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The proposal of "Ecological Enshi Prefecture, Native Miao Style Garden" and "China Healthy Tourism Base" has set the tone for the development of tourism in our state, which is accurate. The good ecology of Qingjiang river basin in Dawuling area has attracted more and more attention from the outside world. Some experts call Enshi "the green lung of China". The time is ripe for Enshi to develop eco-tourism. With the opening of "Two Routes" and the expansion of air routes, Enshi will soon become a well-known tourist destination at home and abroad, and the goals of protecting the ecological environment and developing tourism economy and enriching the people will be gradually realized. 1. Enshi has good ecotourism resources 1. Enshi Prefecture, a natural resource, is located in the Daling area of Qingjiang River Basin in southwest Hubei Province, covering an area of 24,000 square kilometers. As the main forest area in Hubei Province, there are many precious plants and animals such as Metasequoia glyptostroboides, Davidia involucrata, Taxus chinensis, Liriodendron chinense and Rhododendron Lonicerae, and there are rich native products and medicinal materials. Tourism resources such as Tenglongdong, Pingbaying, Sumadang, Shennongxi, Grand Canyon and Qiyue Mountain have laid a solid material foundation for the development of eco-tourism in our state. 2. Human resources The population of our state is 3.8 million, of which Tujia and Miao people account for about half. Enshi Spring and Autumn Ba country, where there are original Tujia songs and dances, beautiful Miao costumes, meat ringing and Maogusi are world-renowned national cultural customs, showing the charm of Ba people and the unique charm of splendid ancient culture. 3. Climate Resources Enshi has a pleasant climate and is suitable for human habitation. It is a natural summer resort and has the reputation of "cool summer capital"; Western Hubei is close to the sea and has become a "green lung" rich in oxygen. Global warming makes Enshi's climate the core competitiveness of tourism. Second, the development of eco-tourism can achieve a win-win situation of environmental protection and enriching the people. In the past, due to remote geographical location and inconvenient transportation, the development of tourism in Enshi was seriously restricted. With the improvement of "iron, public and machine" conditions, Enshi, a tourist "virgin land", will completely change the resources in a sleeping state, and the development prospect of eco-tourism is very promising. Enshi tourism has a high reputation abroad, and the tourism market has great room for development, which is a growth pole of our future economic development. It is of great significance to take tourism as the pillar industry of our state and carry out development planning research for the rational protection and construction of our state's ecological environment and the promotion of Enshi's economic development. The biggest feature of eco-tourism is that there is no large-scale construction of tourism facilities and the original ecological environment is maintained. Developing eco-tourism in Enshi can make tourists go to nature, learn from nature and fully understand the value of nature. At the same time, ecotourism, as a new tourism development project, has some advantages of tourism itself. First of all, tourism can provide a lot of employment opportunities. Secondly, tourism has a strong correlation, which can drive the development of construction, finance, communication, entertainment, catering and other related industries and bring significant multiplier effect. For Enshi, the implementation of conservation projects has produced a large number of eco-immigrants, and the development of eco-tourism can solve the employment of some immigrants and realize industrial transfer. Thirdly, the "wealth transfer effect" of tourism, that is, the transfer of wealth from tourist source to destination, can redistribute wealth among regions, promote the economic and social development of Enshi in the Three Rivers and increase residents' income. Fourthly, with the long-term development of tourism as a cross-space cultural exchange and grafting method, it will help to create a good social and cultural environment and promote the all-round development of Enshi's social economy. Thirdly, the current factors restricting the development of eco-tourism in Enshi are 1, and the infrastructure is weak. Enshi Prefecture has complex geographical environment, low traffic density, low highway grade, poor road conditions, backward communication and inconvenient access for tourists, which seriously restricts the development of eco-tourism resources. 2. Lack of overall planning and extensive management mode leads to low-level development of tourism resources. On the one hand, Enshi Prefecture, counties and cities lack overall eco-tourism development planning and reasonable market mechanism guidance, which leads to strong convergence and low efficiency of tourism development; On the other hand, because Enshi's economic development is relatively backward, people are driven by strong interests to seek benefits for themselves, but they do not hesitate to bring disasters to the people and society (a large number of trees are cut down). The over-exploitation of natural resources has caused serious damage to the ecological environment and the overall aesthetic feeling of nature. 3. Lack of funds and talents. The development of eco-tourism requires that the consumption of tourism resources, especially environmental resources, must be included in the tourism cost, but it requires a lot of money. The economy of our state is underdeveloped, and the problem of funds is particularly prominent. At the same time, ecotourism is a high-tech industry and needs high-quality professionals. 4. Without the development of related industries supported by tourism, the development of tertiary industry in Enshi Prefecture is generally backward. The eight links of tourism "eating, living, traveling, shopping, entertainment, health and education" are "small, scattered, weak and poor", and the industrial chain is incomplete, so it is difficult to form industrial advantages and new economic growth points. 4. Promoting Enshi eco-tourism to the world with new ideas has become the development trend of the world tourism industry, bringing at least 20 billion US dollars of output value to the world every year. Based on the advantages of eco-tourism resources and development conditions, eco-tourism in Enshi Prefecture is expected to become a new bright spot in the integration of Chinese and Western cultures. We should actively grasp the trend, give full play to the advantages of latecomers, actively intervene in management, promote eco-tourism products by using modern information technology such as Internet multimedia interactive system, and quickly formulate relevant management rules, so that these new management and promotion concepts will become a positive force to promote Enshi eco-tourism to the world. 1, Planning First, Making Enshi Eco-tourism Planning By making laws and regulations on the construction of eco-tourism areas, the development of eco-tourism resources will be brought into the legal and standardized management track to curb bad behaviors in eco-tourism development. Learn from the experience and lessons accumulated in other local nature reserves in China for decades, formulate scientific management plans that are beneficial to Enshi's resources and environment, and promote cooperation among government, enterprises, protection and management institutions, science and education units, investors and other departments. 2. Seize the historical opportunity of the country's western development, make full use of the preferential policies and financial support given by the state, actively promote infrastructure construction, adjust the industrial structure, and promote the overall development of tourism from eight aspects: food, housing, transportation, travel, shopping, entertainment and education. 3. Broaden channels and raise development funds in various ways. Strive for national special funds to ensure the demand of key projects; Establish a special development fund for eco-tourism and concentrate financial resources to solve the key and outstanding problems in the current tourism development; Actively strive for domestic and foreign capital investment, do a good job in joint development, and benefit from it; For conditional projects, stocks and bonds can be issued to raise social idle funds. 4. Strictly manage the on-site eco-tourism landscape, improve the scientific and technological content of management, promote the virtuous circle of eco-tourism resources development and utilization, and ensure the interests of the environment and residents in the eco-tourism landscape area. 5. Vigorously develop ecotourism products and adopt international advanced management methods. Put the integration of eco-tourism products and eco-culture in an important position to enhance the cultural charm of eco-tourism consumption and promote the development of eco-tourism industry.