Who is the president of Chery Automobile? Introduce Chery.

It's not easy for Yin Tongyue, president of Chery Automobile, to find talents to make cars in Wuhu, an underdeveloped area. 1995, Wuhu delegation found his hometown Yin Tongyue when visiting FAW. 1983 graduated from Hefei university of technology majoring in automobile engineering, and then worked in faw bank 12.5 years. He used to be the workshop director of FAW-Volkswagen, and was elected as "Top Ten Outstanding Youth" of FAW, which made him famous in FAW. Wuhu stubbornly insisted on inviting Yin Tongyue back to Wuhu to take charge of the automobile project after discovering this talented person with geographical relations. Moved by each other's sincerity, Yin Tongyue finally accepted the invitation. When Yin Tongyue went to Wuhu to form a team, there were eight people in the whole project, which was later listed as "Eight donkey kong" by Chery history. More than 50 people gathered in 1997 as the core team after the "August donkey kong". Among them, Minister Lu of the Car Body Department and Da Gao, the project manager of the son of the Orient, were classmates at the Polytechnic University and were "cheated". Minister Lu originally found him in Anhui An Kai Bus Company. The two of them broke their fingers and figured out who among the students was still doing technical work, so they remembered Da Gao, who had worked in Shijiazhuang Automobile Factory. They still remember Yin Tongyue standing in a clearing full of weeds and excitedly telling them where the engine factory, R&D center and assembly factory are ... although these are pies drawn out of thin air. As Da Gao said, Chery's biggest attraction is to drive its own car. What impressed him was not the pie Yin Tongyue painted on the wasteland, but the prototype Chery he saw when he was led into the carport. At that time, he only felt that his eyes were shining and the meaning of life was just that, so he joined this team with only 50 people at that time. Gao Xiao, the project manager of QQ, graduated from 1997 Hefei University of Technology majoring in automobile. He was attracted by Yin Tongyue at the job fair and was persuaded to join Chery. Taking advantage of his relationship in FAW, Yin Tongyue also invited some people from FAW to help. It is said that FAW still has 100 people working in Chery.

196 "95 1 Project" purchased the engine product technology and a production line of the British Ford Company for $25 million. At first, the British sent more than 20 people to help with the installation, but these people were lazy and drank at night. Yin Tongyue simply let the British return home early, and at the same time withheld the payment of $4 million on the grounds that they didn't complete the task as agreed. Get rid of the British and do it yourself. When the production line is completely installed, the withholding of $4 million has not been spent.

Since then, the resume provided by Chery is: Chery Automobile Company broke ground on more than 800,000 square meters of land in Wuhu Economic Development Zone in March 1997; Anhui Auto Parts Industry Company, invested by five companies affiliated to Anhui Provincial Government and Wuhu Municipal Government, was formally established at the same time, with a registered capital of 65.438+752 billion yuan. In June 5438+10 of the same year, the engine workshop (building area of 75600 square meters) was completed and put into use; After 13 and a half months of installation and debugging, the first engine was successfully off-line in May 1999, and the ignition was successful once. 1September 1999 CAC478/480 engine passed the product appraisal at one time.

This report may cover up two facts. First, the investors of this project may not be able to pay that much money at that time. Because the national industrial policy at that time required that the newly-built automobile enterprises must belong to large groups, this new enterprise emerging from Wuhu, Anhui Province had enough motivation to make itself bigger so as not to be despised by large groups. In addition, industrial policies also limit the investment threshold of automobile projects, and investments below 65.438+0.5 billion yuan are not allowed at all. Second, Chery people introduced the company's history and always said: at the beginning of the project, they just wanted to produce automobile engines, but when they got on the engines, they had to find a market and naturally entered the whole vehicle manufacturing. In fact, from all angles, it is enough to judge that the goal of "95 1 Project" is to build a complete vehicle from the beginning, and the engine project is to build a complete vehicle. So at that time, while implementing the engine project, the whole vehicle project has also started.

