Seven strokes, official website.

With the rise of various new media platforms in recent years, more and more big V's were born, and many people quickly realized economic freedom through new media platforms. Therefore, the major of new media operation has also been favored by many students. However, many students lack a comprehensive and accurate understanding of the new media operation positions of enterprises, which leads them to feel that they can't meet their own positions when applying for jobs, or their previous understanding of new media operation is not the same. So, there is such confusion: what is the operation of new media? Many students' understanding of new media operation is still at the level of writing copy, which is too one-sided. Some students will say that the current new media operation should not only write copywriting, but also write video scripts and cut videos, which is actually only one kind of new media operation, not all. Before introducing the work content of new media operation, let's take a look at the requirements and job responsibilities of enterprises recruiting new media operation positions. It is not difficult to see from the above figure that the responsibilities of enterprises for the work content of new media operators mainly include these: 1. Drain accounts through content, event planning, advertising, etc. 2. Fan conversion and realization: Turn fans into consumers of their own platforms or brands to help achieve sales targets. 3. Data analysis analyzes the marketing and operation effects through various data in the background, and optimizes the operation scheme according to the data. 4. User Operation User operation includes the growth of new users, the retention and promotion of old users, and the ability to collect user data, conduct user analysis, and conduct account operation with users as the center. 5. Content Operation According to the attributes, rules and user characteristics of each new media platform, create and publish high-quality content to achieve the new media operation objectives. According to the job responsibilities of new media operation, we can sum up that an excellent new media operator needs to have the following seven abilities: 1, familiar with platforms, and familiar with the characteristics and laws of major social media platforms; 2, the network feels good and knows how to lick hot spots, what hot spots can be licked; 3. Copywriting ability has original writing ability and can convince users through titles and content; 4. Planning ability can combine hot spots and user needs to plan high-participation content; 5. Design ability can draw articles and make posters of basic activities; 6. Negotiation ability: be able to obtain necessary marketing resources through negotiation; 7. Data analysis can analyze the effect of marketing and operation and optimize the process according to the data. Many new media operators who have just graduated may have only two or three. For example, some people have strong copywriting planning skills, while others can't. Others are familiar with the rules of various platforms, have a good sense of network, and have design skills, but data analysis is not good. In fact, for a newcomer in the workplace, the enterprise does not require you to know everything. The key is that you should be good at learning and have a sense of self-improvement. In addition, you can also use some external tools to improve your ability and work efficiency. Finally, Xiao Xin recommended several very practical new media operation tools and material websites, and suggested that students collect them ~ The official account typesetting tools of WeChat: Xiu Mi, 135, Yiban and Xinbang Editor-135 have the richest template styles, while the other three editors are relatively simple to operate, so it is suggested that you choose according to your own usage habits. A supporting plug-in, really highly recommended to everyone. It has a one-click collection function. Seeing beautiful pictures and templates, you can use a partner to directly collect your official WeChat account, which is very convenient. Photo design tools: Maker stickers and canva can draw many free photo templates and materials, such as posters, friends circle pictures, little red book covers, video covers and so on. The operation is simple and the drawing efficiency is high. H5 production tools: Yi Qixiu and MAKA also have many design templates for plane pictures, but H5 templates are richer, more functional and easier to operate. Free photo website: giphy: Actually, it is enough for you to find this website on GIF pictures, because there is enough content. But the only drawback is that foreign websites will be a bit difficult to load. Unsplash: Foreign websites can be accessed without climbing over the wall, but it will load slowly and only support English search, but the content of the website is great. Pexels: foreign website, with high picture quality, fast loading speed and support for Chinese search. Pixabay: It is also a foreign website with high picture quality, convenient search, choice of size and type, and support for Chinese search. Wechat official account data analysis and advertising website: Most of the functions of the two websites, New List and Watermelon Data, are charged, but they cover almost all the data of new media platforms. If you want to analyze data, advertise and skillfully use the functions and resources of these two platforms, it is almost enough.