E-commerce business plan template

As a college student, several classmates discussed the job they were about to graduate and decided to do it themselves. The following is our plan. The following is the "E-commerce Business Plan Template" compiled by me for everyone. It is for reference only. You are welcome to read it. E-commerce business plan template 1

With the continuous development of society and the continuous improvement of people's living standards, cities are becoming more and more congested, which has brought inconvenience to people's travel and shopping. More and more people Became an otaku and an otaku. With the rapid development of the Internet, the number of netizens in our country has soared from xx million in 20xx to xx billion now. And as people born after xx gradually have independent market purchasing power, I believe that in the near future, the Internet will usher in Come to the next era of rapid development.

According to the CNNIC China Internet Network Information Center report, by the end of 20xx, the number of Internet users in China reached xx billion, an increase of xx% compared with 20xx, and the Internet penetration rate reached xx%. After the number of Chinese Internet users surpassed that of the United States and became the largest in the world in June 20xx, China's Internet popularity has once again achieved a leap, catching up with and exceeding the global average level. As of the end of 20xx, the total number of domain names in China reached xx, an increase of x% compared with 20xx, and still maintains rapid growth. As of the end of 20xx, the number of websites in China, that is, the number of websites in China by domain name registrants, including domestic access and overseas access, reached xx million, an increase of x% from 20xx, which was the fastest growth since 20xx. . In 20xx, my country's e-commerce transaction volume reached a record-breaking nearly x trillion yuan, while China's total retail sales of consumer goods during the same period was x trillion yuan. Compared with 20xx, B2B e-commerce transaction volume maintained a growth rate of approximately x% in 20x, and B2C/C2C maintained a growth rate of approximately x% in 20x, indicating that China’s e-commerce has entered a period of rapid growth after x years of development.

1. Product introduction of the project

Main product name: Online group shopping organization platform (Group Buying Network)

Services we provide: Provide group buying for consumers Services (main business), providing advertising services to merchants.

The main customer group of this platform in the early stage is the xx generation, so the main area where it has just started to operate is the higher education park. Students account for more than xx% of the service target groups, so in the initial stage our services should be as high as possible around the group of students.

We should try our best to make our service objects as convenient as possible so that they can save more money or make more money.

Let our service groups benefit from our website, thereby establishing credibility and visibility among the major purchasing power in the future.

2. Key factors for project success

(1) Strengthen the brand credibility of the website and strive to gain recognition from consumers and businesses.

(2) It can indeed provide consumers with safe, fast, convenient and affordable shopping needs, and it can indeed increase sales for merchants and have a certain advertising effect.

(3) Whether a national marketing network can be established in the shortest possible time.

3. Market positioning of the project

Main customer groups in the early stage (half a year to one year): those born in the 1980s and 1990s in xx City (mainly concentrated in middle schools and college students in xx City), companies Staff

The main customer groups in the mid-term (one to two years): students born in the 1980s and 1990s and company employees in x provincial capital cities across the country, including xx City

The latter period (two to five years) Years) Main customer groups: students born in the 1980s and 1990s and company employees in first- and second-level cities across the country

4. Project implementation goals

Early stage goals: Sign contracts with x merchants In the cooperation agreement, an average of xx group purchases are organized for each merchant, and an average of xx ginseng groups are organized each time. Achieved total sales of more than xx million, and the company earned more than xx million in revenue.

Medium-term goal: Sign cooperation agreements with xx merchants across the country, achieve total sales of xx billion, and company income of xx-x million.

Later-stage goals: Sign cooperation agreements with xx merchants across the country, achieve total sales of x billion, and company income of x-x billion.

5. Project Competition

The current main competitors are: , xx Group, etc. These group buying websites are all start-up websites and do not have much advantages over us; and the sales model Single, the products sold are not diverse, and consumers have no room for choice and comparison. Moreover, their websites are almost identical, without uniqueness and pertinence, which will inevitably lead to vicious competition. We adopt a diversified sales model and launch a variety of group purchase products online at the same time. Consumers have more choices. Even if there is no shopping demand for a certain product, it will not cause the loss of customer resources. And our main customer group in the early stage is students born in the 1980s and 1990s, so we will launch products specifically targeted at this consumer group at different times. Their current group buying website adopts the method of group buying one item per day, and it can only be done in this city. If they want to expand their business scope, they have to set up branches in other cities, which not only increases their expenses, but also is not good for the merchants. Very convenient. So I want to use a model similar to Taobao. When people register as members on our website, they will have a backend where they can manage their own accounts. If you are a merchant, as long as you are on The website provides photos of ID card, business license and tax registration certificate. After passing our review, you can become a cooperative merchant of our website for free. You will be able to publish one of your products on our website every day for group purchase (this This is the source of group buying products on our website); we will commission x%-x% from the merchant’s sales amount. This allows us to be in one location and expand our sales coverage across the country. Our advantage is that we are not limited by product types and sales scope, so that any product can be purchased in a group. In this way, we can cover the whole country in a very short period of time, thereby achieving the goal of quickly occupying the market. So far, I have only found a group buying website called Lashou.com that covers the most cities, but we adopt this approach. The first method is to expand our product resources to every corner of the country. As long as you are a merchant registered with the Industrial and Commercial Administration Bureau, even if you are far away in a remote mountain village, you can still have an online marketing platform of your own.