In fact, Chery's first car was planned in 1995. This model (Fengyun) is an imitation of Jetta chassis. Yin Tongyue once worked in FAW-Volkswagen Jetta and knew the chassis technology of Jetta like the back of his hand. The car body was also designed on the basis of imitation, and then a mold manufacturer in Taiwan Province Province, Fuzhen Company, was invited to develop the mold. Chery invited an old engineer retired from FAW to Taiwan Province Province to supervise the mold development process. When the first unpainted body-in-white was molded, the old engineer who went out to build a China car again burst into tears on the spot.

Before the prototype of/kloc-0 came out in March, 1998, the construction project of the automobile factory (including four production lines of stamping, welding, spraying and final assembly) of Anhui Auto Parts Industry Company had already started (it can be seen that "95 1 project" has been planned for a long time). 199965438+February, the first car of Anhui Auto Parts Industry Company rolled off the assembly line. In 2000, Anhui Auto Parts Co., Ltd. produced more than 2,000 cars. In order to make this unlicensed automobile production enterprise survive, with the help of Anhui Province and Wuhu Municipal Government, Chery Automobile was designated as a taxi in Wuhu and obtained a license.

The fourth generation of Chery Fengyun

The cars produced by Chery, whether they meet the safety standards or not, are illegal because they are not listed in the national catalogue, and have been requested by the relevant state departments to stop production. After many efforts, under the coordination of the State Economic and Trade Commission, Chery negotiated to join SAIC. This is an unequal negotiation, because the card in SAIC's hand is Chery's life and death card: if you don't join SAIC, you won't have an account. Finally, Chery agreed to transfer the assets of 350.4 million yuan (accounting for 20% of the registered capital) to SAIC for free, but Chery put forward the principle of "four noes" to SAIC, that is, no investment, no participation in management, no risk and no dividend. In fact, there are many "no" in turn. For example, Chery and SAIC's sales network cannot be used; Chery can't learn from SAIC's management experience ... Obviously, SAIC didn't take Chery seriously at that time.

200 1 1, Anhui Auto Parts Co., Ltd. was officially renamed SAIC Chery. Chery Automobile has also been listed in the last published catalogue of vehicle production management before the cancellation of the National Machinery Bureau, and has obtained the long-awaited "7-prefix" catalogue. Since then, all models of Chery automobile have been marked with the logo of "SAIC Chery" in the upper left corner of the rear, which makes many car buyers mistakenly think that this is a car produced in Shanghai. The word "SAIC Chery" has given this new enterprise a good market image, which is also the biggest benefit Chery gained from joining SAIC.

Chery's "Fengyun" can really be said to be "shocking the listing". This is an elegant car with a 1.6-liter engine, which belongs to the same level as Santana, Jetta and Fukang, but the price is lower 1/3, and it received enthusiastic response as soon as it went on the market. In 200 1 year, Chery Automobile sold 28,000 vehicles, with sales reaching more than 2 billion yuan. In 2002, Chery sold 50,000 cars, with sales exceeding 4 billion yuan.

As Fengyun suddenly opened the market, Chery quickly embarked on the track of mass production. Chery can do this because it uses the supporting system developed for the localization of imported models in China. There are rumors in the media that Chery "copied" the public's spare parts supply system, which angered the public. This statement is not accurate. In fact, the reason why Volkswagen grabbed the handle was because there were parts printed with Volkswagen logo on the early Chery cars. This is not Chery's intentional infringement of the intellectual property rights of the public. It can only be said that in the initial stage, the supporting system management is not perfect.

Chery's charity work

On May 5, 2008, Chery Automobile Co., Ltd. decided to donate120,000 yuan in cash and 10000 tents to the disaster area again. So far, Chery * * * has donated 30 cars, tents 1 10,000, and cash10.2 million yuan, with a total donation value exceeding10.6 million yuan.

Chery has been paying attention to the disaster area since the May12 disaster. Immediately after receiving the news of the disaster, emergency services and rescue calls were opened in eight provinces centered on Sichuan, requiring all automobile sales and maintenance outlets in the surrounding cities of the disaster area to be in a state of readiness for 24 hours; In May/KOOC-0/3, 20 Ricci postal communication service vehicles and 20 Tiggo off-road vehicles were donated/KOOC-0/0; On May 14, when it was learned that tents and other materials were one of the most urgently needed items in the disaster area, the government in the disaster area was urgently raising tents. Chery immediately stopped the planned related activities and donated all 10,000 tents used in the activities to solve the urgent needs of the disaster area.

