Introduction of Yahoo in Yahoo Space

Yang Zhiyuan, an immigrant from Taiwan Province Province in his twenties, cooperated with his classmate david filo (a 29-year-old American youth) when he was studying for his doctorate at Stanford University in the United States. In order to find information on the Internet conveniently, he compiled a special program to sort out the information of all nodes on the Internet, which was officially launched on the Internet on April 1994.

Yang Zhiyuan was born in 1968 and spent his childhood in Taiwan Province. His mother is a professor of English and drama. After Yang Zhiyuan's father died when he was two years old, his mother has been raising and educating him and his younger brother. Yang Zhiyuan has an aunt who lives in America. /kloc-At the age of 0/0, Yang Zhiyuan immigrated to California with his family. He insisted that he was a lazy boy and couldn't concentrate. Maybe that's true, but he did well in his studies. The starting point of Yang Zhiyuan's study is really low. On the first day of school, he only knew one English word-shoe, but after finishing middle school, he successfully entered the Department of Electronic Engineering of Stanford University with 1990. Yang Zhiyuan completed his undergraduate and master's degrees in the Department of Electronic Engineering in four years. Near graduation, he found that the knowledge he had learned was far from enough, and he found that he was not fully prepared for the society. So he began to study for a doctorate in order to get a higher starting point. Maybe it's God's plan. Just then, David happened to have a research project that needed help, so they came together and started their doctoral studies, which also opened a key step for their later entrepreneurship.

At first, Yang Zhiyuan and David thought that automatic control software had many entrepreneurial opportunities, so they chose this research direction, but they soon found that entrepreneurial opportunities in this direction had been monopolized by several companies, leaving them few opportunities. Just when they were extremely depressed and bored, a turning point appeared. There are two other factors that stimulated them to decide to run the search engine business. One thing, one person, to be exact. One day, they accidentally logged into a search website called "Mel Ross". Although the content of the website is empty and lacks originality, the classified catalogue adopted by the whole website attracts them. Why not organize a website like this, so that loggers can query the content according to their own needs? This innovative idea led to the birth of Yahoo and became the technical direction of Yahoo's website later. At the same time, due to the use of keyword technology, the query speed is faster, far from those search engines that were only used by Internet users before. In the words of Yang Zhiyuan, "Yahoo is a late bloomer."

If "Mel Ross" is Yahoo's positive motivation and blueprint, then the awesome teacher Di melcher is an inspiring whip full of nails. These two high flyers, who are well-known in the computer department of Stanford University, also had a routine for Ivy League students to get rich at first: reading good books and taking a series of "A's" to report for work in big companies. However, this wonderful dream was destroyed in time by their doctoral tutor Di melcher, who was later called "the savior". When these two good students started their great ambitions in a rented attic, the school's computer network was flooded with tens of thousands of logins to their precious servers every day. After repeated persuasion, Dumer Che finally lost his temper and gave an ultimatum: either give up work or pack up and leave. The two men took a compromise road and moved the laboratory out of the campus.

"In the beginning, everything was like a nightmare. We don't have a computer or a server. Yang Zhiyuan spent all his savings on several computers. As for the server, he rented it by making pop-up (pop-up) for big companies like AOL and Netscape for free. What's more, when we were in the most difficult time, both of the above two big companies gave us a helping hand and wanted to hire us at a high salary. We managed to survive. " David Ferrer looked helpless when he recalled this past.

1April, 1994, the mosaic of Internet browsers that just appeared at that time quickly fascinated them. So, they made their own homepage, collected their favorite beautiful websites and linked them to their homepage. They spent all night on the internet, and the research work of the doctor was naturally put aside. Like many surfers, Yang Zhiyuan and David collect their favorite websites and exchange them with each other, first every day, then every few hours, and then at any time. With more and more website information collected, they developed a database system to manage this information and put it into a convenient table named "Yang Zhiyuan and David's www Website". The list of websites is getting longer and longer, so they divide the websites into different categories. Soon there are too many websites in each category, and they divide each category into subcategories. The prototype of Yahoo was born. The core is to classify websites by grades, which is very similar to the book classification in China. In China's book classification, books are classified according to their contents, and the classification is further divided into subcategories and subcategories until the titles are listed.

