He Nong's life

After graduating from college, Mr. He Nong was assigned to Sichuan Opera Art Institute to study local operas. At the age of 29, he was famous all over the country with an article "Ten Conflicts between Traditional Drama and Modern Consciousness". From 65438 to 0990, Mr. He Nong was transferred to the position of Deputy Secretary-General of Sichuan Branch of China Academy of Management Sciences, and began to turn from a pure cultural person to the economy, devoting himself to studying China's corporate image strategy. 199 1 participated in the first "China corporate image seminar" and became the forerunner of CIS popularization in China. From 65438 to 0993, he began to plan for enterprises in his own name and served as a consultant for more than ten large enterprises. At the same time, Jufu Bookstore was set up, and a number of books reflecting the actual operation and modern lifestyle of enterprises were published, gradually gaining a deep understanding and understanding of modern enterprise system and market economy. From 65438 to 0995, Mr. He Nong's entrepreneurial dream germinated again. He joined friends and took on huge debts. A few months later, a new cultural bar with Indian culture as the background-"Hongfan Tribe Beer Hall" opened in Chengdu and became popular, which quickly ignited the cultural bar craze in Chengdu.

During the period of 1996, the Sichuan cuisine industry was facing a stormy predicament in its old nest, foreign fast food became popular, and Austrian restaurants flourished. On the one hand, Chengdu media published the topic of "defending Sichuan cuisine". On the other hand, a large number of restaurants with unlimited scenery in the past have either changed their course or stopped, and a huge kitchen has become lifeless, and even the same industry in the country has collectively declined and lost its luster. At this time, he was keenly aware that "depression is the biggest business opportunity". So I called my friends and raised money everywhere. On September 26th, 1996, Chengdu Baguo Buyi Restaurant resolutely put up a signboard on Renmin South Road. Without experience, they have to find another way and innovate for change. From the re-conception of each dish to the perfect pursuit of every detail in the decoration; From the recruitment, screening and training of personnel to the reform of publicity methods and management systems; From the traditional chef-centered Sichuan cuisine business model to the current management-centered catering business model ... a new Sichuan cuisine way has been gradually sorted out, which is simple, rough, full of emotion, both civilian and high-end, integrating culture and catering. It took only three days from the opening to the full house of customers; It took only three months to make a profit from customers to restaurants, creating a miracle in the catering industry. Later, imitators swarmed, and with the help of cultural and flavor characteristics, Sichuan cuisine rallied and quickly recovered its lost ground. Babuyi's success was lamented by people in the industry as: "An enterprise saved an industry." Since then, the new Sichuan restaurant based on Babu has set off a new "Chinese food revolution" in the whole country. Baguo Buyi has since been hailed as the originator of the new Sichuan cuisine. From 65438 to 0998, Mr. He Nong felt the rapid development of KFC and McDonald's in China, came up with the idea of Chinese food chain, and put forward a huge idea: to build China people's own Chinese food chain empire. In the same year, "Baguo Buyi" established a franchise promotion office and later developed into a chain management company of Baguo Buyi. He boldly introduced the modern management concept of international chain operation, which made Pakistani cloth blossom everywhere in Beijing, Shanghai, Chongqing, Baotou, Puyang, Jining, Shiyan, Xichang, Luzhou, Nanchong and Guiyang. Its franchise model is listed as one of the four major cases in China by China Chain Store & Franchise Association.

1999 At the beginning of this year, Mr. He Nong proposed to establish the Pakistan Cloth Cooking Technical School, and two years later, it developed into a cooking technical college with junior college and secondary school enrollment qualifications, and became the designated training center of China Hotel Association. In the same year, Pakistan Buyi held an annual training course for senior managers, which initially formed a series of personnel training systems from advanced catering management to advanced cooking technology. In 2000, he invested in the construction and improvement of raw material bases, and successively built a pollution-free vegetable planting base of 1 1,000 mu, a large natural poultry and livestock farm, and a flavor food development and production factory, and initially established a raw material and quality assurance system for industrialized operation. In September of the same year, the company's "Cloth Catering Series" series "Babu Cooking Classics" was published, with a set of 6 volumes. Up to now, more than 30,000 sets have been issued, bringing Babu Sichuan cuisine into the homes of ordinary people.

Over the past few years, Chengdu Baguo Buyi Catering Development Co., Ltd., founded and led by Mr. He Nong, has always believed in the creed of "promoting local economy with enterprise development", making great efforts to make progress. From 65438 to 0996, the Buyi-style restaurant in Pakistan, designed and renovated by its subordinate Jufu Decoration Company, won the silver prize in the first China Interior Decoration Design Exhibition; 1999, the company's subordinate "Baguo Buyi Restaurant" won the highest prize for the mass banquet in the 4th China Cooking Competition; In 2000, among the 45 Sichuan dishes "China Famous Cuisine" selected by the State Bureau of Internal Trade, it won six yuan, ranking first among Sichuan dishes. At the 12th National Chef's Day, the company's entry "Buyi Family Banquet" won the title of "China Famous Cuisine Banquet" in one fell swoop, and all nine dishes were rated as "China Famous Cuisine", which consolidated the position of "Baguo Buyi" as the first brand of Sichuan cuisine. The company has been awarded the honors of "Trustworthy Unit of Management Quality", "Standing Director Unit of Sichuan Catering and Entertainment Industry Association", "Vice President Unit of Sichuan Cuisine Association", "Famous Store in Sichuan Province", "Famous Store in China", "China Commercial Service Brand" and "Top 100 National Catering Enterprises". The trademark "Baguo Buyi" was awarded as "Chengdu Famous Trademark" and "Sichuan Famous Trademark" successively, and was nominated as "the most potential trademark in China in 200 1 year" in the catering industry.