During this period, all employees, subsidiaries, distributors and suppliers of Chery took active actions. By May 15, the total cash donations of Chery Company, employees and affiliated units reached120,000 yuan. The money will be remitted to the charity Federation as soon as possible to do our little bit.

[Edit this paragraph] Enterprise status

The event that Chery really had a shocking impact on the automobile market in China was the launch of three new models in one breath in 2003, namely QQ, Oriental Son and Yun Qi. On June 5438+1October 65438+July, 2004, Beijing Asian Games Village Automobile Market announced the top ten best-selling models in Beijing market in 2003 (859 models sold in Asian market in that year were ranked according to sales volume, so the winners were all selected by consumers' "currency voting"), and Geely, US, Japan and Chery QQ were both selected. According to the next day's "Jinghua Times" report, "Chery QQ is the most outstanding among the top ten best-selling models. It was only released in Beijing for 4 months from September last year to the end of the year, but it was able to squeeze into the top ten, and the results were very eye-catching. "

The son of the orient, also listed in June, also won applause. On June 5438+ 10, 2004, after the voting statistics of more than 50,000 readers and netizens, the son of the orient was named "My Top Ten Favorite Family Cars in 2003" in Beijing Morning Post.

Chery QQ actually started planning new models when Fengyun was just in mass production. A new enterprise made its first model in 2000 and launched three new models in less than three years: Why can Chery's technical ability improve so quickly? It turned out that the three new cars launched by Chery in 2003 were all technically developed by an elite unit of the Second Automobile Company.

At the end of 2000, more than a dozen R&D engineers from the Second Automobile Technology Center planned to leave. The direct fuse is the cancellation technology center of the second automobile plan, which is determined to take the road of joint venture. But these people were suffering from nowhere to go, because it was difficult to find a car company that wanted to develop independently in China. Later, when Chery found out, he invited them to join him. In July of 200 1 year, the advance party arrived in Wuhu, Anhui; In August, 1 1-12 people who planned to leave all arrived in Wuhu. After these people settled down, they found more than a dozen colleagues from the former Second Automobile Technology Center, all of whom were scattered abroad. As a result, an automobile development team of more than 20 people was formed. It is called a "team" because these technicians are not only a group of elite soldiers, but also the backbone of automobile research and development in the Second Automobile Technology Center, and they have worked together for a long time, so they not only have their own strengths, but also have the tacit understanding and cooperation necessary for a team. Regardless of the individual level, such a team needs years of cooperation to forge. In fact, many of them have been trained in France and are the backbone of the Second Automobile Technology Center in the field of automobile development.

Why did these elite troops leave the Second Automobile Company? According to a person in charge of this team (1993 graduated from the Department of Automotive Engineering of Tsinghua University), the most fundamental reason is "the indifference of state-owned enterprises to technicians". He cited the following reasons: (1) The leaders of state-owned enterprises who are eager for quick success only pay attention to foreign technology and don't think their technicians are valuable, so the enthusiasm of technicians has not been brought into play. (2) State-owned enterprises do not respect the opinions of technicians. Automobile is a product with very complicated technology, and technicians must be respected in the development stage; However, state-owned enterprises are the will of the chief executive, and leadership decisions often do not consider technical feasibility. (3) Corruption in state-owned enterprises is widespread. Drawings need to be improved round by round, but suppliers always look for leaders to approve the notes, so that unqualified parts can get away with it; Technicians can only do worse and worse on defective parts. (4) There are always a group of idle people who don't work in state-owned enterprises, and they will only be cynical and make the working people feel frustrated. The final result of these factors is that everyone loses confidence in independent development. Therefore, the reason why I work hard is the enterprising working atmosphere year after year. As the only director of the R&D team of the Second Automobile Company who was less than 30 years old (28 years old), he said excitedly, "I can see my 40 s and 50 s when I am 30 years old."