At first, Yang Zhiyuan and David just gave the address of the tour guide to a few friends, but it didn't take long for hundreds of people to visit their tour guide. When they designed the guide, they didn't think of giving it to people outside the university. This is pure entertainment. But Yang Zhiyuan's computer belongs to the public part of Stanford University's network, so as long as he knows the address, he can access it at any time.

After the software designed by Yang Zhiyuan and David was put into the network, it was very popular, and countless people came to their address in Stanford University to inquire, so that the network of Stanford University was very crowded and the school complained bitterly. With more and more visitors to the website, they are more and more proud and more attentive, constantly expanding the functions of the wizard, improving the search efficiency, and adding the latest site, the coolest site and other functions. Every time they make progress, they will receive many encouraging emails, and some also put forward suggestions for improvement. All this is done without any commercial interests, but it is always good to attract people's attention. They are constantly adding more and better services to attract more visitors, and the name of the website has been changed to Yahoo. In the winter of 1994, their traffic increased greatly, and the whole Web network entered a period of rapid development. Netscape was formally established. With the increasing traffic of Yahoo, two inexperienced boys are embarrassed, but in any case, the value of Yahoo cannot be ignored. Yahoo receives thousands of visitors every day, and anything with a large number of loyal followers is always valuable. Yang Zhiyuan firmly believes this.

In this case, some people may say that Yang Zhiyuan might as well leave school and set up a company himself, which may make a fortune. This is exactly what Yang Zhiyuan did. Therefore, Yang Zhiyuan interrupted his studies and founded Yahoo! After the company's stock was listed on Wall Street, Yang Zhiyuan's personal assets soared to $6543.8+$700 million. Yang Zhiyuan is a billionaire from the Internet. The Internet is full of opportunities, and Yang Zhiyuan seized the opportunity. It is this young man from China, Taiwan Province Province who developed Yahoo! Yahoo made Jerry Yang a billionaire overnight, which is really a drop in the bucket. This may make people feel that his experience is like that of another computer-related guy? Yes, some people now call Yang Zhiyuan "the second Bill Gates". However, Yang Zhiyuan himself does not want to compare him with the young rich man who interrupted his studies at Harvard University and founded Microsoft. He said he was "Yang Zhiyuan first"

Yang Zhiyuan, who calls himself "the chief fool", is solving the problem of how to develop next after catching the wealth falling from the sky. Anyone who doesn't know the history of computer development will know that computers are definitely not what they are today from the beginning, or that there is no computer at all in this world, and people created computers. Therefore, the birth and development of computers is the result of human beings constantly challenging their own abilities. After careful reflection, a history of computer development is a history of quiz. Computers are the arena of intelligence!

This arena, like the sports arena, is intertwined with the joy of the winner and the sadness of the loser, the smile of the winner and the tears of the loser! In this arena, the winners are left with enthusiasm and the losers are ruthlessly eliminated. This arena has made Bill Gates an idol of young people, and it has also made more people a paving stone for later generations. According to Japanese estimates, behind every billionaire like Bill Gates, there are nearly 10,000 losers. In this arena, there are no ever-victorious generals and no born aristocrats.

If we look down at the changing situation of this arena from the air, we will find that there is water flowing and wind turning, and the trend of the computer industry is being stirred by two forces, one is the efforts of hardware manufacturers, and the other is the constant pursuit of the software industry. Moreover, every solder joint of computer components records a series of competition, and sometimes this competition is very harsh. There is no eternal friendship in business, only eternal competition. When IBM launched the PC, it immediately launched two small companies, one is Intel in the hardware field and the other is Microsoft in the software field. When the three of them joined forces to deal with Apple, their interests were the same. However, after IBM PC became the leading role in the market, he was no longer interested in Microsoft and Intel. First he snubbed Intel's 80386 chip, and then he tried to get rid of Microsoft.