6. Funding requirements of the project

In the first year, the rent is xx square meters, and each square meter shall not exceed x yuan per month.

Labor salary: one technician x yuan + bonus (mainly responsible for website security, website program modification or secondary development, uploading products, etc.); one accountant guaranteed x yuan + commission + bonus; marketing + x number of promotion personnel (mainly responsible for contacting merchants to publish group purchase products and offline promotion of the website) guaranteed x + commission + bonus + year-end bonus; x number of customer service personnel (mainly responsible for introducing our business and website online promotion to consumers and Answer the questions raised by consumers) Guaranteed x + commission + bonus.

Promotion expenses: including leaflets, discount cards, Baidu, Sogou promotion, etc., estimated to be x million yuan. Website construction costs: including domain name, host, database, customized website program, company hardware facilities, etc. It is estimated to be x million yuan.

Approved budget: project start-up capital requirement is x million. The follow-up capital requirement within one year is approximately RMB 0,000 to RMB 0,000. E-commerce business plan template 2

The latest research report of xx Bank predicts that China’s personal consumption e-commerce market (including B2C and C2C) will have a compound annual growth rate of xx% in the next five years, and the total market The scale will reach RMB x trillion in 20xx, accounting for x% of total domestic retail sales. At the same time, China's Internet penetration rate will rise to xx%, and the total number of individual users will reach x billion. xx Consulting recently released core e-commerce data for the second quarter of this year. The overall e-commerce market transaction volume increased by x% month-on-month; the online shopping market still maintained a high growth rate of A month-on-month increase of x%, reaching x billion yuan.

In the second quarter of 20xx, the transaction volume of my country’s e-commerce market grew steadily, with a quarter-on-quarter increase of %; the share of online shopping transaction volume remained at x%, and the share of B2B e-commerce transaction volume reached x%; the online shopping market grew by The share has increased rapidly; under the trend of online shopping segmentation, the clothing transaction scale accounts for x% of the overall online shopping scale; the clothing online shopping market transaction scale has reached x billion yuan, a slight increase from the previous month.

With the continuous improvement of people’s living standards, more and more people own private cars, which makes urban traffic worse and worse; it brings a lot of inconvenience to people’s travel, and more and more people People choose to shop online, especially those born in the 1980s and 1990s, who gradually have purchasing power. In the next x to x years, e-commerce will usher in an era of rapid development.

1. Market research

National market size: At present, the number of Internet users in my country has exceeded x billion, and the number of online shoppers has reached x billion. The latest research report of xx Bank predicts that China's personal consumption e-commerce market (including B2C and C2C) will have a compound annual growth rate of x% in the next five years, and the total market size will reach RMB xx trillion yuan in 20 x% of total retail sales. At the same time, China's Internet penetration rate will rise to x%, and the total number of individual users will reach x billion.

1. Purpose and business model

Purpose: to become the industry’s leading professional luggage wholesale website;

What we sell is not just a bag , is a kind of sensibility and fashion; a positive and optimistic modern lifestyle;

Business model: BTOC’s business model;

Combination of website and entity.

2. Product Overview

Cloth bags, leather bags, bamboo craft bags, straw bags, etc.

3. Market Analysis

With the rapid development of social economy and culture, people are increasingly paying attention to the grasp of fashion elements and the pursuit of personal charm. Especially as an indispensable part of women's daily attire, bags have become a hot topic that many women consider when dressing. More and more women have realized that bags can bring extraordinary effects to the overall clothing matching. Clever matching can not only enhance personal temperament and taste, but also serve as a good companion in daily work and life. It is no surprise that a fashionable urban woman owns several bags of different styles and materials.

According to relevant statistics, the consumption demand for leather goods in the Chinese market has reached tens of billions of yuan every year in recent years, and the total consumption accounts for nearly 50% of the world's total consumption. The leather goods culture shows a strong momentum of development and improvement. The market trend is becoming more and more diversified.