Soon after the team was formed, it accepted the task of designing new models for Chery. Then they worked hard for more than 8 months and designed the son of the East and QQ. The reason why the development speed is so fast is that these technicians hold their breath, so everyone has no holidays, and every day they work except sleeping and eating. A designer once set a record of not sleeping for 48 hours in a row. After completing the design tasks of Son of the Orient and QQ, the team improved on the basis of Fengyun and designed Yun Qi. They also designed the first SUV T- 1 1 and another A-series car that Chery will launch in 2004.

In April 2003, all members of the team had dinner to celebrate the success of the new model design and trial production. When we were full of food and wine, someone asked us a question: If we are still in the Second Automobile, or this group of people, can we make two cars? In the end, everyone agreed that it could not be done! After they left, the independent development ability of the original car of No.2 Automobile basically ceased to exist. So, is the second automobile distressed by their departure? Did you stop them from leaving? This fact proves that design engineers are worthless as long as they don't develop independently, whether they are foreign companies or Chinese enterprises.

As the team leader said frankly, "We will always thank Chery. Because Chery gave us a chance to prove ourselves when the leader of our former unit thought we couldn't do it. Others don't know whether all the drawings are good or bad, and even we can't fully guarantee them. At this juncture, Chery dares to invest hundreds of millions of yuan to put product design into practice. " An independent R&D enterprise gave a group of China technicians the opportunity to prove their value, and these technicians designed "shocking listing" products for this enterprise. Obviously, independent development enterprises and local R&D engineers are related by blood, and they are mutually causal.

It should be pointed out that this team did not join Chery in organization, but set up Jiajing Technology Co., Ltd. together with Chery, specializing in automobile design (Chery holds 2/3 of the shares, and the rest are held by the personnel of the Second Automobile Company). The reason is not Chery, but the people of the Second Automobile are worried about meeting the second "Second Automobile", so they choose to remain relatively independent. By the end of 2003, the number of technicians in Jiajing Company had increased to 60, and most of them were college graduates. Although Jiajing Company's main task at present is to develop products for Chery, theoretically, it may develop into a professional design company.

One of the challenges faced by Chery is to develop its own development team. In fact, Chery has started to set up an automobile research institute, with an initial investment of 250 million yuan and a final planned investment of 65.438+00-65.438+05 billion yuan. The institute has a team of 500 people and hopes to grow to 65,438+0,000 people in the near future. According to the company's plan, the number of research institutes will reach 3,000 by 2006, and the final scale will reach 5,000. Although the institute is located in Wuhu, it plans to set up branches in Beijing and Shanghai in the future, and eventually set up branches abroad. The current dean is Dr. Min Xu who came back from the United States (he was a senior engineer and engine expert of GM and Ford). At present, Chery's vice president of human resources holds more than 200 job applications from China students studying in the United States. Why did they choose Chery instead of a joint venture? It is precisely because these senior talents can only find their place in the enterprises that develop products.

In order to learn product development technology, Chery is also taking the road of international cooperation and development, and it is very strong. Chery has commissioned Italian and German design companies to develop new models, and clearly put forward joint development. To this end, Chery sent dozens of its own technicians to participate in the development work. In Chery's strategic concept, international cooperation is the second stage of developing independent development capability (taking the development of four existing models as the first stage); The third stage is to design smaller and lower-grade products by yourself, and then climb up to design higher-end products; Finally, we should fully realize independent development in the fourth stage. The whole transition period will take 3-5 years.

Because of the importance of mastering the engine, Chery launched a plan that shocked China's automobile industry: during 2002-2003, it entrusted Austrian AVL company to design 18 0.8-4.2-liter engines, all of which met Euro IV emission standards; Accordingly, Chery Automobile Research Institute established a technical team of engine parts with as many as 200 people before June 65438+February 2003. These engines are being tested on Chery's 10 world-class engine test bench, and will be gradually used on Chery's models from 2004. At the same time, Chery also established a joint venture with Fuzhen Company in Taiwan Province Province, and gradually mastered the mold manufacturing technology. Chery's engine plan and mold plan are the preliminary preparations for its rapid growth. It can be expected that in 3-5 years, Chery's models will increase greatly and its technical level will be greatly improved.

