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What industry and anchor match best?
For such an extremely hot industry, both the capital market and the user groups are very eager for and like it. Naturally, there are all kinds of myths about the rise and fall of the industry. 9 158 (Tian Ge Group) and YY Voice (Play More), two companies, are all listed by women (online network anchor business), which have produced various legends, inspirations and indecencies. There are also individuals and events that run counter to the mainstream values of society. As a result, there are different opinions about this industry. Some people think that this industry or its practitioners are parasites, while others think that this industry is completely normal.
The topic of network anchor was first initiated by @ Chen Ruihong on Zhihu. 20 14 years, that is, when I became a deep user in Zhihu, because I am an insider in Zhihu, I added the following description under this topic:
According to my description of this topic, there is basically no problem, and the description is also very decent, right? Then, I will analyze with you why it is described like this.
First of all, the network anchor outputs audio-visual content based on the online live webcast. Audience (audience) groups are content recipients, each with its own abilities. There are many talents, such as singing, dancing, telling jokes and shouting wheat. The point is to accept gifts and make profits. From this perspective, this is actually a service industry, and there is no essential difference between it and Jianghu artists. I have money.
According to the different content output, the types of network video anchors are as follows:
1. Those who can sing, chat and shout wheat are called entertainment anchors, including dancing BJ.
2. If you play the game well, you can be the game anchor;
3, you are good at solving emotional problems between men and women, you can be an emotional counseling anchor;
You like outdoor sports and embrace nature, so you can be an outdoor anchor &; Travel anchor;
5. You have a talented painter, flying over the eaves and climbing over the walls, and other special abilities. Is this called special talent anchor or "Kung Fu anchor"? ;
In a word, all beautiful things can be shown in your lens.
Why do the video chat and live broadcast services of 9 158 and YY exist in the form of families and guilds? It's simple. Girls should recruit and train. Who will do these things, of course, is the family and the guild to do. Why are you doing this? That's because if you don't have a girl in your guild who is good at singing and dancing, the income of the anchor and the guild will be low, and the guild will naturally take money to do the recruitment, training and management of the anchor. As a result, the offline anchor studio was born.
Driven by various interests and imperfect regulatory policies, some anchors take risks and gain popularity by scratching the ball. This is actually a minority phenomenon. At present, with the gradual attention of national policies and the improvement of relevant systems, I believe that this industry will become more and more standardized, and the positive, healthy and positive energy we advocate will be better displayed.
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