What is the operation mode of international matchmaking?

Matchmaking is actually a good industry, because all industries have industry barriers, occupy consumers' minds, and have the industry first, such as hot pot, real estate, clothing and other industries, it is difficult for you to successfully create a brand.

The focus of international matchmaking operation is positioning.

Matchmaking is a blank market in any city, which is easy to locate. It can be positioned at will, which is convenient to occupy consumers' minds. However, the positioning of matchmaking should also be considered according to the following points:

1. Find the existing matchmaking brands in the industry and optimize the positioning of their own matchmaking brands according to their positioning, which can also be called follow-up positioning. Such as: serious marriage brand, soul matching and so on.

2. Differentiate positioning, find out the existing matching brands, make differentiation according to their positioning, and occupy a position in the minds of consumers through differentiation.

3. Relocate, find the existing matching brands, and the conflict with consumers can't meet the real needs of consumers, thus making a subversive repositioning.