In 2003, Chery continued to make great strides, selling 90,367 cars throughout the year, with sales of at least 8 billion yuan. Chery is actually a state-owned enterprise invested by local governments, and will not be under the pressure of short-term demand for returns. In addition, it is said that the Anhui provincial government also helped China Agricultural Bank, China Everbright Bank and China Industrial and Commercial Bank to sign huge credit guarantee loans with Chery. As far as the profit model is concerned, Chery's models cut into the market are higher than Hafei and Geely, and its profitability should be significantly higher than Hafei and Geely. Under such relatively favorable conditions, Chery's fate depends more on the progress of product research and development, production management and marketing.

Although Chery should be regarded as a grass-roots enterprise, its leadership comes from a large state-owned enterprise, and its production management is standardized from the beginning, which makes the enterprise quickly form clear short-,medium-and long-term goals, and has formed enterprise system arrangements to ensure the realization of these goals.

The total number of employees of Chery 200 1 and 10 is more than 2,700, compared with more than 4,000 at the end of 2002. By the end of 2003, it had increased to more than 9,000 people, with an average age of 23, and there were no retirees. It is a great challenge for Chery to turn this young workforce into a well-trained workforce (it can be seen that the workers on Chery's assembly line are not as well-trained as those on FAW-Volkswagen's assembly line now), but there are no traditional drawbacks of state-owned enterprises that hinder Chery's efforts.

Although it is a state-owned enterprise, Chery's system is brand-new. From the general manager to every ordinary worker, all employees of Chery implement the contract system, and entrepreneurs can only sign a five-year contract with the enterprise. The company has no logistics system, and cadres and employees solve their own housing. The enterprise decision-making system is highly centralized, and the order is prohibited.

In Chery, we can feel that this is a desperate enterprise, especially the top managers, who have no holidays at all. Yin is lying in the hospital with intravenous drip and directing production, which is a well-known story of Chery. In the boastful words of Chery people, "Chery has a group of desperate leaders, a group of dedicated experts and a group of employees who are willing to learn". It is precisely because we can "build our own car" that this enterprise is full of the spirit of struggle.

Although Chery is still a new enterprise, it has a high level of management and technical equipment. In May 2002, Chery became the first successful side impact test in China. In September, Chery became the first vehicle manufacturer in China to pass the international standard of ISO/TS 16949. 10 June, after nearly a year of careful preparation, the ERP project was officially launched. Chery has one of the five most advanced coating lines in the world, with an investment of 700 million yuan introduced from the most famous professional manufacturer in Germany, DURR. It is said that there are only five such production lines in the world, three of which are distributed in Europe: Volkswagen two, BMW1; Two of them are located in Asia: Shanghai Volkswagen 1, and the second one is located in Chery.

[Edit this paragraph] Enterprise advantages

Chery's example also clearly explains why independent development is not behind closed doors, but more effective use of international resources. Panorama of Chery factory building

First, compared with those joint ventures, Chery can be regarded as a global procurement, because it doesn't have to look at the face of any foreign party. As far as engines are concerned, Fengyun uses its own engine, QQ uses China Dongan engine, Dongfang Son uses Mitsubishi engine, and Yun Qi uses BMW Chrysler engine. However, Chery has the right to confirm the design of all its vehicles, so no matter what parts it purchases, everything from Fengyun to QQ, Son of the Orient and Yun Qi is China cars.

Second, Chery employs more than 20 foreign technicians and managers (including Germans, Japanese and Koreans). Chery assembly plant has a production line called Sitian Town No.2 production line (the assembly line of the son of the East). The total length of this line is Mitsubishi's former Japanese manager, and now he has become a member of Chery and has been invited to help Chery improve its on-site management.

Third, Chery is more international than any other China automobile enterprise (including joint ventures). In the first year of official listing, Chery exported the first batch of cars to Syria on 200 1 10. By the end of February 2003, 65438+, Chery Automobile had exported 14 batches, totaling more than 1000 vehicles, including Fengyun, Yun Qi, Oriental Son and QQ. Although the total number is small, it accounts for 90% of the total number of exported cars in China that year. According to Xinhuanet's report on June 5438+ 10/9, 2004, Jin Yibo, general manager of Chery Sales Company, revealed that in 2004, Chery planned to export 10000 vehicles, and by June 65438+ 10/8. In addition to the traditional Middle East, Chery Automobile will be exported to Central and South America in batches for the first time.