The adjustment of global industrial structure and the rapid development of information technology have provided a new foundation and space for women's employment and entrepreneurial activities. While participating in economic construction, they are increasingly showing their own value and advantages. Intellectual women with good educational backgrounds are no longer content with stylized nine-to-five jobs. More and more of them are engaged in self-employment. A large proportion of them are engaged in clothing sales and other industries. They generally have e-commerce skills. Basic skills, which adds convenience to finding sources of goods, so online wholesalers emerged as the times require. Online wholesale generally has low-cost advantages such as zero inventory and no need to rent storefront rooms, and has strong competitiveness and development potential. E-commerce business plan template three

xx Luggage City--is a key project of the xx District Government approved by xx City. The xx Town Government Economic Park Holding focuses on the development and construction of the controlled planning of xx acres, including commercial land. With an area of ??xx acres and an investment of xx billion yuan, it is a large-scale professional market for bags and leather goods that integrates industry, commerce, information, logistics, display, and research and development. There are as many as 30,000 luggage companies in the two neighboring provinces of xx, and there are hundreds in xx city and its surrounding areas, thus forming a strong industrial support. After completion, Shanghai Luggage City will contain a large-scale industrial and trade industry group with a complete chain, and can attract more than xx manufacturers to the city for real estate development, and can provide employment for x million people. After the market is put into operation, the annual turnover is expected to reach x billion yuan.

1. Competitive Analysis

At present, the development momentum is the fastest, but it is located in xx, and its geographical and information advantages cannot be compared with Shanghai. However, they have now stepped out of xx and have set up in xx. office.

Located in x, it is in the early stages of development and its scale is still relatively small.

Located in x, online promotion is not very successful, but it is catching up.

2. Financial Forecast

The operating expenses for the initial year will be roughly x million yuan (the actual initial investment is about x million yuan), and the balance of payments will be reached before xx month 20xx. Open x~x physical stores in x.

3. Marketing mix strategy

Because we are an e-commerce enterprise in the early stages of entrepreneurship, we adopt a marketing method based on online promotion.

Traditional media: Considering the cost and effect in the early stage of starting a business, we will not consider it for now;

Online promotion: buy keywords and online rankings on Google and Baidu, and purchase online real names (3721 ), open a store on Taobao and eBay, become a member of Alibaba's "Integrity Pass", and strive to join Alibaba's "Chinese Supplier" as soon as possible. At the same time, post and post pictures on well-known forums such as Tianya, Ruili, Wuyou Group Buying, etc. to enhance Publicity efforts.

Promotional methods: Through QQ group messaging, forum posting and other methods, new members can join the membership or register as members and post in a specific time period (such as xx month x to x month x). Opportunities to get free fashion bags provided by the website to increase the popularity index, such as the highest number of people online at the same time in the forum. There are also recommendations for special sales on free online store opening platforms, such as choosing a small cloth bag. It should be said that anyone who logs into this store platform will see that this is good publicity for the store. This kind of publicity is still very attractive. Many buyers will pay attention to your store to see what your next promotion is, so the popularity will gather.

Intelligence collection: According to my observation, the information protection awareness of similar websites is not strong now, resulting in the disclosure of customer information. Now I have collected about xx pieces of basic information about wholesale prospective customers. The main contact information is QQ, E-MAIL and phone number, etc.; the contact information of potential customers can also be found on Taobao, eBay, Yipai, Paipai, NetEase Photo Album; if we can win x% of customers, we can have 60 customers in the short term , reducing investment risks;

Campus promotion: Colleges and universities have a business atmosphere: according to surveys, there are more than xx million college students across the country, and they are powerful consumers and potential consumer groups of fashion products. College students are the leaders in future consumer fashion and direction, especially in the consumption of mid- to high-end goods. According to the survey, the media that college students often come into contact with now include the Internet accounting for x%, television accounting for x, magazines accounting for x%, newspapers accounting for x%, radio accounting for x%, and others accounting for x%. It can be seen that online publicity and TV advertising are preferable media for college students; college students’ extracurricular life should be colorful, and the Internet accounts for At the same time, it can also develop college students from other provinces to explore the local market and make them business partners. Exploring the college student market is not just about gaining the current market space, it is also very meaningful for the long-term development of the company;

Social image: support the national hope project within our capacity, increase the number of funding places year by year, and train company employees sense of social responsibility and establish a good social image of the enterprise. E-commerce business plan template 4

xx Information Services Company is a new type of e-commerce company. Its purpose is to provide professional and meticulous online software services and leisure and entertainment club information query services based on the Internet. By providing professional, convenient, personalized and fashionable new services, with convenience and speed as the guide and customer satisfaction as the goal, we strive to meet customer needs, gain profits through various profit models, and create well-known brands.

Our company is a company in the founding stage. Its initial development is based in xx, and its services are aimed at two target groups: information query services are mainly targeted at high-level business personnel, white-collar workers and young consumer groups who love fashion and entertainment: Online software services are mainly targeted at small and medium-sized entertainment clubs. The company strives to provide customers with the most accurate, fastest, warmest and most thoughtful network services, thereby promoting public entertainment consumption and driving xx's economic development.

