How to be an excellent conference manager

How to be an excellent conference manager

How to become an excellent conference manager requires a lot of experience, and at the same time, personal communication skills should be very strong, and it is necessary to constantly accumulate experience. Let's talk about how to be an excellent conference manager.

How to be an excellent conference manager 1: Maggie

Position: conference manager of a public relations company

Working hours: 5 years.

With the increasing frequency and internationalization of modern business activities, the importance of meetings has become increasingly prominent, such as product launches, customer appreciation meetings, seminars, cocktail parties, training meetings and so on. The conference manager is known as the night watchman of corporate image and reputation, and is mainly responsible for the planning, implementation and supervision of market public relations activities. Maggie believes that conference managers should not only have rich experience in this industry, but also have comprehensive knowledge and writing ability in marketing, public relations, marketing, project management, finance and many other aspects.

Internally: Let the boss see the profit effect of the change of meeting activities.

Conference activities bring more than just a service point to enterprises. As a qualified conference manager, in addition to professional implementation, you should also learn to make an activity promotion plan in advance according to the strategic development goals of the enterprise, and plan, make, organize and manage promotional activities according to the sales situation, customer characteristics and industry hotspots of the enterprise to promote the sales of the enterprise. "Every business is to create profits for enterprises, tangible and intangible," Maggie said.

Exterior: Pay attention to details and build a brand for your press conference.

In addition to always paying attention to the marketing effect, we should always pay attention to the details of the meeting. As a meeting manager, the quality of the meeting directly represents the brand of the enterprise. High-level meetings usually attract the attention of media and public relations companies. Through advertising, news dissemination and other means, the visibility and brand image of enterprises have been invisibly improved. Conference managers should make good use of various marketing strategies and internet tools to show the enterprise itself. For example, is the EDM sent to promote the meeting to attract attention? Have you paid attention to adding the conference LOGO everywhere, or even, have you used your IM tool for brand marketing anytime and anywhere? For example, Fetion's signature can be changed to "XX meeting will be held on X, and cooperation is welcome". And the concept of brand marketing should be integrated into your life.

Right to work: Clever use of the Internet to race against time and trivia.

Many people think that as a meeting manager, time is often not his own, and emergencies often occur, but in fact, as a qualified meeting manager, he must have the ability to act in advance to deal with the expected difficulties. Before entering the meeting, we should not only make a complete work schedule, but also keep some important information in our minds at any time. For example, the meeting manager can use Fetion to set up regular short messages to remind himself not to miss some work details in case he is in a hurry. In short, a qualified conference manager should use various tools to fully mobilize your nerves, predict "risks" as much as possible, and plan countermeasures.

Site: coordination and communication skills

Many people mistakenly think that the conference manager will not be involved in management ability, which is wrong. To hold a successful conference activity, the conference manager should not only manage people, but also manage people, including personnel deployment and on-site scheduling. All these require the meeting manager to have good communication and coordination skills and overall control ability. Of course, this has something to do with preparation in advance. We can't be superman, so it is very necessary to use some tools to help us improve our work efficiency effectively, Maggie said.

After the meeting: conference brand &; An important opportunity for marketing effect

Unless you are a public relations company, the task will be completed after the meeting. For the meeting staff of most enterprise marketing departments, the post-meeting is a particularly important link. We can seize marketing clues, reshape corporate brands ... and even keep personal contact. The meeting manager should plan the service communication after the meeting before the meeting, such as thank-you letters and feedback forms, so as not to let the guests and participants feel that the meeting is over. Conference managers should be good at maintaining relations with participants and guests, and remember that word-of-mouth effect is a very effective communication channel.

It is understood that, generally speaking, the general annual salary of the meeting manager of the enterprise marketing department ranges from 800,000 to 200,000 yuan. According to the statistics of white-collar salary report of a large recruitment website in 2005, the average annual salary of public relations/conference managers in the consulting industry is the highest in Shanghai, reaching 1.23 million yuan; In Hangzhou, next to Shanghai, it is 72,000. Followed by Beijing, 98,000 yuan; As a northern city, Dalian's wage level has been rising in recent two years. The salary of this position has surpassed that of Shenzhen and Guangzhou, only 8,000 yuan away from Beijing.

How to Be an Excellent Meeting Manager 2 Course Background

As the backbone of the enterprise, the success of the role of department manager is very important for the success of the enterprise. According to the survey, it takes ten years to become an excellent department manager. A manager who has not received systematic training accumulates management experience until he is qualified, during which the enterprise needs to pay a considerable cost; Enterprises attach importance to the cultivation and growth of managers, but how can newly promoted managers shorten the growth cycle, reduce mistakes, improve efficiency and accelerate the growth of managers?

