of China's modernization in the new century, it involves a wide range of fields such as education, science and technology, radio and television, media, fashion, sports, religion, architecture and tourism. From the content, the three themes of "ancient China, colorful China and modern China" are equally important; From the formal point of view, music, dance, fashion show, calligraphy and painting exhibition, book exhibition, cultural relics exhibition, clothing exhibition … are colorful and dazzling; In terms of style, it not only shows the charm of ancient China, but also promotes the vitality of modern China. In addition, Beijing, Shanghai, Chongqing, Guangdong, Guangzhou and Wuhan held cultural week activities in their sister cities of France, namely Paris, Marseille, Toulouse, Pualand, Lyon and Bordeaux, which consolidated and deepened the exchanges and friendship between sister cities and laid a foundation for further expanding cooperation in the future.

The charm of China culture has aroused strong repercussions among the French public. In addition to Paris, many small and medium-sized cities and even overseas provinces actively participated in the China Cultural Year, setting off a "China craze" in France, which continued with the opening of the French Cultural Year in China. In 25, the French also brought the essence of their national culture, which is about to show its glory on the land of China! Now, we have the year of Italian culture and the year of Russian culture, and the form of this year has been promoted, but I think it is not only in form, but also in content and interpersonal communication!

Cultural diplomacy is one of the most important manifestations of pragmatic diplomacy. Dialogue between different civilizations and exchanges and cooperation between different cultures can make similar cultures complement each other and go hand in hand, and make different cultures understand each other through impact, acceptance, absorption, observation, rumination, digestion and internalization, thus being more conducive to solving contradictions and disputes in international affairs.

Fourth, China culture goes out in an organized, systematic and planned way

China culture is dazzling and colorful, and China culture going out project must be an organized, systematic and planned long-term project, not a sporadic guerrilla war. Every year, a promotion theme facing the international market should be determined to systematically promote Chinese culture. Around the theme, all localities can give full play to their historical and resource advantages and design colorful promotion activities. It is helpful for international people to systematically understand the most representative essence of China culture.

In the organization and coordination of China culture, besides the central government's policies and regulation, we should also strengthen the contact and cooperation within and among associations in the cultural industry, so as to promote the organized development of China culture overseas. There should be orderly competition among cultural institutions in different regions and among professional cultural institutions, so that China culture can be fully presented to the international community. As the core institutions of various cultural industries, cultural associations also shoulder the heavy responsibility of exploring folk culture and art, maintaining cultural traditions and innovating new concepts of culture and art, so as to keep and prosper China culture.

5. Steadily promote the construction of overseas cultural centers in China, and establish foreign cultural propaganda positions

In the hearts of Chinese in foreign countries, the most intimate contact with the motherland is China's various embassies and institutions abroad. One of the construction tasks of overseas China Cultural Center is to provide a platform for these overseas representatives of China culture to communicate and develop. One of the main tasks of China Cultural Center abroad is to popularize Chinese and show the achievements of China's long-standing civilization and contemporary cultural construction. At present, more than 6 million people all over the world are studying Chinese and taking the Chinese proficiency test. This number is still increasing rapidly, which means that China culture has a growing influence in the world.

overseas cultural centers in western developed countries closely cooperate with their diplomatic institutions, spreading their own culture and values around the world and shaping their national image, which has played an irreplaceable role. We should also be good at using the cultural center as an important channel to build a frontier position to expand the influence of Chinese culture in the world. China's cultural centers abroad should strengthen cooperation with the country's cultural institutions. Organize Chinese language teaching, cultural performances, art exhibitions, film receptions, academic seminars, cultural lectures and other cultural activities on a regular basis, popularize and spread China's language and culture, maximize the influence of the cultural center in the country, and create the brand of China Cultural Center. China Cultural Center should pay more attention to the application of high-tech means and keep close contact with the development of domestic culture. Each cultural center should set up its own internet site, cooperate with relevant domestic departments to carry out distance Chinese teaching through the network, and link with China Digital Library to enrich the means of information dissemination of cultural centers. Then, by lending books, periodicals, audio-visual products and other means, we can provide the overseas world with access to China culture.

