Xiaomi will March into Japan. What do you think of Lei Jun's move?

Xiaomi mobile phone is a rapidly developing mobile phone brand in China, and the public has good feedback on its appearance and user experience. From 14 to now, it has been ahead of other domestic mobile phone brands and devoted to smart home, Internet of Things and other fields. Now it is more and more popular to enter the Japanese market. To know that a good product enters the international and overseas markets, it is a goal and an opportunity to establish an international brand position.

Through Weibo of Lei Jun, we can know that Xiaomi mobile phone has always planned to enter the Japanese market. We all know that Japanese mobile phone brands include Fuji and Sharp. Compared with Japan, they are already familiar with their own popularity, which is actually an old brand in their own country. At the same time, American Apple mobile phones are also very popular in the Japanese market. It is reported that Apple occupies half of the mobile phone market, so it is conceivable how popular Apple is.

But from another perspective, Japan's population is about1.300 million, and the aging population is very serious, which means that Japan's mobile phone demand market is not very large and is saturated. Of course, we will not give up entering the Japanese market because of this. You should know that Japan is a capitalist country with a large number of migrants, including immigrants. At the same time, Japan has been attracting foreigners to join Japan, which means that the population of Japan will increase in the future.

As mentioned above, Xiaomi mobile phone has obvious advantages in addition to innovation to meet the needs of daily life. It is the king of cost performance. Xiaomi's products meet the needs of mass consumers in appearance and function. Perhaps this will be the first step to enter the Japanese market. At the same time, compared with the most popular Apple mobile phone in Japan, the price is less than half, which has obvious advantages.

Xiaomi's overseas market has the title of limited number one in India, and it has also started step by step in Southeast Asia. If you want to go further, you must develop overseas markets. The increasing demand can show that products occupy the market and domestic mobile phones are becoming more and more international.