What's more, Chery actually set a record for the first export automobile assembly plant in China. From July, 20001year, after nine field visits by the other party, Chery Company and SKT Company of Iran established cooperative relations at the end of 20001year. SKT is the main parts manufacturer of two Iranian automobile manufacturers, and has gradually developed into the vehicle industry in recent years. After more than a year of examination and approval, this project was approved by the Iranian government at the end of 2002, and it is also the first vehicle project approved by the Iranian government in the past 20 years. Since then, Chery signed a contract with SKT Company in February 2003, in which Chery provided technology transfer and factory design, and established an automobile assembly plant for SKT Company in Mashhad Province in northeast Iran, including four processes: stamping, welding, painting and final assembly. The design capacity of the first phase of the project is 30,000 vehicles. On June 26, 2003,165438+1October 26, 2003, Chery and SKT company formally signed the purchase agreement of equipment and CKD parts in Wuhu. According to the agreement, it is estimated that by June 2004, Chery will export CKD parts to Iran in batches for assembly, mainly producing Chery A 1 1 model (Fengyun series) and subsequent improved models. It is worth mentioning that the assembly plant exported by Chery is mainly made in China. Following the successful implementation of the cooperative factory building project in Iran, Chery will also cooperate to build factories in Venezuela and Pakistan through CKD.

Chery production line According to the national sales data of passenger car brands in March 2007, Chery has always occupied five first positions: Chery ranked first in March with 44,568 vehicles, surpassing Shanghai GM, Shanghai Volkswagen and FAW-Volkswagen, and became the largest passenger car enterprise in China; At the same time, Chery exported 100 19 vehicles in March, creating the largest monthly export of domestic passenger car enterprises; In the SUV market segment, Chery's total sales volume in March was 53,265,438+0, becoming the domestic SUV sales champion, bringing the monthly sales volume of SUVs to an unprecedented height. In the mid-level car market, the total sales volume of A5 and Oriental Son made Chery the independent company with the number one mid-level car sales volume in March, among which A5 was the champion of its own brand mid-level car sales volume with the sales volume of 10577; In the mini-car market, QQ series sold 65,438+05,294 cars in March, making Chery the largest mini-car company in China. Due to the remarkable changes of Chery, the past March is also an important "watershed" for domestic passenger car sales. Because this change marks that local passenger car brands are likely to "subvert" the sales ranking that joint venture passenger car brands are accustomed to in the future.

Why did Chery, born a few years ago, dare to use international resources to export more complete vehicles and even automobile assembly plants and CKD parts than those "big groups" and "big backbone enterprises" that have been protected by the state for a long time? It is because Chery is independently researched and developed. This is the only variable that distinguishes the two fates.

[Edit this paragraph] Chery's confidence

Zhang Yu, an automotive analyst at CSM, believes that Chery's competitive advantage in the international market is mainly based on three cost advantages: parts, human resources and research and development costs.

An observable figure is that in China's spare parts industry, automotive metal parts, automotive chemical parts and electronic products have all reached international standards, but their costs are often 30%-50% cheaper than similar foreign products. Take a plastic part on a car door as an example, the purchase price in the US market is $65,438+00, while domestic supporting manufacturers can achieve $ 5-6.

It is an acknowledged fact that the labor cost in China is much lower than that in foreign countries. When foreign car owners are worried about employees' hourly salary of tens of dollars, the average monthly salary of Chery Automobile is only 1000 yuan. Their working hours are six days a week, and when they get off work every day, fewer people get off work normally.

In fact, there are still many people who don't pay attention to the R&D costs of local auto companies in China, including Chery.

In terms of research and development funds, Chery invests 10% to 15% of its sales revenue every year. In 2005, Chery's investment in R&D was 654.38+45 million. It accounts for about 13% of the company's sales revenue. In foreign countries, the development of a new model needs about 65.438+0-2 billion dollars. According to this investment, it is estimated that Chery can't even develop a pulley, but in 2005, Chery launched six new cars, including ACTECO engine series and 654.38+08 engine.

Many factors constitute the cost advantage of local cars in China, including Chery, and this cost advantage is being transformed into the price potential of China cars in the international market.