In modern society, the computer industry is the most competitive industry in intelligence. Age is a sensitive topic in the computer industry. Almost all successful people are around the age of 20, otherwise their energy, physical strength and imagination are not suitable for the computer industry, just like sports. Jobs, Bill Gates, Clark, Yang Zhiyuan, Anderson ... they are all successful teenagers. In China, look at the leadership of Lenovo and Giant. How many people are over 30? Qiu Bojun, the developer of China's "Microsoft Software" WPS, is a teenager in his early twenties! To enter a country, you need to go through its gate. To enter a building, you need to go through its gate. Similarly, to enter the internet world, you need to go through its web portal. Portal provides a variety of website addresses, so users can get the information they need quickly. Therefore, in the Internet age, it is necessary to realize wealth and expand "territory" through web portals.

Yahoo is the most famous among many portals. It is regarded as a successful model in the internet age and has become an idol worshipped by many entrepreneurs. Although Yahoo has only been in business for three years and listed on the stock market for two years, its brilliant performance is enough for everyone to admire. Every month, 40 million people access the Internet through Yahoo, which is equivalent to more than 30 million people watching the most watched NBC TV program every week. Yahoo's stock has become sky-high, 23 times that of 1996 when it was first listed two years later. On August 25th, 1998, 1998, its share price was USD 97.50, which was 305 times of the planned dividend of 32 cents per share of 1998. The market value of the company reached 9 1 100 million dollars. Even Microsoft, the first profitable company in the computer industry, was shocked because its share price was only 52 times the expected dividend. According to the data published in Businessweek 199865438+February 18, Yahoo is the company with the fastest stock appreciation in1998, ranking second with a stock value growth rate of 455%.

Yahoo was founded by Yang Zhiyuan, a native of Taiwan Province Province, China. He was born in 1969. 1993, he and filo became graduate students at Stanford university. They like surfing the World Wide Web and list their favorite websites. They had a brainwave and decided to publish this list online for users to use, and called it "Jerry's World Wide Web Guide". Unexpectedly, this action was very popular and had a sensational effect. So, in 1995, they gave up writing their graduation thesis and devoted themselves to creating a portal, and renamed the list of major websites as "another hierarchical official Oracle Bone Inscriptions", and its abbreviation Yahoo became the name of this portal. Now Yahoo is facing fierce competition, and the most powerful weapon in the competition is its well-known brand. With it, some people are willing to invest in it, and with it, more people are willing to patronize it. According to statistics, there are now 5 1% working surfers and 42% home surfers using Yahoo. It is estimated that in 2002, Yahoo's advertising revenue will be at least a quarter of all portals, which is Yahoo's advantage in the competition.

Although Yahoo has only 600 people, it is exploring areas that it has not set foot in in the past, such as connecting the portal with telephones, televisions, text display pagers and handheld devices. 1999 Yahoo's lively World Wide Web page will be able to accept access from any device to anywhere. Yahoo has also developed overseas business. It uses nine languages in different countries, including Australia, China, German and Japanese. About 30% of Yahoo's information traffic comes from countries outside North America.

With the continuous growth of Yahoo, the rise of its share price surprised Microsoft. Yahoo's stock rose 4. 1 times its expected dividend growth rate 1999, while Microsoft only 2.7 times. To make Yahoo's stock as valuable as Microsoft's, its profit should increase by 66% from 65438 to 0999, but analysts predict that it can only increase by 45%. In addition, Yahoo itself believes that its gross profit margin can only reach 88%, while Microsoft's gross profit margin can reach 92%. Nevertheless, Yahoo's stock is more popular. This is because people see its prospects and think that it has the potential to become the first Internet giant. Because the previous theory can't explain why Yahoo's stock is so high, in July 1998, someone put forward another law of the information industry, "Yahoo's Law".

Prior to this, Moore's Law pointed out that the computing power of microprocessors doubled every 18 months, but the price was reduced by half. Metcalfe's law points out that the value of a network is proportional to the square of the number of nodes, that is, to the square of the number of users. Yahoo's law shows that money (wealth flow) is intrinsically related to the ratio between nominal price of information and money income. It is used to explain that Yahoo shares deviate from the rules of industrial society in practice (that is, the market value of stocks should correspond to the market value of physical capital) and why the stock price in the information market is so different from the financial income in the capital market.

According to the theory of industrial society, information industry cannot create wealth, and only industry can create wealth. Yahoo's high income should not belong to him. It is Yahoo that "redistributes" the wealth that should belong to industrialists to information scientists through "psychological" means. Therefore, the market should restore order and Yahoo's huge profits should be deprived.