Rich people flocked to immigrate to Singapore.

It has long been the norm for celebrities to run sideline businesses. For example, Jay Chou invested in antique shops and trendy shops in Taipei, Na Ying ran nightclubs in Beijing Workers Stadium, and Murphy opened a small noodle restaurant in Nanjing. But as far as the past is concerned, the sideline business operated by stars is generally their own location, and they rarely get together in different places. Secondly, the types of star shops are also their own preferences. But this year is different. People who often brush short videos should have found that since 2020, stars such as Huang Xiaoming (barbecue shop), Sean (barbecue shop), Du Haitao, Orfila (hot pot restaurant), Michael Chen (hot pot restaurant), Guan Xiaotong (tea shop) and Jerry Lee (noodle restaurant) have rushed to Chengdu to open restaurants, and Chengdu is full of stars. So why do these stars open stores one after another? Why did you gather in Chengdu?

Why do stars open stores?

As the saying goes, "A person can't judge by his appearance, but a flower can't judge by his appearance". Many popular stars know that the performing arts career is always ups and downs, and investment can't be put in one basket. You can use the existing capital to invest in sideline business, so as to ensure that you won't sit empty when you are not popular. Some people will say that being a star is very profitable. Even if it is not popular, the money earned in the early days is enough for you to squander your life. That's true in theory, but you should know that if you earn more, your general expenses are also large. As the old saying goes, "frugality is difficult, luxury is difficult." Therefore, if a star wants to maintain his current living standard after getting cold, he must expand his income source. Obviously, investing in catering is a good choice. The sharp increase in the number of stars opening stores this year may be related to the epidemic (further understanding that eggs are not put in one basket).

Why choose a restaurant?

In fact, if we dig deep into the shareholders of the above-mentioned star stores, we will find that the newly opened restaurants of Huang Xiaoming, Michael Chen, Sean and Guan Xiaotong all have a major shareholder: Sichuan Shan Zhi Brand Co., Ltd., who is the legal representative of this company? Why can he hold shares in restaurants with multiple stars? Luo Yi is actually the owner of Sichuan Tan Duck Blood Hot Pot. The main reason why stars cooperate with them is mutual benefit!

Mature catering companies provide management and food supply, and star shares help promote business, which is a very routine business operation. As for why you choose a restaurant, first, the catering industry has a low threshold and a small investment. Even if you lose money, it is within the tolerance of the star; Moreover, choosing to cooperate with mature catering enterprises, stars only need to be responsible for promotion, without worrying about management, which is a good choice for amateur stars; Second, the profit rate of the catering industry is relatively high. The profit rate of the general catering industry can reach at least 30%, or even more than 50%. As long as there are enough customers, the income will be considerable (look at the founder of Haidilao, who has become the richest man in Singapore after immigration), and with the blessing of stars, generally, such restaurants maintain a good flow of people as long as the taste is not too bad.

Why do you want to gather in Chengdu?

As the saying goes, there is no smoke without fire! There are 334 prefecture-level cities to choose from. Why do stars choose Chengdu one after another? Is it a preference for Chengdu? Obviously impossible, after all, capital is profit-seeking, and the reason for choosing Chengdu is nothing more than interest.

In order to reduce the impact of the epidemic on the economy and promote people's consumption, in 2020, Sichuan Province will be exempt from value-added tax for the catering industry in the whole province, and will still be exempt from value-added tax for the catering industry of the group; In addition, in order to stimulate economic development and meet the capital needs of small and micro enterprises in the catering industry, Chengdu has launched a credit-free fireworks loan, which can increase liquidity and reduce investment. What's the harm to stars? Therefore, it is understandable that stars get together and run to Chengdu.

abstract

It is a basic principle of investment that eggs are not put in one basket. Stars know how to make full use of rules and ZC to expand income sources, which is a good sense of crisis response; In fact, as long as it is cheap, then star-rated restaurants can also try it!