Electrical appliance market business plan ***2***?

? Model essay on the business plan of Suning Cup

Part I Summary of the business plan

Description: The summary of the business plan should be completed within 2 pages as far as possible.

the summary of the business plan should cover all the main points of the plan, condense all the essence, and be concise, credible and clear at a glance.

Part II Products/Services

Description of products/services * * This part mainly introduces the background of the products/services to be invested, the current development stage, the comparison with similar products/services of other enterprises in the same industry, and the novelty, advancement and uniqueness of the products/services of this enterprise, such as the expertise, copyright, formula, brand, sales network, license, etc. ***

existing and applying intellectual property rights of the enterprise * * * patents, trademarks, copyrights, etc * * *: patent application: product trademark registration:

has the enterprise signed an agreement on the transfer or licensing of patent rights and other intellectual property rights? If yes, please explain * * * and attach the main terms * * *:

Target market: here, the types of users facing the product should be explained in detail. Product renewal cycle: the determination of renewal cycle should have data sources. Product standards: specify the standards for product implementation in detail.

Describe in detail the competitive advantages of our products/services * * * including efficiency, price, service, etc. * * *: After-sales service network of products and technical support for users:

Part III Industry and market situation

1. Industry situation * * * Industry development history and trends, and which industry changes have a greater impact on product profits and profit margins. Technical barriers, trade barriers, policy restrictions, etc. entering the industry, analysis and forecast of the industry market prospect * * *:

* * * 1 * * The list shows the total sales of the whole industry in each of the past three or five years: the source of information must be indicated. ***2*** List shows the sales revenue forecast of the whole industry in the next three or five years: the source of information must be indicated.

2. Target market situation

* * 1 * * * The chart shows the development trend of target market capacity

* * * 2 * * The comparison between this enterprise and the five main competitors in the target market: mainly describe the competitors in the main sales market. * * * You can list whether ***

***3*** market sales are regulated by industry, and the analysis of the difficulty of enterprise products entering the market

Part IV Organization and management

1. Basic information of the enterprise:

Expected establishment time of the proposed enterprise name and expected registered capital

Among them: cash contribution and proportion of shares, intangible assets contribution and proportion of shares.

3. Setting of internal departments of the enterprise: the organizational structure of the enterprise is represented by graphs, and the responsibilities and rights of each department and the relationship between departments are explained.

4. Recruitment and training of enterprise employees 5. List of members of the board of directors:

* * 1 * * * Chairman

Name, gender, age, place of origin * * * Academic degree, professional title, registered residence of graduate school

Main experience and achievements: focus on describing technical and management experience and success stories in the Bank. Main responsibilities ***2*** General Manager

Name, gender, age, place of origin * * * Academic degree, professional title, registered permanent residence of graduation institution

Main experience and achievements: focusing on technical and management experience and success stories in this industry. Main responsibilities

* * 3 * * * Person in charge of technology development

Name, gender, age, place of origin * * * Academic degree, professional title, registered permanent residence of graduate school

Main experience and achievements: focus on describing the technical level, experience and success stories in this industry. Main responsibilities

* * 4 * * * Marketing person in charge

Name, gender, age, place of origin * * * Academic degree, professional title, registered permanent residence of graduate school

Main experience and achievements: focus on describing marketing experience and success stories in this industry. Suning.cn's business model Fan Wensi

Suning.cn's business model

With the continuous development of science and information technology, e-commerce has also become the development direction of a business model. Cost and potential profit form a business model, that is, a way to maintain the development of an enterprise through doing business. The e-commerce model is formed by the combination of cost and profit in business activities on the Internet. I will take the online shopping mall in Suning.cn as an example to analyze the current e-commerce model.

I. Development background of Suning.cn

Suning.cn, a new generation B2C online mall of Suning Appliance Group, was put into trial operation on August 18th, 29. Form an operation mechanism characterized by self-purchasing, independent sales and * * * enjoying logistics services, focusing on commodity sales and serving consumers. At the same time, it is positioned as a service storefront and an auxiliary storefront in collaboration with physical storefronts, providing consumers with information about * * * products, inquiring and interacting with service status, and serving as a new product experimental base to feed back the research on consumers' shopping habits and preferences to suppliers for design, thus improving the flexible production and mass customization capabilities of the whole supply chain. Different from the linear growth mode of physical stores, Suning.cn can quickly form a nationwide sales scale, showing geometric growth. At the same time, relying on the existing offline national physical logistics and service network, Suning.cn can * * * enjoy the existing resources and quickly establish its own profit model.

second, analysis of business model

business model refers to the method of doing business, which is a model for a company to survive and can bring benefits to the enterprise. Business model specifies the company's position in the value chain and guides it how to make money. The company's business model is an important soil for innovation and a key source of value creation. Business model is the order of the company's operation, based on which the company is established, based on which it uses its resources, surpasses competitors, provides customers with greater value, and based on which it makes profits.

1. strategic overview of Suning.cn

firstly, Suning appliance plans to continue to expand its business scope and the number of stores. Suning Appliance is the foundation and backing of Suning.cn's development, and both of them enjoy the logistics service system. Therefore, the scope expansion of Suning Appliance is also of positive significance to Suning.cn. Suning Appliance plans to open at least 2 stores every year in first-tier and second-tier cities next year. At the same time, it tries to enter third-tier and fourth-tier cities in combination with the national policy of home appliances going to the countryside. It plans to open 3 township stores this year, and take this opportunity to speed up Suning's distribution in urban and rural areas. Secondly, accelerate the construction of Suning.cn's own industrial chain, strive to form independent procurement, independent sales and * * * logistics, and build it into an independent operating system in line with the Internet economy. At the same time, Suning.cn plans to avoid direct competition with offline enterprises by adopting differentiated product promotion.

