Huawei's mobile phone sales model

At present, Huawei's mobile phone marketing channels can be divided into two categories: distribution channels and direct sales channels. Distribution Channels Distribution channels mainly include national general agents, regional agents and online agents, which are summarized as follows: 1. National general agent: National general agent refers to the agent authorized by the product manufacturer, who can directly obtain a large number of products from the product manufacturer and sell them to all parts of the country through its distribution network.

The national general agent has mature sales outlets all over the country, with strong financial strength, which can effectively reduce the financial risk of manufacturers and ensure supply. According to the change of the distribution channel pattern in the mobile phone market, the general agent continues to strengthen the channel penetration and coverage, and can still better play the role of product distribution and sales. 2。 Regional agents: provincial and municipal regional agents wholesale and purchase products from superior agents or manufacturers, but they can only distribute them in designated areas.

Regional agents include mobile phone chain vendors, such as Zhongfu, Dixintong, Zhongyu, etc., as well as retail stores with a certain scale and number, which can retail mobile phones. Regional agents can use more detailed local sales network to effectively develop and expand the distribution rate of mobile phones in regional markets and increase market share. 3。 Online agent seller.

With the rise and development of e-commerce, mobile phone network marketing has also begun to appear in the market. So far, there have been some mature and large-scale online agents, such as Beidou mobile phone network and Pacific mobile phone network.

Direct selling channels: Direct selling channels mainly include self-built sales network, home appliance chain stores (Gome, Suning, Yongle, Dazhong) and mobile phone chain stores (Zhongfu, Dixintong, Zhongyu, etc.). ), electronic mall (Cyber, Pacific, etc. ), large supermarkets (Carrefour, Wal-Mart, Hualian, Wumart or local supermarkets, etc. ), mobile operator business hall, mobile phone mall, mobile phone street or area.

Extended data:

Huawei Technologies Co., Ltd. is a private communication technology company that produces and sells communication equipment. Officially registered at 1987, its headquarters is located at Huawei Bantian Base, Longgang District, Shenzhen City, China.

Huawei is the world's leading provider of information and communication technology solutions, focusing on the ICT field, adhering to steady operation, continuous innovation and open cooperation, building end-to-end solution advantages in telecom operators, enterprises, terminals, cloud computing and other fields, providing competitive ICT solutions, products and services for operators, corporate customers and consumers, and striving to build a future information society and a better fully connected world.

In 20 13, Huawei became Ericsson, the largest telecom equipment supplier in the world, and ranked 3rd15th in Fortune Global 500.

By the end of 20 16, Huawei had more than170,000 employees. Huawei's products and solutions have been applied in more than 70 countries around the world, serving 45 of the world's top 50 operators and the global population of13.

In August of 20 16, the All-China Federation of Industry and Commerce released the list of "Top 500 Private Enterprises in China in 20 16", and Huawei ranked first among the top 500 enterprises with annual revenue of 395.009 billion yuan. In August, Huawei ranked 27th in "20 16 Top 500 Chinese Enterprises".

On June 6, 20 17, BrandZ 2065 438+07 Top Global Brands 100 was released, and Huawei ranked 49th. July, 2065438+08 19 American Fortune magazine released the latest issue of the list of the world's top 500 enterprises, and Huawei ranked 72nd. In 20 18, Huawei ranked sixth among the top 500 most valuable brands in China.

2065438+On June 30th, 2007, Huawei Technologies Co., Ltd. won the Gold Award of China Trademark-Madrid Special Award for International Registration of Trademarks. 2065438+February 2008, Vodafone and Huawei completed the first 5G call test; 2065438+In August 2008, the Australian government banned China companies Huawei and ZTE from providing equipment for their planned 5G mobile networks on the grounds of national security concerns.

References:

Baidu Encyclopedia-Huawei