Why is Hengdian Studios successful?

Hengdian Film and Television City, located in Jinhua City, Zhejiang Province, is the most famous film and television city in China at present, with a large number of antique buildings, which has become a popular film and television base and tourist attractions. So why is Hengdian Studios so successful?

If Hollywood symbolizes the brilliant achievements of American film and television industry, Hengdian Studios is the benchmark of China film and television shooting base.

Although there is still a certain gap between Hengdian Studios and Hollywood in terms of comprehensive influence, its scale and development trend are definitely not inferior to Hollywood in the United States.

With the development of China's economy and the rapid rise of the service industry, especially the film and television industry, the number of high-quality movies is increasing year by year, which provides a golden opportunity for the development of Hengdian.

Hengdian Studios officially broke ground in Hengdian Town, Dongyang City, Zhejiang Province on 1996. A few years before the construction, Zhejiang Dongyang Chamber of Commerce was not optimistic about Hengdian Film and Television City project, and some members of the Chamber of Commerce opposed it. They think that such a film and television city will not have much future development, and there is no high expectation for economic and social benefits. Even the locals are against the studio project. However, a few years later, the completed part was put into use and the first film 0755 was filmed. How popular is Hengdian now? There are many factors, so share them slowly.

Anyone who hasn't been to Hengdian will think that it's just a location for filming movies and TV series. The buildings and props in it are disposable, but they are not.

Perhaps most studios in China are temporary venues for filming a movie, but for Hengdian, it is permanent. What I saw was a scene in Hengdian Hong Kong Street. Do you believe this is the movie city?

The Forbidden City in Beijing is very big. If you want to visit the whole Forbidden City, one day may not be enough.

Hengdian also has such a "Forbidden City", which was built according to the structure of Beijing Forbidden City 1: 1. Many places to shoot the Forbidden City are here. Hengdian Palace Museum was called the Palace Garden in the Ming and Qing Dynasties, and it was a twin brother relationship with the Forbidden City in Beijing. It was really shocking.

Nine Dragon Wall is the symbol of the Forbidden City in Beijing. Every detail of Hengdian Palace in Ming and Qing Dynasties is the same as that of the Forbidden City in Beijing. Since it is a complete copy, there is no "flaw" in every place.

When you go to Hengdian to visit the Ming and Qing palaces, you will be shocked by such buildings and say, "Is this still Hengdian Film and Television City?" Isn't this the Forbidden City in Beijing? ".

Such a large-scale project is huge in both financial and material resources. No wonder the local chamber of commerce didn't approve the project at first, and neither did the locals.

Even now, it is impossible to build such a large-scale cinema, what's more, at that time, it was successful now and swept the country.

Hengdian Studios is very popular for many reasons. At the beginning, Hengdian Company provided free venues for all the crews, which absorbed the consumption of the crews in Hengdian, thus promoting the economic development of the local consumer industry.

At the same time, you can also use the influence of the crew to promote Hengdian, so that word of mouth has a good spread. At the same time, the scenic spot also took a fancy to the good policy of combining culture with tourism, and spared no effort in the film and television tourism industry.

Hengdian Studios will reasonably divide the management departments and manage tourism culture, advertising and film and television communication separately. Promote tourism through film and television, and promote economic development through tourism.

Hengdian Studios organizes some activities every year, such as live-action imitation show, script scene simulation, star offline interaction and so on.

Different from other cinemas, Hengdian has turned it into a place for sightseeing and vacation. Walking into these shooting points is as real as traveling through time and space, not a one-time movie shooting point.

One of the important reasons why stores are so popular and developing so well is that the marketing model here is very advanced. For other cities in China, a scenic spot is very popular without spending money to promote it, but Hengdian is different.

Hengdian's annual income in the tourism industry is very high, but it still has not relaxed its promotion efforts and reduced its advertising budget.

In the eyes of Hengdian people, if you want to keep the fire going, you can't cut firewood, so the advertising promotion has not slackened. The long-term planning of Do not forget your initiative mind is the most critical factor for the successful development of Hengdian.

Some people say that Hengdian is so big, how to play? It's hard to eat and live, right? Because many scenic spots in China have some high prices, these are the most concerned issues for tourists.

There are many different types of hotels in Hengdian Scenic Area, the highest five-star hotel and some established three-star hotels.

There are also some distinctive hotels here, such as broadway mansions, which is located in the Dream Bund Scenic Area. The price is reasonable. Generally speaking, except holidays and weekends, the usual room rate is similar to that of hotels of the same level in urban areas.