1. Market positioning

In the company's purpose, we have positioned the company's target market as two general markets. One is for information providers of query services - —Leisure and entertainment industry clubs; the second is for the vast number of consumer groups who need information inquiry services.

In view of the market positioning of leisure and entertainment clubs, our services mainly include providing them with corporate yellow page links, publishing information on the club’s special services and other information; online advertising; recommended business; online software services, etc. The investigation shows that the informatization of the leisure and entertainment service industry is very low, making it impossible to reduce office operating costs, which affects the expansion of the enterprise's business model. The services provided by the company for leisure and entertainment clubs can help achieve the company's win-win and even multi-profit goals.

For consumer groups who provide information inquiry services, we provide various information inquiries about leisure and entertainment. The target market is positioned at consumer groups who are keen on entertainment, have a certain economic foundation and have modern communication tools. Existing data show that with the continuous growth of the economy and the continuous improvement of people's living standards, more and more people tend to spend their leisure time in various leisure and entertainment facilities or places, and as long as the economy continues to develop and communication With further cultural impact, there will be more and more consumer groups in this market, especially those who love new fashion and are optimistic.

2. Our services

Through reasonable market segmentation, the company's services will also be provided to customers in the two target markets. Here, we will briefly introduce the two special services of our company. For other specific service methods, please see Chapter 3 Products and Services.

Special service - information query service:

1. Query business on the current situation of entertainment facilities and venues

Provide the current number of customers and resource usage of entertainment venues inquiries, etc. Through the connection with the backend database of each entertainment club and the support of online software services, information sharing is realized. Customers can know at the first time whether an entertainment club has vacancies, vacant rooms, idle facilities and other real-time business status through inquiries.

2. Comprehensive comparative inquiry business of entertainment facilities and clubs in a certain industry

Provide detailed information on various entertainment clubs in the industry, including types of services provided, charging standards, etc.; also provide The comparison of the characteristics of entertainment venues in this industry allows customers to better choose the club that suits them. This business focuses on online click inquiries.

In order to make the company's special services have greater room for development, we need to establish information system connections with more entertainment clubs.

Even if we understand their dynamic information, they are between small and medium-sized entertainment clubs. Due to the inability of the club to achieve informatization, the company withdrew from another highlight service specially developed for entertainment clubs. The company initially predicts that this service will be an important part of the company's strategic development in the future, and it will also be an important source of the company's profits.

Highlight service - online software service: The company develops an online information management system for small and medium-sized entertainment merchants without informatization. Merchants operate their own information systems online through the Internet, which not only eliminates the high costs of developing large-scale information systems, but also eliminates the huge management expenses such as daily system maintenance, thereby helping enterprises achieve E-management and improve their efficiency. competitiveness and labor productivity of enterprises. At the same time, the company can learn about the company's business conditions at any time through the company's online information system, thus laying a solid information foundation for information query services and achieving a win-win situation. Online software services are an area that many large foreign manufacturers are optimistic about, including Microsoft, Google, and others. However, China does not yet have very mature technology in this field, has few competitors, and has great development prospects.

3. Competition

In the information query industry, our competitors are related positioning websites involved in this industry, such as: China Tonight, xx Life Easy, etc., as well as those that are now commonly used The 114 and 160 query services will also become our competitors in certain market segments. Since we have adopted a novel and convenient query method and configured a professional and detailed database, our business model is fully e-commerce and brand new.

By combining with a variety of modern communication tools and methods, we have two advantages. First, we can save customers' time and cost, and customers can get the information they need as quickly as possible anytime, anywhere; second, we can help customers fully understand the various locations in Guangzhou. A variety of entertainment facilities and venues enable targeted consumption, effectively reduce their expenses, obtain the maximum consumer surplus, and achieve mutual benefit in a true sense.

In terms of online software services, since this field is still in the enlightenment stage in China, there are relatively few and immature competitors from outside, so competition in this area can be ignored.

IV. Team Advantages

Our team is composed of some outstanding students from various colleges of xx University. The team members mainly come from e-commerce, financial investment, marketing, human resources management, Public relations, computer and other majors, so we have a relatively good management and technical theoretical foundation in all aspects of the company's management structure.

The academic achievements of team members mainly include: assisting teachers to participate in the preparation of textbooks such as "E-Commerce Economics" and "E-Commerce Case Analysis"; assisting teachers to complete academic papers and publish them in "Management" World" class.

In addition to rich professional knowledge, many team members have a lot of social work and practical experience. Some have been recommended to Sina xx branch for internships and participated in the development of the backend management system of Sina xx campus section. And undertakes most of the web page production work. Some have interned in the Finance Department of xx Branch of xx Company and performed well.