Based on this operating cost structure, Chery is vigorously strengthening its internationalization strategy. In terms of vehicle export, Chery has been sold to more than 50 countries around the world and has 69 dealers. In addition, dealers from 22 countries including Switzerland, Netherlands, Australia and Brazil are interested in acting as agents for Chery's products.

In terms of CKD assembly, Chery has established production plants in five countries, including Russia, Ukraine, Indonesia, Egypt and Iran. This month, Chery signed an agreement with an Argentine company to assemble Chery cars in South America. According to the latest news from Chery, Chery will put into production six CKD factories in the future.

[Edit this paragraph] Export is becoming the main profit source of Chery.

The global automobile market can almost be divided by applying Chairman Mao's "Three Worlds" theory. The third category of countries are mostly in the Middle East and Africa. Most of these countries don't have a decent automobile industry, so they don't boycott automobile imports. Most of China's overseas automobile exports started in these countries, and it is still the most important market. However, most of these countries have underdeveloped economies and limited market capacity. Second world countries have large markets, but most of them have their own automobile industries, and they are resistant to imported cars, such as Malaysia.

At present, Chery's overseas market starts from the third market, but the second market is catching up because of its more developed economy. According to the information disclosed by Chery Automobile, as of the end of this year 10, the Russian market, which just started CKD assembly this year, has occupied a leading position with a market share of 43%.

Chery can get higher prices in both markets because there is no automobile industry in the former and monopoly protection in the latter. For example, in the Russian market, Fengyun's basic price is 1 1000 USD (nearly 90,000 RMB); Fengyun luxury model: USD 65,438+RMB 2500 (RMB 654,380+RMB); Chery tiggo SUV with ABS, EBD, 2 airbags, CD and adjustable steering wheel, now the Russian market price is 19990 USD. These prices are much higher than the domestic market.

The price is much higher than the domestic market, which makes Chery more cost-effective than the domestic market even if it pays high freight and customs duties.

According to the statistics of China's largest ro-ro wharf, Shanghai Haitong Wharf, the freight for transporting a QQ from Shanghai Port to Alexandria is 520 USD (5600 RMB). The freight to Hanko Port, Finland (mainly for the Russian market) is 800 US dollars; The freight to Columbia Port in South America is $960.

"After paying the freight and customs duties, we still keep the profit of 10%-20%, although most of the difference in the middle is given to the dealers." A person from Chery International Company told the reporter that according to estimates, the profit of a QQ exported overseas at present is around 3,000-4,000 yuan.

[Edit this paragraph] Overseas market is the life gate of Chery.

These profits are very important to Chery. In 2005, Chery Automobile sold1890,000 vehicles, and the profit was only 95 million yuan, with an average of 502 yuan per vehicle. In the same period, the bicycle profit of Guangzhou Honda is 20 100 yuan, Beijing Hyundai is 64 19 yuan, and even Geely is 1896 yuan, which means that Chery will sell 40 vehicles, 13 vehicles and 4 vehicles respectively, and the profit is equal to the above three.

According to the plan currently disclosed by Chery Automobile, the development in the next few years will need at least 40 billion yuan, and listing is an important financing channel for Chery in the future.

Undoubtedly, meager profit will delay Chery's listing, which will also have an important impact on Chery's future development.

Comparatively speaking, the profit of Chery automobile in the international market is much more considerable. In 2006, the overseas sales of Chery Automobile was about 50,000 vehicles, which only accounted for 1/6 of the total, but it created most of Chery's profits.

For Chery, overseas markets are more than just profits.

At present, many people in the industry believe that Chery's current development idea is to "force sales with production". That is, through the increase of production capacity, it puts pressure on sales volume, thus driving the increase of sales volume. According to the plan, Chery Automobile will sell 1 10,000 vehicles 20 10 years ago, and is currently planning a production plan of 2 million vehicles.

A practical problem facing this development idea is how to digest such a huge production capacity. By the end of this year, the production capacity of Chery Automobile will reach 6.5438+0 million. According to the utilization rate of 80%, the actual production capacity of Chery will reach 800,000 vehicles in 2007.

Chery Automobile has announced that it will only sell 400,000 vehicles next year, and the conventional development is 20 10.