VI. Encouraging cultural enterprises in China to go global

The key for cultural products to go global is for enterprises to go global, and it is necessary to formulate policy documents to encourage cultural enterprises to go global. The government should strengthen its support for cultural enterprises going abroad and relax administrative examination and approval. On the one hand, we should support state-owned cultural institutions to stand in overseas markets, on the other hand, we should encourage private private enterprises engaged in cultural undertakings to go abroad. These enterprises are responsible for their own profits and losses, do not eat state-owned pot rice, and have a high survival rate abroad. The policy towards these enterprises should be relaxed. At the same time, just like setting up investment service centers in various provinces and cities across the country, we should set up China enterprises' going abroad or export service centers in major cities across the country to help small and medium-sized cultural enterprises strengthen their going abroad business. In addition to government leadership, all walks of life in the whole society should give the greatest support to cultural enterprises that go abroad. Like the United States and Canada, we should strengthen and increase the services provided by the Export-Import Bank and the Import-Export Insurance to the enterprises going abroad, so as to help solve the problem of insufficient funds faced by the enterprises going abroad. We should also strengthen the direct contact between enterprises going abroad and the overseas China Cultural Center, China's embassies and consulates abroad and the commercial office, so as to obtain the information of their own cultural development in time, and help China's overseas institutions to learn the latest cultural trends in overseas markets and actively promote interactive exchanges.

VII. Encourage China's cultural products to go abroad

Both Chinese and foreign cultural exchanges and China's cultural enterprises to go abroad are aimed at pushing China's cultural products overseas and being recognized by the international market. In addition to music, dance, performance, exhibition and other artistic forms, in the process of China culture going abroad, we should also make full use of technologies and products such as communication, network, software, direct broadcast satellite, film and television, and promote China culture through these new carriers of contemporary cultural communication. As the leader of China's cultural enterprises "going out", CCTV International Channel has landed in 124 countries. International channels are dominated by news programs, supported by cultural programs, and focus on reporting on Taiwan Province. We should strengthen the spread of TV at home and abroad. Not only CCTV can be open to the outside world, but also provincial TV stations can be open to the outside world. At the same time, a large number of foreigners should be hired to help China spread abroad. Just as multinational companies come to China to hire a large number of China people, why can't China hire a large number of foreigners when working abroad? I think China should also strengthen the publicity of other languages, especially French, German, Japanese, Russian and Portuguese.

As one of the main carriers of cultural communication, China's news and book publishing industry should also strengthen its external communication. In the era of globalization, the market competition among various news publications is no longer confined to a country or a region, but has been pushed to the international platform for fierce competition. Some powerful international brands have penetrated into China's news and publishing market in various ways by studying the reading needs of China readers for many years and based on their own mature market operation experience, and have gained considerable market share and economic benefits. The ecological pattern of the survival and development of the news book publishing industry in China has completely changed. In the international market competition, China is a big country in publishing news books, but it is not a strong country. Up to now, there is not a newspaper and magazine with a circulation of tens of millions in China, and its brand influence and economic benefits are not on a heavyweight level compared with foreign powerful brands, and its recognition among overseas readers is also low. Therefore, the strategy of going out of press and publication is urgent. Our domestic brands can only learn, grow and expand in cooperation and competition if they take the initiative to go deep into the forefront of overseas publishing markets, look for readers and find bosom friends overseas, and translate the fine works of China culture into foreign languages through foreign communication channels and foreign experts. At present, China's press and publication organizations established abroad have little influence on its mainstream society. However, as China's press and publication industry attaches importance to exploring the international market, I believe that the voice of China culture will begin to spread all over the world. In the process of "going out" of China news book publishing, we must pay attention to the gradual process of combining internationalization and localization. There is still a certain gap between the current press and publication in China and the international level in terms of content, depth and design concept. Therefore, we should first seek copyright cooperation with local publishers, fully localize the content and form, gradually become familiar with the rules of the international periodical industry, and accumulate experience in exploring overseas markets, so as to fully enter the mainstream market of world press and publication. We always focus on brand development, and finally achieve large-scale and international development.

VIII. Let China's culture go abroad

In addition to Chinese and foreign exchanges and enterprise products going abroad, we should also encourage China's culture to go abroad locally. China is already the third largest trading country in the world, and is moving towards a world trading power. At present, there are 1, overseas students in China. In 25 alone, the number of tourists visiting China reached more than 1 million. The presence of overseas friends in succession has created an infinite opportunity for China culture to go abroad at home. Doing propaganda on your own land, the environmental conditions are very mature, which can be described as the right time and place. At present, all provinces and cities in China have started to hold cultural festivals and art festivals, but the number of participants and the areas involved are very limited, lacking extensive participation and publicity. We can establish a local, annual and international traditional festival of cultural promotion in China, which will be held in a certain city in turn every year and spread to 31 provinces, cities and autonomous regions throughout the country. In the meantime, it is necessary to vigorously publicize China culture and introduce excellent foreign cultural products to attract the interaction between China's local cultural industry and foreign art, so as to make it an authoritative and national annual cultural event and gradually enjoy a global reputation. Let China's culture go out at home!

9. Pay attention to overseas students, Xinhua people and