This course combines easily over 16 years of human resource management experience, rich middle and senior management experience and management consulting experience, and summarizes and refines this course from the perspective of human resource talent development, aiming at sharing worries for enterprises and pointing out the direction for individuals. I hope to help new managers change their roles, introduce systematic management concepts and improve their management skills within a limited time; Conduct systematic training for department managers who have been employed for a certain period of time to further improve their management ability.

(Note: This course is more effective in improving the management skills of on-the-job and new department managers in cooperation with Teacher Yi's "Human Resource Management for Non-human Resource Managers" and "Compass for Win-win between Enterprises and Employees: Personal Brand Building". )

program objective

Functional department directors/managers, functional department directors, regional/regional managers, factory directors, reserve cadres, newly promoted managers/supervisors, reserve managers who have changed from professionals to managers and promoted to senior managers, etc.

Course duration

2 days (6 hours/day)

course syllabus

Part I: Import

Thinking 1: Why are we getting more and more tired with the continuous progress of the times and the continuous development of science and technology?

Thinking 2: The bigger the company is, the less resources it can call?

1. the essence and law of management

2. What are the basic qualities that managers should possess?

3. How to improve the work efficiency of subordinates?

4. The role of team thinking in management

The second part: the role cognition of department manager.

Thinking: What determines the role of managers?

1. Changes in job responsibilities before and after assuming the position of department manager

2. Personality role packaging theory

3. The role and task of the manager

4. The manager's responsibility

5. What is the role type between boss and subordinates?

Discussion: the troubles and happiness of managers

Part III: Management by objectives of department managers.

1. Why do you need management by objectives? What are the benefits of setting goals?

2. Managers and goals

3. Target system theory

Field exercise: determine which are good goals.

4. How to set goals and the basic principles of goal setting.

5. Goal Setting Tool-Problem Tree

Field exercise: goal setting

6. From goal to plan-PDCA

7. Functions and functions of planning in management

8. The role of planning in team management

9. How to turn goals into plans?

10. Common planning tools

Toolbox: plan templates

1 1. From formulation to implementation

12. How to check the critical control points?

Part IV: Time management of department managers.

Thinking: Where has the manager's time gone?

1. The essence of time management-do you understand?

2. Practical theory of time management.

2. 1. Important and urgent matters

2.2.80 and 20 Rules

2.3. Graff's leverage ratio

Case: Ways to increase leverage ratio

Working methods to improve the leverage ratio of management

3. Four steps of time management

4. Strategies to improve time management

4. 1. The first thing to manage time is to challenge yourself.

4.2. How to create an orderly working environment

4.3. Information classification method

4.4. Skills for handling irrelevant visits

4.5. Communication habits

4.6. The habit of punctuality

5. How to get higher income in the same time?

Part V: Meeting management of department managers.

Thinking: What do you think of efficient meetings?

Advantages and disadvantages of the meeting

Field exercise: meeting inventory

2. The Japanese carried out the conference revolution.

3. The main reasons for the inefficiency of the meeting

4. How to see the whole picture of a meeting from five steps?

Thoughts and comments: Hold a separate meeting according to the "Four Cardinal Principles"

5. Ways to improve the efficiency of meetings

6. Effective meeting list

7. Meeting skills of department managers

Personal Meeting Skills-How to Speak at a Meeting

Personal Meeting Skills —— How to make opening remarks at a meeting

Personal Meeting Skills —— How to give a keynote speech at a meeting

Personal Meeting Skills-How to End a Speech at a Meeting

Personal meeting skills-meeting host's hosting skills

8. Handling of emergencies in the meeting

Part VI: Communication management of department managers.

1. What is the essence of communication?

On-the-spot discussion: What is the best way to stimulate the audience's emotions?

2. The function of communication

3. How to get a good communication effect

4. Classic mode of communication

5. Direction of communication

5. 1. How do department managers communicate with their superiors-upward communication

How many subordinates do u boss like?

On-site discussion: "distance" from the boss

5.2. How do department managers convey orders to subordinates-downward communication-

U assignment and type

U the core goal of the mission

U What tasks can be assigned to subordinates?

U-assigned object

U guiding principles of transfer

Skills of giving instructions to employees

U employee counseling and nursing

U elements to measure the needs of subordinates

5.3. How to communicate across departments-parallel communication

6. How to communicate with people with different personalities

U analytical type

Dominant type

U expression type

An amiable type

Part VII: Interactive question and answer.

Management AIDS, management toolkits, forms and utilities will be provided after class!

The training goal of "how to be an excellent department manager"

Understand the role of department manager.

Understand and master the tools and methods of target management, and improve the ability of target management.

Understand and master the tools and methods of time management to improve the efficiency of time use.

Understand and master the tools, methods and skills of meeting management, and improve the ability to preside over meetings.

Understand and master the tools, methods and skills of efficient communication to improve the efficiency and effect of communication.