What are the Big Four accounting firms and what are their characteristics.

The Big Four in finance refer to the Big Four accounting firms, namely PricewaterhouseCoopers (PwC), Deloitte (DTT), KPMG (KPMG), and Ernst & Young (EY).

1. PricewaterhouseCoopers (PwC): formed by the merger of the original Price Waterhouse and Coopers & Lybrand on July 1, 1998. become.

2. Deloitte (DTT): Deloitte is headquartered in New York, USA. As early as 1917, Deloitte had recognized the business opportunities in China. Established an office in Shanghai, becoming the first foreign accounting firm to open a branch in this dynamic and prosperous city.

3. KPMG: KPMG is a professional services organization with a global network, specializing in providing auditing, tax and consulting services.

The Swiss entity of KPMG International Cooperative ("KPMG International") is composed of independent members from various locations, but each member is legally a separate and distinct entity. KPMG China now has sixteen offices (including KPMG Corporate Advisory (China) Co., Ltd.).

4. Ernst & Young (EY): EY established an office in Hong Kong as early as 1973. In 1981, it became the first international professional services company approved by the Chinese government to set up an office in Beijing. In 1992, Ernst & Young established Ernst & Young Hua Ming Accounting Firm in Beijing. Currently, EY has more than 6,500 professionals in China, with branches in Beijing, Hong Kong, Shanghai, Guangzhou, Shenzhen, Dalian, Wuhan, Chengdu, Suzhou, Shenyang and Macau.

Characteristics of the Big Four Accounting Firms:

1. PricewaterhouseCoopers

Characteristics: The largest scale and the most clients.

PwC is the largest among the Big Four, with 85% of its clients among the Fortune 500 companies, the largest number of clients among the Big Four. The projects it takes over are relatively large, the business volume is large, and the annual income is substantial.

2. Deloitte

Characteristics: The fastest growing company in China, with a high degree of localization.

Deloitte is the fastest growing company among the four major companies in China. More than 78 of Deloitte's customers are Fortune 500 companies, and it has the greatest advantage in developing Japanese customers.

Deloitte has a relatively high degree of localization and is the least proficient in English among the four major companies. Unless necessary to communicate with foreigners, emails are in Chinese, and most official information and training materials are bilingual in Chinese and English.

3. KPMG

Characteristics: Smallest in scale, but high in customer quality.

KPMG is the smallest firm in the world and in mainland China. It has obvious advantages in the financial industry and ranks first in the financial industry customer market share. In addition, KPMG has the highest quality clients. More than 75 of KPMG's clients are Fortune 500 companies.

4. Ernst & Young

Characteristics: Minimum workload, paying the most attention to employees’ feelings.

Ernst & Young has the least workload among the Big Four, with the least work pressure and the most vacations. But this does not affect Ernst & Young's performance. More than 80 of its clients are Fortune 500 companies.