2. Sources of income and profit

1*** Price has become the biggest attraction. After the traditional profit channels such as the price difference between buying and selling products in China exceed 3 million, the Internet market in China will enter a period of rapid development. Nowadays, the number of Internet users in China is moving towards the 4 million mark, and the huge number of Internet users has become the "soil" for the rapid development of home appliance online shopping malls. With the accelerated pace of life and increasingly diversified consumption concepts and habits, more and more consumers will choose online shopping in the future. The online shopping market in China is like a mine rich in treasures. According to industry analysts, China's home grid purchase market is still in its infancy, and it is not ruled out that in the next few years, online direct selling will further extend from books, cosmetics and small commodities to household appliances, homes and even automobiles. Such a large market and rapid growth have attracted the "favor" of traditional home appliance chain enterprises. What attracts modern people most about online shopping is its convenience. However, for household appliances and other commodities, speed and convenience may not be its biggest advantage, but cheap price is the biggest "killer". Relevant persons in Suning said that the product price of Suning online mall will be lower than that of offline products. Compared with C2C mode such as Taobao, "Suning.cn" has more advantages because of its stable supply channels.

2 * * * The B2C product line is expanding in a dark competition. Suning.cn has obvious advantages in logistics, and the profits of electrical products are gradually diluted, which accelerates the transformation of B2C platform e-commerce. Suning.cn has started a vigorous "face-changing" movement from home appliances and 3C products to comprehensive products. However, in the process of transformation, some of the original existing advantages all want to show more incisively and vividly in the new product < P > category. On the Suning.cn platform, as long as the word "sports shoes" is entered, more than 1 pieces of footwear products will appear immediately, mainly Li Ning brand, including sports shoes for basketball, tennis, jogging and other purposes, and the price, comparison and evaluation are impressively listed. It is worth noting that in the eye-catching position at the front end, the Suning.cn platform is marked with the option of "receiving city" and reminds consumers in red that "please choose the correct receiving city to facilitate accurate delivery in the same city". On other platforms, this is a detail that has never been seen before. The relevant person in charge said that this is the performance of Suning.cn Platform's superiority and confidence in logistics. Suning.cn and Suning Appliance * * * enjoy the logistics distribution network, and its outlets are all over the country. B2C enterprises without other self-built logistics systems have geographical limitations. At present, Suning.cn has more than 1,1 stores, 93 distribution centers, more than 2, call center seats and more than 3, after-sales service outlets covering the whole country, forming a three-dimensional entity service system, which eliminates worries for online sales. In cities and regions that currently cover more than 9% of the country, as long as there are Suning stores and Suning service outlets, cities can enjoy localization services.

iii. analysis of main business and profit model

1. Suning.cn business model

sales model: besides sales in the same city, it can realize shopping and distribution in different places. And the outbound city and the receiving city of the purchased goods are the same and in the main urban area, Suning.cn will deliver them free of charge. Payment method: Suning.cn supports online banking payment, Suning Yifubao payment, cash on delivery and telephone payment.

delivery method: in addition to distribution, some goods also support customers to pick them up at any store in Suning.

delivery method: large and small goods can be delivered nationwide, and the goods are delivered directly to customers' homes from Suning's existing more than 8 CDC and RDC in China.

After-sales service: All goods purchased in Suning.cn have been localized in after-sales service, that is, they can be appraised, repaired and returned at the local Suning after-sales service outlets, and more than 4 after-sales outlets support the national after-sales service.

***: All goods purchased in Suning Online Mall are invoiced by regular machines, while those issued by individual users are ordinary * * *. It is necessary to issue VAT invoices to the unit users. If you need to issue a value-added invoice, you must send the relevant documents to Suning.cn.

2. Analysis of profit model

At present, the domestic home appliance online shopping market has not formed a real commercial profit model. Enterprises are in a state of loss or lack of offline background construction, which has caused many problems, failed to form a real balance among suppliers, themselves and consumers, and enterprises lack a foundation for long-term and sustainable development. Suning.cn model will quickly form a real profit model for home appliance online sales in China with the advantages of existing physical networks. The perfect combination of online shopping and physical services will enable Suning.cn to achieve sustained and rapid development. Suning.cn is an e-commerce platform under Suning Appliance Group. The physical stores of Suning Appliance are widely distributed in China. The purpose of this move is to build it into the largest 3C home appliance B2C website in China, strengthen the virtual network "Air Force" that cooperates with the physical stores "Army", and comprehensively innovate the chain mode. Rely on its own brand advantages, supply chain advantages and retail experience to make Suning.cn bigger and stronger. Its profit model is no different from other self-selling B2C platforms, mainly due to the difference between the purchase and sale of goods, plus advertising fees. There is also the promotion of electrical appliances and electronic products through online sales to promote the sales of other goods, books and clothing on its website.

IV. Conclusion

E-commerce is a very promising direction, and the trend of online shopping in the future is bound to be B2C. Suning.cn, relying on Suning Appliance and taking 1+3 logistics as the distribution mode, has risen as a powerful role in e-commerce, with broad prospects and rapid development momentum, and is bound to become the winner of e-commerce in the home appliance industry in the future. ?

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